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Show Results For
-
All HBS Web
(7,357)
- People (37)
- News (1,646)
- Research (4,428)
- Events (35)
- Multimedia (56)
- Faculty Publications (2,872)
- January 2011
- Case
Clean Edge Razor: Splitting Hairs in Product Positioning
By: John A. Quelch and Heather Beckham
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to...
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Keywords:
Project Management;
Interdepartmental Relations;
Organizational Change;
Organizational Change and Adaptation;
Leadership;
Conflict Management;
Product Positioning;
Marketing Strategy;
Relationships;
Product Development;
Consumer Products Industry;
Beauty and Cosmetics Industry
Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning." Harvard Business School Brief Case 114-249, January 2011.
- 23 Jan 2013
- News
Six Keys to Leading Positive Change
- December 2021
- Article
Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations
By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg
What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing...
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Keywords:
Negative Emotions;
Emotional Influence;
Emotional Resonance;
Political Discourse;
Emotion Contagion;
Intergroup;
Interactive Communication;
Emotions;
Government and Politics;
Social Media
Schöne, Jonas Paul, Brian Parkinson, and Amit Goldenberg. "Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations." Affective Science 2, no. 4 (December 2021): 379–390.
- July 2014
- Article
Convergence of Position Auctions under Myopic Best-Response Dynamics
By: Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Scott Duke Kominers, Claire Mathieu and Michael Schwarz
We study the dynamics of multi-round position auctions, considering both the case of exogenous click-through rates and the case in which click-through rates are determined by an endogenous consumer search process. In both contexts, we demonstrate that the dynamic...
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Keywords:
Sponsored Search;
Advertising;
Google;
Equilibrium Selection;
Online Advertising;
Advertising Industry
Cary, Matthew, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Scott Duke Kominers, Claire Mathieu, and Michael Schwarz. "Convergence of Position Auctions under Myopic Best-Response Dynamics." ACM Transactions on Economics and Computation 2, no. 3 (July 2014): 1–20.
- 05 Oct 2010
- Working Paper Summaries
A Positive Approach to Studying Diversity in Organizations
Keywords:
by Lakshmi Ramarajan & David Thomas
- April 2004 (Revised November 2005)
- Teaching Note
Microsoft: Positioning the Tablet PC (TN)
By: Youngme E. Moon
Teaching Note to (9-502-051).
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- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
When firms adopt a reverse or breakaway positioning strategy, there is no pretense about what they're up to. Part of the appeal of their cleverly positioned product offerings comes from explicitly subverting...
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Keywords:
by Youngme Moon
- 01 Jun 2004
- News
Stevenson Accepts Key University Position
Stevenson Howard H. Stevenson, senior associate dean for External Relations and a leader in the study of entrepreneurship at HBS, has been named senior associate provost for Planning and Resources for Harvard University, effective July 1. In the newly created position,...
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- 3 Jul 2013
- Lecture
Design Options and Positive Risk
- February 1982 (Revised October 1985)
- Background Note
U.S. Position in Ocean Shipping
Meyer, John R. "U.S. Position in Ocean Shipping." Harvard Business School Background Note 682-071, February 1982. (Revised October 1985.)
- 27 Aug 2019
- News
Buoyant economy sending positive signals to global investors
- May 16, 2010
- Article
Collaboration Necessary for Positive Change
By: Bill George
George, Bill. "Collaboration Necessary for Positive Change." Star Tribune (Minneapolis) (May 16, 2010).
- Article
Make Your Weak Position Strong
By: Deepak Malhotra
Malhotra, Deepak. "Make Your Weak Position Strong." Negotiation 8, no. 7 (July 2005).
- 28 Aug 2011
- News
Long-term housing demand trend is positive
- 16 May 2017
- News
Women May Find Management Positions Less Desirable
- August 2006 (Revised February 2009)
- Case
Tanishq: Positioning to Capture the Indian Woman's Heart
By: Das Narayandas and Kerry Herman
The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western customer, has undergone strategic retooling and has currently been...
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Keywords:
Customers;
Brands and Branding;
Product Positioning;
Segmentation;
Apparel and Accessories Industry;
India
Narayandas, Das, and Kerry Herman. "Tanishq: Positioning to Capture the Indian Woman's Heart." Harvard Business School Case 507-025, August 2006. (Revised February 2009.)
- 7 Mar 2013
- Keynote Speech
Positive Risk and the Innovation Commons
- 2012
- Report
Sweden's Position in the Global Economy
By: Christian H.M. Ketels
In the spring of 2012, the Swedish economy is, as many of its peers, facing a difficult and uncertain economic environment. While these challenges are real, the Swedish economy looks much better prepared to deal with them than many of its peers. Following its own...
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Keywords:
Economy;
Financial Crisis;
Government and Politics;
Policy;
Globalization;
Competitive Advantage;
Sweden
Ketels, Christian H.M. "Sweden's Position in the Global Economy." Globaliseringsforum Rapport, Entreprenörskapsforum, Stockholm, Sweden, 2012.