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All HBS Web
(3,500)
- People (4)
- News (581)
- Research (2,550)
- Events (11)
- Multimedia (7)
- Faculty Publications (1,437)
- Web
Trades and Quotes - TAQ | Baker Library | Bloomberg Center | Harvard Business School
Research & Data Services Curriculum See all... Service Audience Faculty Doctoral Students MBA Students Alumni Executive Education Staff Visiting Researchers Ask Us Ask a Question Fast Answers Policies Staff Directory How Do I... Request HBS Cases Plan A Visit View Details
- 06 Dec 2021
- News
Action Plan: Whole Sale
of Walmart’s beauty business. Balbale was a vice president at the Vitamin Shoppe in the mid-2010s when he saw Amazon and startup e-tailers moving into the wellness category. The competition inspired him to transition into the e-commerce...
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- July 2022
- Case
boAt Lifestyle
By: Rajiv Lal and Kairavi Dey
boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales...
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Keywords:
Marketing;
Brands and Branding;
Initial Public Offering;
Digital Marketing;
Product Development;
Product Marketing;
Business or Company Management;
Electronics Industry;
Consumer Products Industry;
Web Services Industry;
Asia;
India
Lal, Rajiv, and Kairavi Dey. "boAt Lifestyle." Harvard Business School Case 523-019, July 2022.
- 07 Oct 2013
- Research & Ideas
The Case for Combating Climate Change with Nuclear Power and Fracking
If you ask any given environmentalist to identify the biggest threat to the planet, you may expect to hear about man-made climate change, consumerism, or overpopulation. But if you ask Harvard Business School's Joseph B. Lassiter, he'll toss in another: single-issue...
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- March 2011
- Module Note
Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay
By: David J. Collis
This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay — the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation —...
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Keywords:
Price;
Demand and Consumers;
Competitive Advantage;
Management Analysis, Tools, and Techniques;
Market Participation;
Segmentation
Collis, David J. "Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay." Harvard Business School Module Note 711-495, March 2011.
- November–December 2022
- Article
The Value of Descriptive Analytics: Evidence from Online Retailers
By: Ron Berman and Ayelet Israeli
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an...
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Keywords:
Descriptive Analytics;
Big Data;
Synthetic Control;
E-commerce;
Online Retail;
Difference-in-differences;
Martech;
Internet and the Web;
Analytics and Data Science;
Performance;
Marketing;
Retail Industry
Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Marketing Science 41, no. 6 (November–December 2022): 1074–1096.
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
Great chefs, like great artists, go far beyond their materials (in this case, food) to provoke an experience that fulfills their creative vision. Unlike artists, however, they are running a business that requires putting diners in the seats, balancing costs, View Details
- 30 Mar 2003
- Research & Ideas
How Your Employees and Customers Drive a New Value Profit Chain
executives to provide on-the-scene examples of how the organization's values are lived on the job is important. This invariably requires a larger-than-normal travel and communication budget, incentives for top View Details
Keywords:
by Manda Mahoney
- November 2011 (Revised December 2013)
- Case
Accretive Health
By: William A. Sahlman and Evan Richardson
Mary Tolan, CEO Accretive Health, examines whether to expand the company's operations in hospital revenue cycle management into the field of Total Cost of Care management.
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Sahlman, William A., and Evan Richardson. "Accretive Health." Harvard Business School Case 812-061, November 2011. (Revised December 2013.)
- Web
What Others Are Saying - Institute For Strategy And Competitiveness
most enduring contributions.” — Peter M Senge Professor, MIT Sloan School of Management “Professor Porter has been, and still is, the most influential global thinker on Strategy. His contributions are...
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- Web
Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog
HBS Course Catalog Innovation and Renovation: Optimizing Product Line Architecture Course Number 1955 Assistant Professor Tomomichi Amano Spring; Q4; 1.5 credits13 sessionsExamQualifies for Management...
