Filter Results
:
(1,975)
Show Results For
-
All HBS Web
(7,544)
- Faculty Publications (1,975)
Show Results For
-
All HBS Web
(7,544)
- Faculty Publications (1,975)
- July 1993 (Revised November 1993)
- Case
European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering
The European Bank for Reconstruction and Development, the first supranational financial institution of the post-Cold War era, is planning its debut in the international capital markets through a bond issuance of $500 million. The bank must determine its marketing...
View Details
Rayport, Jeffrey F. "European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering." Harvard Business School Case 594-005, July 1993. (Revised November 1993.)
- June 1993
- Case
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A) and (B) (Abridged)
By: F. Warren McFarlan and Katherine N. Seger
Describes the largest information systems outsourcing agreement in the industry from the perspectives of both companies involved in the deal.
View Details
Keywords:
Restructuring;
Transition;
Job Cuts and Outsourcing;
Contracts;
Agreements and Arrangements;
Business Strategy;
Information Technology
McFarlan, F. Warren, and Katherine N. Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A) and (B) (Abridged)." Harvard Business School Case 193-178, June 1993.
- May 1993
- Case
Alan Stein
By: Carl S. Sloane, Shoshana Zuboff and R.Keith Giarman
Deals with issues of adult and career development at mid-life. Describes the career and personal history of an adult male, choice points in his life, and how he made critical career and personal choices. Focuses in on his decision to "retire" from Goldman, Sachs at an...
View Details
Keywords:
Transition;
Decision Choices and Conditions;
Personal Development and Career;
Retirement;
Satisfaction
Sloane, Carl S., Shoshana Zuboff, and R.Keith Giarman. "Alan Stein." Harvard Business School Case 493-088, May 1993.
- April 1993 (Revised April 2006)
- Case
Colgate-Palmolive Co.: The Precision Toothbrush
By: John A. Quelch
Colgate-Palmolive Co. is considering how to position its new technological toothbrush, Precision. The case explores issues concerned with new product launches and requires students to do profitability analyses of different positioning alternatives.
View Details
Keywords:
Technological Innovation;
Product Positioning;
Product Launch;
Consumer Products Industry;
Health Industry;
United States
Quelch, John A. "Colgate-Palmolive Co.: The Precision Toothbrush." Harvard Business School Case 593-064, April 1993. (Revised April 2006.)
- April 1993 (Revised November 1994)
- Case
Chiron Corp.
Pablo Valenzuela, vice president of R&D at Chiron Corp., faces several choices for how to allocate scarce resources across several promising projects. These choices will determine Chiron's position in several emerging biotechnology and diagnostic markets, including...
View Details
Keywords:
Health Testing and Trials;
Research and Development;
Failure;
Business Strategy;
Joint Ventures;
Strategic Planning;
Opportunities;
Product Development;
Biotechnology Industry;
California
Wheelwright, Steven C. "Chiron Corp." Harvard Business School Case 693-052, April 1993. (Revised November 1994.)
- April 1993 (Revised May 1994)
- Case
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)
By: F. Warren McFarlan and Katherine Seger
Designed to generate discussion on the issues of outsourcing from the perspective of a firm thinking about turning over its IS activities to a third-party vendor.
View Details
Keywords:
Management Systems;
Management Style;
Information Technology;
Job Cuts and Outsourcing;
Business Strategy;
Economic Systems;
Business or Company Management;
Organizational Change and Adaptation;
Business Processes;
Employment;
Emerging Markets;
Activity Based Costing and Management;
Information Technology Industry;
Consulting Industry
McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)." Harvard Business School Case 193-144, April 1993. (Revised May 1994.)
- April 1993 (Revised December 2001)
- Case
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)
By: F. Warren McFarlan and Katherine Seger
Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business.
View Details
Keywords:
Communication Technology;
Business Startups;
Business Plan;
Business Strategy;
Job Cuts and Outsourcing;
Financial Management;
Management Teams;
Communication Strategy;
Organizational Design;
Product Design;
Accounting;
Activity Based Costing and Management;
Computer Industry;
Information Technology Industry
McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)." Harvard Business School Case 193-145, April 1993. (Revised December 2001.)
- April 1993 (Revised December 2001)
- Case
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (C)
By: F. Warren McFarlan and Katherine Seger
Outlines the full architecture of an outsourcing agreement and allows the class to discuss what should and should not be in such agreements.
View Details
McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (C)." Harvard Business School Case 193-146, April 1993. (Revised December 2001.)
- April 1993 (Revised June 1993)
- Supplement
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (D)
By: F. Warren McFarlan and Katherine Seger
Designed to be handed out after discussion of the (C) case.
View Details
Keywords:
Job Cuts and Outsourcing
McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (D)." Harvard Business School Supplement 193-147, April 1993. (Revised June 1993.)
- April 1993
- Supplement
Prodigy Services Company (B)
By: Lynn S. Paine
Describes the actions taken by Prodigy executives.
View Details
Keywords:
Communication Intention and Meaning;
Conflict Management;
Status and Position;
Equality and Inequality
Paine, Lynn S. "Prodigy Services Company (B)." Harvard Business School Supplement 393-127, April 1993.
