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All HBS Web
(2,005)
- People (1)
- News (222)
- Research (1,652)
- Events (5)
- Multimedia (3)
- Faculty Publications (928)
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
cooperate, the company's strategy will be inconsistent and weak.— Benson Shapiro If marketing and sales do not cooperate, the company's strategy will be inconsistent and weak; and execution will be flawed...
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Keywords:
by Benson Shapiro
- April 2008 (Revised March 2015)
- Case
TheLadders (A)
By: Peter A. Coles, Benjamin Edelman, Brian J. Hall and Nicole Bennett
Despite strong appeal among job seekers and outside recruiters, TheLadders' corporate job listings seem to lag. Could raising prices help solve the problem? TheLadders considers this strategic paradox.
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Keywords:
Customer Satisfaction;
Price;
Recruitment;
Job Search;
Marketing Strategy;
Employment Industry
Coles, Peter A., Benjamin Edelman, Brian J. Hall, and Nicole Bennett. "TheLadders (A)." Harvard Business School Case 908-061, April 2008. (Revised March 2015.) (request a courtesy copy.)
- May 1995 (Revised November 2001)
- Case
Microsoft/Intuit
Microsoft Corp. proposes to acquire Intuit Corp. Examines the strategic fit and the price proposed to complete the transaction.
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Keywords:
Valuation;
Applications and Software;
Acquisition;
Business Strategy;
Information Technology Industry;
United States
Fruhan, William E., Jr. "Microsoft/Intuit." Harvard Business School Case 295-121, May 1995. (Revised November 2001.)
- October 2022 (Revised January 2024)
- Case
mPharma: Scaling Access to Affordable Primary Care in Africa
By: Regina E. Herzlinger and Ben Creo
mPharma hopes to scale up to create the largest pan-African healthcare company ever to provide much-needed primary care in retail pharmacies; a reliable, fairly priced supply of drugs; and micro-insurance for drugs. They must prioritize launching a telemedicine...
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Keywords:
Africa;
Pharmaceutical Companies;
Pharmacy Benefit Manager;
Health Care;
Health Care And Treatment;
Health Care Costs;
Health Care Delivery;
Health Care Entrepreneurship;
Telehealth;
Health Equity;
Corporate Strategy;
Social Entrepreneurship;
Equity;
Growth and Development Strategy;
Expansion;
Product Launch;
Customer Value and Value Chain;
Social Enterprise;
Multinational Firms and Management;
Pharmaceutical Industry;
Health Industry;
Africa
Herzlinger, Regina E., and Ben Creo. "mPharma: Scaling Access to Affordable Primary Care in Africa." Harvard Business School Case 323-033, October 2022. (Revised January 2024.)
- 2009
- Working Paper
Strategic Interactions in Two-Sided Market Oligopolies
By: Emmanuel Farhi and Andrei Hagiu
Strategic interactions between two-sided platforms depend not only on whether their decision variables are strategic complements or substitutes as for one-sided firms, but also -and crucially so- on whether or not the platforms subsidize one side of the market in...
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Keywords:
Two-Sided Markets;
Strategic Complements;
Strategic Substitutes;
Cost;
Investment;
Profit;
One-Sided Platforms;
Two-Sided Platforms;
Duopoly and Oligopoly;
Competitive Advantage
Farhi, Emmanuel, and Andrei Hagiu. "Strategic Interactions in Two-Sided Market Oligopolies." Harvard Business School Working Paper, No. 08-011, August 2007. (Revised February 2009.)
- October 2020 (Revised March 2022)
- Case
Automercados Plaza's: Surviving Venezuela's Hyperinflation
By: Alberto Cavallo, Mariana Cal and Carla Larangeira
Under the rule of presidents Hugo Chávez and Nicolas Maduro, Venezuela experienced one of the worst economic and political meltdowns in modern history, culminating with a massive hyperinflation. Remarkably, during this dramatic times Automercados Plaza's had grown to...
