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Show Results For
-
All HBS Web
(3,446)
- People (9)
- News (815)
- Research (1,835)
- Events (27)
- Multimedia (38)
- Faculty Publications (1,300)
- 16 Jul 2021
- Blog Post
Staying Under the 1.5°C Threshold: The Role of Government, Business, and Society
highs – such that the world started to turn the corner in delivering effective climate mitigation action.” BEI strives to foster alumni engagement by offering a platform for discussions on critical environmental topics. Driven by her...
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- May 2017 (Revised March 2018)
- Case
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big...
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Keywords:
Retailing;
Preference Elicitation;
Big Data;
Predictive Analytics;
Artificial Intelligence;
Fashion;
Marketing;
Marketing Strategy;
Marketing Channels;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Analytics and Data Science;
Forecasting and Prediction;
E-commerce;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United States;
Canada;
North America
Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Case 517-115, May 2017. (Revised March 2018.)
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
million grant to scale a successful medical knowledge sharing and collaborative practice platform pioneered by Project Echo in 2003 to expand specialty care access and quality...
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- Teaching Interest
Overview
By: John A. Deighton
I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability.
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Keywords:
Digital Marketing;
Database Marketing;
Social Media;
Data Analytics;
Information;
Advertising;
Marketing;
Media;
Technology;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
way that we think about digital experiences, but also in the ways we think of using our platform for purpose.” “The beauty industry is a $500 billion industry that's been built to make women feel that they should look a certain way or...
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Keywords:
Consumer Products / Retail
- 11 May 2016
- News
World Bank Vice President and Treasurer: Negative Rates Not the Answer
trading platforms have been launched, institutions participating in the market have been strengthened, and there is greater public awareness of the critical role capital markets play. READ MORE
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- 19 Mar 2021
- Blog Post
Celebrating Black History: Elevating the Voices of Our Student and Alumni Communities
February we leveraged our social media platforms to celebrate just some of the incredible accomplishments and achievements of our students and alumni. Student View Details
- 01 Oct 2002
- News
Dean Clark on Leadership, Educational Priorities, and Funding the Future
technology is one. In the last five years, we've made amazing progress, and technology is like air on campus — it's everywhere, from prematriculation modules to the course platform View Details
- 06 Dec 2021
- News
Action Plan: Whole Sale
The future of retail won’t be brick and mortar or online, says Musab Balbale (MBA 2007). Instead, it will be a more inclusive combination of the two. Balbale, who spent several years of his career focused exclusively on online sales, is...
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- Web
The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School
Institute, 1936. Blast Furnace. View from Middle Platform over West Track of #1 Ore Bridge, April 30, 1913. Calumet Regional Archives, Indiana University Northwest. The Founding of U.S. Steel and the Power...
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- 27 May 2017
- News
Ray Goldberg: The man that coined the term “agribusiness”
- October 2018
- Article
Competing with Complementors: An Empirical Look at Amazon.com
By: Feng Zhu and Qihong Liu
Platform owners sometimes enter complementors' product spaces to compete against them directly. Prior studies have offered two possible explanations for such entries: platform owners may target the most successful complementors so as to appropriate value from their...
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Keywords:
Amazon;
Complementors;
Co-opetition;
Entry;
Platform-based Markets;
Competition;
Digital Platforms;
Competitive Strategy
Zhu, Feng, and Qihong Liu. "Competing with Complementors: An Empirical Look at Amazon.com." Strategic Management Journal 39, no. 10 (October 2018): 2618–2642.
- 15 Apr 2021
- News
Up Close: Live Online Classrooms
- Research Summary
Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks
Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
Life was hard enough for the one-third of Americans who had wrestled with anxiety prior to the COVID-19 pandemic. Now, the disease that has killed almost 100,000 in the United States, left millions unemployed, and socially distanced many...
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Keywords:
by Dina Gerdeman and Danielle Kost
- December 2022 (Revised January 2023)
- Case
Cann: High Hopes for Cannabis Infused Beverages
By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six...
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Keywords:
Stigma;
Product Innovation;
Product Introduction;
Product Differentiation;
New Products;
New Product Marketing;
New Product Management;
Brand Management;
Branding;
Packaging;
Positioning;
Growth Strategy And Execution;
Growth;
Cannabis Industry;
Purpose;
Purpose Brands;
LGBTQ;
Direct-to-consumer;
DTC;
Regulations;
Channels Of Distribution;
Product Development;
Product Marketing;
Product Positioning;
Product;
Innovation and Invention;
Brands and Branding;
Marketing;
Marketing Communications;
Marketing Channels;
Advertising;
Advertising Campaigns;
Digital Marketing;
Market Entry and Exit;
Governing Rules, Regulations, and Reforms;
Food and Beverage Industry;
Food and Beverage Industry;
United States;
Canada;
North America
Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
- 29 Nov 2017
- Blog Post
HBS, A Dream and Trey: How HBS Helped Me Launch My Social Enterprise
use my experiences to help other athletes is what led me to found Trey. Trey is the first to combine objective team-specific information with individualized recruiting advice in order to empower athletes in the recruiting process. Our online View Details
- 2008
- Working Paper
The Architecture of Platforms: A Unified View
By: Carliss Y. Baldwin and C. Jason Woodard
The central role of "platform" products and services in mediating the activities of disaggregated "clusters" or "ecosystems" of firms has been widely recognized. But platforms and the systems in which they are embedded are very diverse. In particular, platforms may...
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Keywords:
Digital Platforms;
Industry Clusters;
Infrastructure;
Information Infrastructure;
Digital Platforms
Baldwin, Carliss Y., and C. Jason Woodard. "The Architecture of Platforms: A Unified View." Harvard Business School Working Paper, No. 09-034, September 2008.
- 20 Nov 2019
- Video
Rosario Bazán
Rosario Bazán, Co-Founder and Genral Manager of Danper Trujillo in Peru, discusses factors for developing agricultural technology internally and building an ecosystem for it.
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- 17 Jun 2019
- Working Paper Summaries