- April 1993 (Revised May 1994)
- Background Note
Positioning
By: David E. Bell
Describes the importance of positioning for retail outlets. Sections of the note deal with aspects of the retailing mix.
View Details
Bell, David E. "Positioning." Harvard Business School Background Note 593-105, April 1993. (Revised May 1994.)
- April 1993 (Revised June 1993)
- Case
Bayerische Motoren Werke AG (BMW)
By: Robert J. Dolan
In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation.
View Details
Keywords:
Product Positioning;
Marketing Strategy;
Multinational Firms and Management;
Market Entry and Exit;
Sales;
Manufacturing Industry;
Auto Industry;
Germany;
North America
Dolan, Robert J. "Bayerische Motoren Werke AG (BMW)." Harvard Business School Case 593-082, April 1993. (Revised June 1993.)
- December 1992
- Case
Du Pont: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes Du Pont's 1992 corporate advertising campaign, and its objectives and key messages. The campaign is set in the context of Du Pont's historical corporate positioning ("better things for better living"). Includes target audiences, budget considerations, and the...
View Details
Keywords:
Advertising Campaigns;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Corporate Strategy;
Chemical Industry
Greyser, Stephen A., and Norman Klein. "Du Pont: Corporate Advertising for 1992." Harvard Business School Case 593-023, December 1992.
- December 1992 (Revised October 1993)
- Case
BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
By: Stephen A. Greyser and Wendy Smith Schille
Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is...
View Details
Keywords:
Advertising;
Change Management;
Transformation;
Brands and Branding;
Product Positioning;
Production;
Luxury;
Segmentation;
Auto Industry
Greyser, Stephen A., and Wendy Smith Schille. "BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself." Harvard Business School Case 593-046, December 1992. (Revised October 1993.)
- December 1992
- Exercise
Negotiation Exercise on Tradeable Pollution Allowances: Group A, Utility #1
Describes the position of Utility #1 in negotiating Group A with respect to 1) its SO emissions reduction requirements; 2) the costs of its alternative compliance strategies; and 3) the nature of its state regulatory environment.
View Details
Keywords:
Negotiation Participants;
Negotiation Process;
Pollutants;
Laws and Statutes;
Governing Rules, Regulations, and Reforms;
Governance Compliance;
Utilities Industry;
United States
Emmons, Willis M., III. "Negotiation Exercise on Tradeable Pollution Allowances: Group A, Utility #1." Harvard Business School Exercise 793-073, December 1992.
- December 1992
- Exercise
Negotiation Exercise on Tradeable Pollution Allowances: Group A, Utility #2
Describes the position of Utility #2 in negotiating Group A with respect to 1) its SO emissions reduction requirements; 2) the costs of its alternative compliance strategies; and 3) the nature of its state regulatory environment.
View Details
Keywords:
Negotiation;
Pollutants;
Corporate Social Responsibility and Impact;
Governance Compliance;
Utilities Industry
Emmons, Willis M., III. "Negotiation Exercise on Tradeable Pollution Allowances: Group A, Utility #2." Harvard Business School Exercise 793-074, December 1992.
- December 1992
- Exercise
Negotiation Exercise on Tradeable Pollution Allowances: Group A, Utility #3
Describes the position of Utility #3 in negotiating Group A with respect to 1) its SO emissions reduction requirements; 2) the costs of its alternative compliance strategies; and 3) the nature of its state regulatory environment.
View Details
Keywords:
Negotiation;
Pollutants;
Corporate Social Responsibility and Impact;
Governance Compliance;
Utilities Industry
Emmons, Willis M., III. "Negotiation Exercise on Tradeable Pollution Allowances: Group A, Utility #3." Harvard Business School Exercise 793-075, December 1992.
- December 1992
- Exercise
Negotiation Exercise on Tradeable Pollution Allowances: Group A, Utility #4
Describes the position of Utility #4 in negotiating Group A with respect to 1) its SO emissions reduction requirements; 2) the costs of its alternative compliance strategies; and 3) the nature of its state regulatory environment.
View Details
Keywords:
Negotiation;
Pollutants;
Corporate Social Responsibility and Impact;
Governance Compliance;
Utilities Industry
Emmons, Willis M., III. "Negotiation Exercise on Tradeable Pollution Allowances: Group A, Utility #4." Harvard Business School Exercise 793-076, December 1992.
- December 1992
- Exercise
Negotiation Exercise on Tradeable Pollution Allowances: Group B, Utility #1
Describes the position of Utility #1 in negotiating Group B with respect to 1) its SO emissions reduction requirements; 2) the costs of its alternative compliance strategies; and 3) the nature of its state regulatory environment.
View Details
Keywords:
Decision Choices and Conditions;
Governance Compliance;
Governing Rules, Regulations, and Reforms;
Government Legislation;
Negotiation;
Pollutants;
Strategy;
Utilities Industry
Emmons, Willis M., III. "Negotiation Exercise on Tradeable Pollution Allowances: Group B, Utility #1." Harvard Business School Exercise 793-077, December 1992.