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- News (75)
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All HBS Web
(374)
- News (75)
- Research (252)
- Multimedia (1)
- Faculty Publications (111)
The Air War Versus The Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign...
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- Article
Orienteering for Electioneering
By: Jonah Kallenbach, Robert Kleinberg and Scott Duke Kominers
In this paper, we introduce a combinatorial optimization problem that models the investment decision a political candidate faces when treating his or her opponents’ campaign plans as given. Our formulation accounts for both the time cost of traveling between districts...
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Kallenbach, Jonah, Robert Kleinberg, and Scott Duke Kominers. "Orienteering for Electioneering." Operations Research Letters 46, no. 2 (March 2018): 205–210.
- November – December 2008
- Article
Holding a Mirror up to Marketing
By: John A. Quelch and Katherine Jocz
The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow...
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Quelch, John A., and Katherine Jocz. "Holding a Mirror up to Marketing." Marketing Management 17, no. 6 (November–December 2008): 16–21.
- 04 Dec 2014
- Working Paper Summaries
The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections
Keywords:
by Doug J. Chung & Lingling Zhang
- 13 Aug 2015
- Working Paper Summaries
Selling to a Moving Target: Dynamic Marketing Effects in U.S. Presidential Elections
Keywords:
by Doug J. Chung & Lingling Zhang
- May 28, 2019
- Other Article
How Russia Found a Disinformation Haven in America
By: Rawi Abdelal and Galit Goldstein
The Mueller Report established that “the Russians” undertook information operations campaigns to meddle in the 2016 U.S. presidential election. Though this has been clear for a long time, Americans continue to discuss Russian information operations in the wrong way....
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Keywords:
Elections;
Donald Trump;
Political Elections;
National Security;
Information Technology;
Governing Rules, Regulations, and Reforms;
Social Media;
Russia;
United States
Abdelal, Rawi, and Galit Goldstein. "How Russia Found a Disinformation Haven in America." National Interest (May 28, 2019).
- May 2020 (Revised July 2020)
- Teaching Note
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint...
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- November 2010
- Article
People Often Trust Eloquence More Than Honesty
By: Todd Rogers and Michael I. Norton
This article presents a dual interview based on a research study we conducted. Our study found that an artful dodger of questions was generally considered more likable than a person who answered the same questions directly but with less eloquence. We comment on the...
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Keywords:
Research;
Social Psychology;
Communication;
Perception;
Business or Company Management;
Government and Politics
Rogers, Todd, and Michael I. Norton. "People Often Trust Eloquence More Than Honesty." Harvard Business Review 88, no. 11 (November 2010): 36–37.
Jim Matheson
Jim joined the HBS Faculty in 2019 and teaches the EC courses Entrepreneurial Finance and Tough Tech Ventures and is a faculty affiliate of the Business & Environment Initiative. He is an active investor, and Board director & advisor for... View Details
- March 1997 (Revised November 1997)
- Case
Incidents in Foreign Direct Investment
By: Louis T. Wells Jr. and Courtenay Sprague
Presents seven examples (i.e., incidents) of conflict concerning foreign direct investment. The incidents lay the framework for discussion of issues such as the jurisdiction of the WTO and the U.S. position, the Helms-Burton Act of 1996 and its political implications,...
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Wells, Louis T., Jr., and Courtenay Sprague. "Incidents in Foreign Direct Investment." Harvard Business School Case 797-111, March 1997. (Revised November 1997.)
- 18 Jun 2009
- Working Paper Summaries
Elections and Discretionary Accruals: Evidence from 2004
Keywords:
by Karthik Ramanna & Sugata Roychowdhury
- February 2018 (Revised June 2018)
- Case
Uruguay: Facing the 21st Century
By: Sophus A. Reinert, Michael Chu and Carin-Isabel Knoop
In the fall of 2017, self-made business leader Edgardo Novick pondered his campaign to be elected President of Uruguay, “the Switzerland of Latin America.” Inspired by populist revolts against the status quo observable worldwide, Novick hoped he could ride popular...
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Keywords:
Uruguay;
Edgardo Novick;
Business Cycles;
Macroeconomics;
Geographic Location;
Government and Politics;
Wealth and Poverty;
Economic Slowdown and Stagnation;
Globalization;
Pulp and Paper Industry;
Agriculture and Agribusiness Industry;
Uruguay
Reinert, Sophus A., Michael Chu, and Carin-Isabel Knoop. "Uruguay: Facing the 21st Century." Harvard Business School Case 318-019, February 2018. (Revised June 2018.)
- October 2008 (Revised November 2009)
- Case
Obama versus Clinton: The YouTube Primary
By: John A. Deighton and Leora Kornfeld
What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each...