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- 01 Dec 2015
- Research & Ideas
What to Do When Your Organization Has Dueling Missions
commercial revenue to fund its social mission. As such, hybrids combine typical aspects of both corporations and social organizations. “Hybrids have to simultaneously pursue commercial View Details
Keywords:
by Carmen Nobel
- August 2020 (Revised January 2021)
- Case
Digital Marketing at HBS Online
By: Sunil Gupta and Rajiv Lal
In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to...
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Keywords:
Marketing Strategy;
Advertising;
Digital Marketing;
Marketing Channels;
Brands and Branding;
Business Education;
Education Industry;
United States;
Boston
Gupta, Sunil, and Rajiv Lal. "Digital Marketing at HBS Online." Harvard Business School Case 521-027, August 2020. (Revised January 2021.)
- May 2007 (Revised November 2019)
- Case
Dollar General (A)
By: Willy Shih, Stephen P. Kaufman and Rebecca McKillican
Dollar General Corporation (DG) operates one of the leading chains of extreme value retailers in the United States. 2006 revenues reached $9.2 billion, making DG the 6th largest mass retailer in the country. With revenues growing at 9% annually over the five-year...
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Keywords:
Business Model;
Family Business;
Disruptive Innovation;
Growth and Development Strategy;
Competitive Advantage;
Retail Industry;
United States
Shih, Willy, Stephen P. Kaufman, and Rebecca McKillican. "Dollar General (A)." Harvard Business School Case 607-140, May 2007. (Revised November 2019.)
- Web
Challenges and Opportunities in the Restaurant Industry - Course Catalog
spawning compelling investment opportunities. Course Content Restaurant Economics. We will do a deep dive into the levers of financial management of restaurants – examining both revenue View Details
- 2021
- Working Paper
The Value of Descriptive Analytics: Evidence from Online Retailers
By: Ron Berman and Ayelet Israeli
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an...
View Details
Keywords:
Descriptive Analytics;
Big Data;
Synthetic Control;
E-commerce;
Online Retail;
Difference-in-differences;
Martech;
Internet and the Web;
Analytics and Data Science;
Performance;
Retail Industry
Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Harvard Business School Working Paper, No. 21-067, November 2020. (Revised December 2021. Accepted at Marketing Science.)
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
Harold M. Brierley (MBA '68), chairman and CEO of Brierley & Partners, describes himself as "an accidental entrepreneur," having entered HBS as a chemical engineer planning to pursue a management career...
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- October 2001 (Revised June 2004)
- Case
Harrah's Entertainment Inc.
By: Rajiv Lal and Patricia Carrolo
Describes a situation facing Philip Satre, chairman and CEO of Harrah's Entertainment, Inc. Satre was reading a May 2000 Wall Street Journal story that discussed the company's marketing success in targeting low rollers, the 100% growth in stock price and profits in the...
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Keywords:
Budgets and Budgeting;
Marketing;
Marketing Reference Programs;
Performance Evaluation;
Motivation and Incentives;
Competitive Strategy
Lal, Rajiv, and Patricia Carrolo. "Harrah's Entertainment Inc." Harvard Business School Case 502-011, October 2001. (Revised June 2004.)
- December 2017 (Revised March 2019)
- Case
Armarium: Luxury Fashion Brands for Rent
By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:...
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Keywords:
Brand Management;
Retailing;
Sharing Economy;
Luxury Brand;
Ecommerce;
Startup;
Fashion;
Brand Positioning;
Customer Acquisition;
Internet Marketing;
Marketing;
Marketing Channels;
Marketing Strategy;
Brands and Branding;
Business Startups;
Luxury;
Consumer Behavior;
Growth and Development Strategy;
Social Media;
E-commerce;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United States;
North America
Avery, Jill, David Fubini, Natasha Dossa, and Devon Stewart. "Armarium: Luxury Fashion Brands for Rent." Harvard Business School Case 518-047, December 2017. (Revised March 2019.)
The Value of Descriptive Analytics: Evidence from Online Retailers - Marketing Science
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we...
View Details