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Keywords:
Hyperinflation;
Populism;
Inflation and Deflation;
Macroeconomics;
Management;
Strategy;
Organizational Change and Adaptation;
Business and Government Relations;
Retail Industry;
South America;
Venezuela
Cavallo, Alberto, Mariana Cal, and Carla Larangeira. "Automercados Plaza's: Surviving Venezuela's Hyperinflation." Harvard Business School Case 721-014, October 2020. (Revised March 2022.)
- May 1975 (Revised May 1982)
- Case
Southwest Airlines (C)
Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two...
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Lovelock, Christopher H. "Southwest Airlines (C)." Harvard Business School Case 575-118, May 1975. (Revised May 1982.)
- 2020
- Case
Brightline: Targeting a Successful Future with High Speed Rail
High-speed rail (HSR) is a high-performance transportation technology that is time competitive with airplanes and automobiles, and is an environmentally preferable alternative due to its low carbon dioxide emissions. Brightline is a Florida HSR system in Phase II of...
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Hoffman, Andrew J. "Brightline: Targeting a Successful Future with High Speed Rail." William Davidson Institute Case 2-982-867, 2020.
- 26 Jun 2019
- Research & Ideas
Why the US-China Tariff Standoff Hurts American Companies More
significantly cut their prices, while Chinese exporters have not reduced the prices of the goods they sell to US importers. "This nearly complete pass-through of tariffs to the total price paid by...
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- March 1986 (Revised July 2000)
- Case
Peter Browning and Continental White Cap (A)
Presents a new divisional vice president's entry into a well-established and still successful manufacturing organization which is nevertheless facing an impending competitive crisis. Demonstrates his challenge and his efforts, under pressure from corporate...
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Keywords:
Organizational Change and Adaptation;
Leading Change;
Crisis Management;
Manufacturing Industry
Jick, Todd D., and Mary C. Gentile. "Peter Browning and Continental White Cap (A)." Harvard Business School Case 486-090, March 1986. (Revised July 2000.)
- 2014
- Working Paper
~To Groupon or Not to Groupon: The Profitability of Deep Discounts
By: Benjamin G. Edelman
We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine...
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Keywords:
Voucher Discounts;
Groupon;
Experience Goods;
Repeat Purchase;
Online Advertising;
Price;
Profit;
Marketing Strategy;
Retail Industry
Edelman, Benjamin G. "~To Groupon or Not to Groupon: The Profitability of Deep Discounts." Harvard Business School Working Paper, No. 11-063, December 2010. (Revised June 2011, October 2011, January 2014. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)
- March 2006
- Background Note
A Note on Applying Dimensional Analysis to Understand Cost Drivers
Describes the basics of how to break down costs into productivity and input prices and then compare those cost drivers between competitors.
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Yin, Pai-Ling. "A Note on Applying Dimensional Analysis to Understand Cost Drivers." Harvard Business School Background Note 706-492, March 2006.
- January–February 2018
- Article
The Leader's Guide to Corporate Culture: How to Manage the Eight Critical Elements of Organizational Life
By: Boris Groysberg, Jeremiah Lee, Jesse Price and J. Yo-Jud Cheng
Executives are often confounded by culture, because much of it is anchored in unspoken behaviors, mindsets, and social patterns. But when properly managed, culture can help them achieve change and build organizations that will thrive in even the most trying times. In...
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Keywords:
Organizational Culture;
Performance Effectiveness;
Strategy;
Organizational Change and Adaptation
Groysberg, Boris, Jeremiah Lee, Jesse Price, and J. Yo-Jud Cheng. "The Leader's Guide to Corporate Culture: How to Manage the Eight Critical Elements of Organizational Life." Harvard Business Review 96, no. 1 (January–February 2018): 44–52.
- January 2021
- Case
Rio Tinto Aluminum: Can Purpose Lead to Profit?
By: David Fubini and Agastya Muthanna
This case describes the tradeoffs Rio Tinto faces as it considers investments to ensure environmentally friendly, sustainability produced aluminum with the potential risks of competitive pricing and profit loses.