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Keywords:
Political Elections;
Knowledge Use and Leverage;
Marketing Channels;
Media;
Internet;
United States
Deighton, John A., and Leora Kornfeld. "Obama versus Clinton: The YouTube Primary." Harvard Business School Case 509-032, October 2008. (Revised November 2009.) (request a courtesy copy.)
- November 2021
- Article
Strict ID Laws Don't Stop Voters: Evidence from a U.S. Nationwide Panel, 2008–2018
By: Enrico Cantoni and Vincent Pons
U.S. states increasingly require identification to vote—an ostensive attempt to deter fraud that prompts complaints of selective disenfranchisement. Using a difference-in-differences design on a 1.6-billion-observations panel dataset, 2008–2018, we find that the laws...
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Keywords:
Voter ID Laws;
Voter Turnout;
Voting;
Political Elections;
Governing Rules, Regulations, and Reforms;
United States
Cantoni, Enrico, and Vincent Pons. "Strict ID Laws Don't Stop Voters: Evidence from a U.S. Nationwide Panel, 2008–2018." Quarterly Journal of Economics 136, no. 4 (November 2021): 2615–2660.
- October 2016 (Revised April 2017)
- Case
Succession Planning at Samsung: The Merger Formula of Cheil Industries and Samsung C&T
By: Gwen Yu and Tim Gray
A merger deal of two Samsung group companies becomes a center of a corruption scandal. The merger of Cheil Industries and Samsung C&T was seen as a crucial step to transfer power to Lee Jae Yong, the heir of Samsung group. The deal was criticized to purposefully...
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Yu, Gwen, and Tim Gray. "Succession Planning at Samsung: The Merger Formula of Cheil Industries and Samsung C&T." Harvard Business School Case 117-036, October 2016. (Revised April 2017.)
- 02 May 2016
- Research & Ideas
Why People Don’t Vote--and How a Good Ground Game Helps
Disenfranchisement: Experimental Evidence from France, conducted with French professors Céline Braconnier and Jean-Yves Dormagen, the researchers examined the difficulties citizens had in registering to vote in the French presidential election of 2012. Door-to-door...
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- September 2011 (Revised March 2014)
- Case
Liberia
By: Eric Werker and Jasmina Beganovic
From 1989 to 2003 civil war raged in Liberia, causing GDP per capita to drop an unprecedented 90% from peak to trough. The roots of Liberia's conflict and economic decline are complex and intertwined, resting on over a century of discriminatory elite rule and twisted...
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Keywords:
War;
Developing Countries and Economies;
Financial Crisis;
Government and Politics;
Macroeconomics;
Liberia
Werker, Eric, and Jasmina Beganovic. "Liberia." Harvard Business School Case 712-011, September 2011. (Revised March 2014.)
- March 2003 (Revised September 2004)
- Case
Worker Rights and Global Trade: The U.S.-Cambodia Bilateral Textile Trade Agreement
Examines the political and economic dimensions of the campaign to improve workers' rights around the world through the inclusion of labor standards in international trade agreements. The U.S.-Cambodia Textile Trade Agreement was the first agreement of its kind to link...
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Keywords:
Trade;
Agreements and Arrangements;
Rights;
Working Conditions;
Globalization;
Consumer Products Industry;
Cambodia;
United States
Abrami, Regina M. "Worker Rights and Global Trade: The U.S.-Cambodia Bilateral Textile Trade Agreement." Harvard Business School Case 703-034, March 2003. (Revised September 2004.)
- April 2009 (Revised April 2013)
- Case
Barack Obama: Organizing for America 2.0
By: Mikolaj Jan Piskorski, Laura Winig and Aaron Smith
Less than a week before Barack Obama was due to be sworn in as the 44th president of the United States, Obama for America (OFA), the president-elect's official campaign organization, announced the formation of a post-election organization, Organizing for America. The...
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Keywords:
Advertising Campaigns;
Political Elections;
Marketing Communications;
Power and Influence;
Social and Collaborative Networks;
Internet
Piskorski, Mikolaj Jan, Laura Winig, and Aaron Smith. "Barack Obama: Organizing for America 2.0." Harvard Business School Case 709-493, April 2009. (Revised April 2013.)
- 2016
- Book
Strategy Beyond Markets
By: John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh
Strategy beyond markets has been an active area of research inquiry since the early 1990s. Since its inception, the scholarship emanating from this research stream has grown substantially in quantity, quality, and breadth. Likewise, firms across the world have...
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Keywords:
Strategy
Figueiredo, John de, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh, eds. Strategy Beyond Markets. Vol. 34, Advances in Strategic Management. Emerald Group Publishing, 2016.