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Show Results For
-
All HBS Web
(1,277)
- People (4)
- News (319)
- Research (665)
- Events (4)
- Multimedia (6)
- Faculty Publications (290)
- June 2023 (Revised September 2023)
- Simulation
Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)
By: Sunil Gupta, Rajiv Lal and Celine Chammas
Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing....
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- 09 Apr 2001
- Research & Ideas
Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.
organizations tended to be created for the purpose of marketing countries as investment sites and not with the primary objectives of screening investment or negotiating with investors. Governments can adopt...
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by Louis T. Wells & Alvin G. Wint
- 2015
- Working Paper
The Market That Wasn't: The Non-Emergence of the Online Grocery Category.
By: C. Navis, G. Fisher, Ryan Raffaelli and Mary Ann Glynn
In this paper, we examine the non-emergence of a potential new market category. In the late 1990s, the entrepreneurial firms that attempted to sell groceries online in the US attracted significant resources, made impressive technological advancements, and generated...
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- 01 Aug 2008
- Research & Ideas
Does Market Capitalism Have a Future?
prosperity that has been generated by the functioning of market capitalism. Across the board, however, the primary concern was that the way the system currently functioned was associated with a great...
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by Garry Emmons
- 01 Sep 2008
- News
Is Market Capitalism Headed for Trouble?
common in the last century. What did the leaders tell you? All were impressed by the remarkable prosperity that has been generated by the functioning of market capitalism. Across the board, however, the View Details
- Article
Business Investment in Education in Emerging Markets Since the 1960s
By: Valeria Giacomin, Geoffrey Jones and Erica Salvaj
This article examines non-profit investments by business in education in emerging markets between the 1960s and the present day. Using a sample of 110 interviews with business leaders from an oral history database, the study shows that more than three-quarters of such...
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Keywords:
Economic History;
Oral History;
Education;
Philanthropy and Charitable Giving;
Business History;
Emerging Markets;
Reputation;
Corporate Social Responsibility and Impact;
Education Industry;
Africa;
Asia;
Latin America;
Middle East;
India;
Chile;
Colombia;
Sri Lanka;
Kenya
Giacomin, Valeria, Geoffrey Jones, and Erica Salvaj. "Business Investment in Education in Emerging Markets Since the 1960s." Business History 63, no. 7 (September 2021): 1113–1143.
- 02 Sep 2011
- Working Paper Summaries
First-Party Content, Commitment and Coordination in Two-Sided Markets
Keywords:
by Andrei Hagiu & Daniel Spulber
- Web
Program for Research in Markets & Organizations - Doctoral
Program for Research in Markets & Organizations Explore Summer Research at HBS A 10-week program for undergraduates who wish to work closely with Harvard Business School faculty on research projects on topics ranging from business...
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- 04 Mar 2002
- What Do You Think?
Why the Bull Market in Leadership Books?
Summing Up There is no shortage of explanations for what seems to be a current bull market in writings about leadership, according to respondents to this column. Charles Cullinane attributes it to the economic and national insecurity that...
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by James Heskett
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
Boston College's greatest marketing campaign lasted about six seconds. It's called the "Flutie Effect." In a 1984 game against the University of Miami, BC quarterback Doug Flutie threw a last-second "Hail Mary" pass 48...
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- 01 Dec 2010
- News
Money and Markets Dominate New Course Offerings
business or investing in emerging markets. New half-courses The Art of Marketing Science is intended for students interested in gaining a deeper understanding of consumer behavior and, most importantly,...
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curriculum
- August 2010
- Article
Modern Indian Art: The Birth of a Market
By: Mukti Khaire and Sean Silverthorne
Khaire, Mukti, and Sean Silverthorne. "Modern Indian Art: The Birth of a Market." Harvard Business School Working Knowledge (August 2010).
- November 2020
- Case
Axis My India
By: Ananth Raman, Ann Winslow and Kairavi Dey
Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s...
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Keywords:
Market Research;
Operations;
Management;
Infrastructure;
Logistics;
Service Operations;
Political Elections;
Forecasting and Prediction;
Asia;
India
Raman, Ananth, Ann Winslow, and Kairavi Dey. "Axis My India." Harvard Business School Case 621-075, November 2020.
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
might serve the study of consumer behavior. An HBS professor since 1991, Zaltman's work actually cuts across a number of boundaries. He's a co-director (with Stephen M. Kosslyn, Professor of psychology at Harvard University) of the Mind of the View Details
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by Martha Lagace
- April 2014 (Revised July 2017)
- Case
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's...
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Keywords:
Digital;
Marketing Communication;
Non-profit Management;
Marketing;
Marketing Strategy;
Nonprofit Organizations;
Social Media;
Entertainment and Recreation Industry;
Tourism Industry;
United Kingdom
Avery, Jill. "The Tate's Digital Transformation." Harvard Business School Case 314-122, April 2014. (Revised July 2017.)
- October 2010
- Teaching Note
Nettwerk: Digital Marketing in the Music Industry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510055.
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- November 2015
- Article
Cannibalization and Option Value Effects of Secondary Markets: Evidence from the U.S. Concert Industry
By: Victor Manuel Bennett, Robert Seamans and Feng Zhu
We examine how reducing search frictions in secondary markets affects the value appropriated by firms in primary markets. We characterize two effects on primary market firms caused by intermediaries entering secondary markets: the "cannibalization" and "option value"...
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Keywords:
Cannibalization Effect;
Option Value Effect;
Secondary Markets;
Concert Industry;
Craigslist;
Competition;
Distribution Channels;
Entertainment and Recreation Industry
Bennett, Victor Manuel, Robert Seamans, and Feng Zhu. "Cannibalization and Option Value Effects of Secondary Markets: Evidence from the U.S. Concert Industry." Strategic Management Journal 36, no. 11 (November 2015): 1599–1614.
- Web
Negotiation, Organizations & Markets Awards & Honors - Faculty & Research
Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2022 Francesca Gino: Received the Wyss Award for Excellence in Doctoral Student Mentoring in 2022. Ashley V....
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- 20 Jul 2009
- Research & Ideas
Markets or Communities? The Best Ways to Manage Outside Innovation
Thanks to technology and instant global communication, it has never been easier for companies to seek solutions to problems or find new ideas from sources outside their own corporate walls. But the art of managing these external...
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