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- Faculty Publications (1,155)
- March 1998 (Revised August 1998)
- Case
Pepsi Blue
By: John A. Quelch
Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to-date image and "ownership" of the color blue against Coca-Cola's "ownership" of the color red.
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Quelch, John A. "Pepsi Blue." Harvard Business School Case 598-097, March 1998. (Revised August 1998.)
- February 1998
- Case
Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side
By: Das Narayandas and Gerald Zaltman
Explores the human element in formulating marketing strategy. A rewritten version of an earlier note. Includes color exhibits.
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- October 1997 (Revised November 1997)
- Case
NAACP, The
By: James E. Austin, Paul Barese, Stephanie L. Woerner and Elaine V. Backman
In February 1995, the National Association for the Advancement of Colored People (NAACP), the largest civil rights organization in the United States, was in the midst of a crisis. The executive director had been fired due to financial improprieties amid charges of...
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Keywords:
Crime and Corruption;
Capital;
Governance Controls;
Resignation and Termination;
Selection and Staffing;
Rights;
Leadership;
Management;
United States
Austin, James E., Paul Barese, Stephanie L. Woerner, and Elaine V. Backman. "NAACP, The ." Harvard Business School Case 398-039, October 1997. (Revised November 1997.)
- October 1997
- Case
L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude
By: Robert J. Dolan
L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United...
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Keywords:
Problems and Challenges;
Marketing Strategy;
Brands and Branding;
Globalization;
Beauty and Cosmetics Industry;
Retail Industry;
France;
United States
Dolan, Robert J. "L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude." Harvard Business School Case 598-056, October 1997.
- February 1997 (Revised January 2002)
- Case
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the...
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Keywords:
Management Teams;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Product Launch;
Product Positioning;
Innovation and Invention;
Auto Industry;
North America
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
- December 1996 (Revised January 1997)
- Case
Brent Spar Incident, The: "A Shell of a Mess"
By: Stephen A. Greyser and Norman Klein
Seeking to dispose of an outmoded oil drilling platform in the North Sea, Shell finds itself confronted by Greenpeace and other environmentalists. The protesters land 12 people onto the rig and initiate media coverage of their "occupation." The case follows the events...
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Greyser, Stephen A., and Norman Klein. Brent Spar Incident, The: "A Shell of a Mess". Harvard Business School Case 597-013, December 1996. (Revised January 1997.)
- December 1996 (Revised June 1998)
- Case
Midnight Networks, Inc.
By: H. Kent Bowen and Marilyn Matis
Midnight Networks, Inc., is a small computer network validation company. This case describes how the five founders built their business from operations earnings and how they established "best practices" operational processes to run their firm successfully. Operational...
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Keywords:
Corporate Entrepreneurship;
Business or Company Management;
Operations;
Organizational Culture;
Applications and Software;
Business Startups;
Business Growth and Maturation;
Information Technology Industry;
Massachusetts
Bowen, H. Kent, and Marilyn Matis. "Midnight Networks, Inc." Harvard Business School Case 697-019, December 1996. (Revised June 1998.)
- December 1996
- Case
Case of the Colored Post-It Notes
By: Carliss Y. Baldwin, Michael C. Jensen and Karen Wruck
An example of how policies about budgeting and resource decisions are commonly misallocated is presented.
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Baldwin, Carliss Y., Michael C. Jensen, and Karen Wruck. "Case of the Colored Post-It Notes." Harvard Business School Case 897-069, December 1996.
- October 1996
- Background Note
Building Effective One-on-One Work Relationships
By: Linda A. Hill
Addresses how to build effective one-on-one work relationships. Spells out the importance of analyzing your network and understanding on whom you are dependent. Also provides some criteria for assessing the quality of your relationships. Finally, it discusses how to...
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Hill, Linda A. "Building Effective One-on-One Work Relationships." Harvard Business School Background Note 497-028, October 1996.
- October 1996 (Revised April 1997)
- Case
Team New Zealand (A)
By: Marco Iansiti and Alan D. MacCormack
The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach...
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Keywords:
Product Design;
Design;
Product Development;
Sports;
Ship Transportation;
Research and Development;
Situation or Environment;
Decisions;
Sports Industry;
New Zealand
Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (A)." Harvard Business School Case 697-040, October 1996. (Revised April 1997.)
- September 1996
- Background Note
Some Thoughts on Career Management
A view of career management for people interested in starting or playing a major role in an entrepreneurial venture is presented.
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Sahlman, William A. "Some Thoughts on Career Management." Harvard Business School Background Note 897-055, September 1996.