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- 27 May 2009
- First Look
First Look: May 27, 2009
Working PapersThe Long-Run Risks Model and Aggregate Asset Prices: An Empirical Assessment Authors:Jason Beeler and John Y. Campbell Abstract The long-run risks model of asset prices explains stock price...
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Keywords:
Martha Lagace
- November 1985 (Revised April 1990)
- Case
Signode Industries, Inc. (A)
Signode Industries' packaging division manufactures steel and plastic strapping. In 1981 the company underwent the largest leveraged buyout in U.S. corporate history. The case focuses on the packaging division's need to maintain high profitability in a declining market...
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Moriarty, Rowland T., Jr., David May, and Gordon Swartz. "Signode Industries, Inc. (A)." Harvard Business School Case 586-059, November 1985. (Revised April 1990.)
Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market
This paper studies the impact of platform-owner entry threat on complementors in platform-based markets. We examine how app developers on the Android mobile platform adjust innovation efforts (rate and direction) and value-capture strategies in response to the threat...
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- 2017
- Chapter
Innovation Policies
By: Ramana Nanda and Matthew Rhodes-Kropf
Past work has shown that failure tolerance by principals has the potential to stimulate innovation, but has not examined how this affects which projects principals will start. We demonstrate that failure tolerance has an equilibrium price – in terms of an investor’s...
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Keywords:
Innovation;
Investing;
Abandonment Option;
Failure Tolerance;
Innovation and Invention;
Venture Capital;
Attitudes;
Investment;
Failure
Nanda, Ramana, and Matthew Rhodes-Kropf. "Innovation Policies." In Entrepreneurship, Innovation, and Platforms. Vol. 37, edited by Jeffrey Furman, Annabelle Gawer, Brian Silverman, and Scott Stern, 37–80. Advances in Strategic Management. Emerald Publishing Limited, 2017.
- 2017
- Working Paper
Innovation Policies
By: Ramana Nanda and Matthew Rhodes-Kropf
Past work has shown that failure tolerance by principals has the potential to stimulate innovation, but has not examined how this affects which projects principals will start. We demonstrate that failure tolerance has an equilibrium price ― in terms of an investor's...
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Keywords:
Innovation;
Investing;
Abandonment Option;
Failure Tolerance;
Venture Capital;
Attitudes;
Investment;
Failure;
Innovation and Invention
Nanda, Ramana, and Matthew Rhodes-Kropf. "Innovation Policies." Harvard Business School Working Paper, No. 13-038, October 2012. (Revised March 2017. forthcoming in the AiSM Special issue on Entrepreneurship, Innovation and Platforms.)
- August 2023 (Revised January 2024)
- Supplement
Arla Foods: Data-Driven Decarbonization (A)
By: Michael Parzen, Michael W. Toffel, Amram Migdal and Susan Pinckney
Arla implemented a data-based price incentive system to measure, track, and influence climate friendly changes to reduce CO2 emissions across the world’s fourth largest dairy cooperative.
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Keywords:
Dairy Industry;
Business Earnings;
Earnings Management;
Environmental Accounting;
Agribusiness;
Animal-Based Agribusiness;
Acquisition;
Mergers and Acquisitions;
Decision Making;
Decisions;
Voting;
Environmental Management;
Climate Change;
Environmental Regulation;
Environmental Sustainability;
Green Technology;
Pollution;
Moral Sensibility;
Values and Beliefs;
Financial Strategy;
Price;
Profit;
Revenue;
Food;
Geopolitical Units;
Global Strategy;
Ownership Type;
Cooperative Ownership;
Performance Efficiency;
Performance Evaluation;
Problems and Challenges;
Natural Environment;
Science-Based Business;
Business Strategy;
Commercialization;
Cooperation;
Corporate Strategy;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
Europe;
United Kingdom;
European Union;
Germany;
Denmark;
Sweden;
Luxembourg;
Belgium