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Show Results For
-
All HBS Web
(12,555)
- People (32)
- News (2,262)
- Research (8,355)
- Events (86)
- Multimedia (121)
- Faculty Publications (6,464)
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
Must-have features of yesterday are today's can-live-withouts. Trusted brands are especially valued and they can still launch new products successfully, but interest in new brands and new categories fades. Conspicuous consumption becomes...
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Keywords:
by John Quelch
- 06 Jul 2023
- News
Lessons from Major League Baseball's Game-Changing Innovations
streaming product available for over 20 years on mlb.com. And so we actually have a real rich culture of innovation on the business side as well, not just on, on the on-field side. And so we really strive to, to innovate. DM: I just want...
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- March 1995 (Revised March 2001)
- Case
The Black & Decker Corporation (A): Power Tools Division
By: Robert J. Dolan
Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market.
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Keywords:
Brands and Branding;
Product Positioning;
Marketing Strategy;
Product Launch;
Competition;
Globalization;
Consumer Products Industry;
Consumer Products Industry
Dolan, Robert J. "The Black & Decker Corporation (A): Power Tools Division." Harvard Business School Case 595-057, March 1995. (Revised March 2001.)
- December 1991 (Revised February 1992)
- Case
Dayton Electric Corp.
Concerns a product redesign decision for one of the company's most successful motor products, its rectified power, medium D-C motor, the RPM. A one-year redesign program has proposed a design that comes close to meeting its stated cost and performance goals, but at the...
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Keywords:
Product Design;
Strategic Planning;
Research and Development;
Business Divisions;
Decisions;
Forecasting and Prediction;
Product Development;
Technological Innovation;
Machinery and Machining;
Manufacturing Industry;
Ohio
Wheelwright, Steven C. "Dayton Electric Corp." Harvard Business School Case 692-071, December 1991. (Revised February 1992.)
- 18 Apr 2013
- Working Paper Summaries
The Impact of Pooling on Throughput Time in Discretionary Work Settings: An Empirical Investigation of Emergency Department Length of Stay
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
Click HereHarvard Business School Professor Stefan Thomke describes how his Executive Education students use LEGO blocks to design customer experiences. (Video by Executive Education) Why do some product or service experiences have enough...
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- September 2018
- Article
Knowledge Integrators and the Survival of Manufacturing Clusters
By: Giulio Buciuni and Gary P. Pisano
Over the past two decades, the greater prevalence of global supply chains has had contrasting effects on Western manufacturing clusters. While some of them dwindled, others proved resilient. Contributing to the recent literature on co-located clusters and clusters'...
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Buciuni, Giulio, and Gary P. Pisano. "Knowledge Integrators and the Survival of Manufacturing Clusters." Special Issue on Challenges in International Business Development. Journal of Economic Geography 118, no. 5 (September 2018): 1069–1089.
- 19 Mar 2019
- First Look
New Research and Ideas, March 19, 2019
forthcoming Academy of Management Discoveries Creativity, Artificial Intelligence, and a World of Surprises By: Amabile, Teresa M. Abstract—In recent years, progress has been made toward AI Creativity, which I define as the production of...
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Keywords:
Dina Gerdeman
- Web
Leadership Team | Harvard Business School Online
Executive Education Cristina de la Cierva Senior Director of Marketing and Product Management, HBS Online Patrick Mullane Executive Director, HBS Online and Executive Education Kristen Maynard Managing Director of Business Operations and...
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- January 2019 (Revised October 2019)
- Case
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was...
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Keywords:
Brands;
Brand Management;
Brand Communication;
Retailing;
DTC;
Influencer;
Startup;
Internet Marketing;
Big Data;
Crowdsourcing;
Growth and Development Strategy;
Social Media;
E-commerce;
Internet and the Web;
Digital Marketing;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
North America
Avery, Jill. "Glossier: Co-Creating a Cult Brand with a Digital Community." Harvard Business School Case 519-022, January 2019. (Revised October 2019.)
- 07 Jul 2019
- HBS Case
Walmart's Workforce of the Future
Any discussion of the future of retail—or how we work—has to include Walmart. As of 2017, 90 percent of the US population lived within 10 miles of a Walmart store; with 11,766 locations worldwide and $514 billion in annual revenues, the discount store also has the...
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- 12 Sep 2023
- What Do You Think?
Who Gets the Loudest Voice in DEI Decisions?
practicing policies designed to increase inclusion and diversity, if not always equity, are more creative and productive than those that ignore such policies. Companies in the top quartile of gender and ethnic/racial diversity are 25...
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by James Heskett
- 2011
- Article
The Consumer Psychology of Mail-in Rebates
By: John T. Gourville and Dilip Soman
Consumers who buy a product intending to use an accompanying mail-in rebate often do not redeem the rebate. To explain this behavior, we argue that consumers use an anchoring and adjustment approach to predicting the likelihood of redeeming a rebate. In keeping with...
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Gourville, John T., and Dilip Soman. "The Consumer Psychology of Mail-in Rebates." Journal of Product & Brand Management 20, no. 2 (2011).
- July 1994 (Revised August 1994)
- Case
Pacific Bell: Centrex Reengineering
Describes the redesign and rollout of the new order-fulfillment process for a flagship product at Pacific Bell. Pacific Bell is one of the Regional Bell Operating Companies comprised of seven regional business units. Rather than implement the new process, roles, and...
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Keywords:
Organizational Change and Adaptation;
Change Management;
Information Technology;
Order Taking and Fulfillment;
Telecommunications Industry
Stoddard, Donna B., and Sirkka Jarvenpaa. "Pacific Bell: Centrex Reengineering." Harvard Business School Case 195-098, July 1994. (Revised August 1994.)
- 26 Feb 2015
- News
Ethics and the environment: Eco-waverers
- 22 Dec 2015
- News
Algorithms Need Managers, Too
- February 2016 (Revised February 2017)
- Case
The Climate Corporation
By: David E. Bell, Forest Reinhardt and Mary Shelman
Climate Corporation is a San Francisco–based data analytics company focused on agricultural applications. It was acquired by Monsanto in 2013. In 2015, Climate's decision support platform was used on 75 million acres of farmland in the U.S.; however, most of those...
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Keywords:
Agribusiness Industry;
Farming;
Big Data;
Data Analytics;
Agriculture;
Agribusiness;
Decision Making;
Analytics and Data Science;
Agriculture and Agribusiness Industry
Bell, David E., Forest Reinhardt, and Mary Shelman. "The Climate Corporation." Harvard Business School Case 516-060, February 2016. (Revised February 2017.)
- 07 Apr 2011
- Working Paper Summaries
The Consequences of Financial Innovation: A Counterfactual Research Agenda
Keywords:
by Josh Lerner & Peter Tufano
- May 2021
- Article
Risk-Mitigating Technologies: The Case of Radiation Diagnostic Devices
By: Alberto Galasso and Hong Luo
We study the impact of consumers’ risk perception on firm innovation. Our analysis exploits a major surge in the perceived risk of radiation diagnostic devices following extensive media coverage of a set of over-radiation accidents involving CT scanners in late 2009....
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Keywords:
Risk Perception;
Innovation;
Medical Devices;
Liability Risk;
Risk and Uncertainty;
Perception;
Technological Innovation
Galasso, Alberto, and Hong Luo. "Risk-Mitigating Technologies: The Case of Radiation Diagnostic Devices." Management Science 67, no. 5 (May 2021): 3022–3040.