- January 1996
- Background Note
The Motivation for Creativity in Organizations
People will be most creative when they feel motivated primarily by the interest, enjoyment, satisfaction, and challenge of the work itself--when they are driven by a deep involvement in their work and a passion for it. This note describes the ways in which creativity...
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Keywords:
Compensation and Benefits;
Managerial Roles;
Organizations;
Creativity;
Motivation and Incentives;
Satisfaction
Amabile, Teresa M. "The Motivation for Creativity in Organizations." Harvard Business School Background Note 396-240, January 1996.
- November 1995
- Case
The Benetton Group
By: James L. Heskett
The management of the Benetton Group includes senior executives advocating two different strategies: 1) expanding manufacturing to develop economies in order to grow Benetton's sales in those markets, and/or, 2)find ways to provide additional support to retailers, some...
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Keywords:
Marketing Strategy;
Business Strategy;
Global Strategy;
Sales;
Growth and Development;
Distribution;
Distribution Channels
Heskett, James L. "The Benetton Group." Harvard Business School Case 396-177, November 1995.
- June 1995 (Revised September 1996)
- Case
Union Carbide's Bhopal Plant (A)
By: Debora L. Spar
In December 1984, a Union Carbide plant in Bhopal, India, sprung a leak, releasing thousands of gallons of highly toxic gas into the atmosphere. By the time the leak was sealed, over 2,000 people had died. In a series of three excerpts from published accounts, the case...
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Keywords:
Ethics;
Corporate Social Responsibility and Impact;
Chemicals;
Foreign Direct Investment;
Chemical Industry;
United States;
India
Spar, Debora L., Suzanne Hull, and Julia Kou. "Union Carbide's Bhopal Plant (A)." Harvard Business School Case 795-070, June 1995. (Revised September 1996.)
- May–June 1995
- Article
Changing the Role of Top Management: Beyond Systems to People
By: C. A. Bartlett and S. Ghoshal
Bartlett, C. A., and S. Ghoshal. "Changing the Role of Top Management: Beyond Systems to People." Harvard Business Review 73, no. 3 (May–June 1995): 132–142.
- October 1994 (Revised March 1999)
- Case
Ritz-Carlton: Using Information Systems to Better Serve the Customer
By: W. Earl Sasser, Thomas O. Jones and Norman Klein
Explores the interface of an information system that keeps track of guests and their preferences, and the people systems that deliver multiple services at Ritz-Carlton hotels. The luxury hotel chain's unique service credo and commitment to quality principles are...
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Keywords:
Competency and Skills;
Customer Satisfaction;
Training;
Recruitment;
Service Delivery;
Supply Chain Management;
Luxury;
Balance and Stability;
Information Technology
Sasser, W. Earl, Thomas O. Jones, and Norman Klein. "Ritz-Carlton: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-064, October 1994. (Revised March 1999.)
- April 1994 (Revised October 2001)
- Case
Mrs. Fields, Inc. (1977 - 1987)
By: Lynda M. Applegate and Keri O. Pearlson
Describes a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS...
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Keywords:
Information Technology;
Organizations;
Management Systems;
Business Strategy;
Food and Beverage Industry
Applegate, Lynda M., and Keri O. Pearlson. "Mrs. Fields, Inc. (1977 - 1987)." Harvard Business School Case 194-064, April 1994. (Revised October 2001.)
- September 1993 (Revised August 2011)
- Exercise
ExtendSim® Simulation Exercises in Process Analysis (A)
By: Roy D. Shapiro
First set of exercises meant to be used with ExtendSim, a simulation system created by Imagine That, Inc. of San Jose, California. These exercises allow students to investigate the impact of variable processing times on the performance of simple in-line processes....
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Shapiro, Roy D. "ExtendSim® Simulation Exercises in Process Analysis (A)." Harvard Business School Exercise 694-039, September 1993. (Revised August 2011.)
- September 1992 (Revised July 1998)
- Case
Germany in the 1990s: Managing Reunification
By: George C. Lodge and James W. Ragsdale
In October 1990, eastern Germany was incorporated into the Federal Republic of Germany. The German people rewarded the architect of these changes, Helmut Kohl, with an enhanced majority in national elections. But only two years later it was hard to remember these heady...
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Keywords:
Economy;
Inflation and Deflation;
Central Banking;
Interest Rates;
Political Elections;
Situation or Environment;
Integration;
Europe;
Germany;
Italy;
United Kingdom
Lodge, George C., and James W. Ragsdale. "Germany in the 1990s: Managing Reunification." Harvard Business School Case 793-033, September 1992. (Revised July 1998.)