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- Faculty Publications (175)
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- All HBS Web (905)
- Faculty Publications (175)
- January 2005 (Revised August 2006)
- Case
Lean Forward Media
By: Teresa M. Amabile and Victoria Winston
Jeff Norton and Michelle Crames, the co-founders of Lean Forward Media, face several options for producing the world's first interactive DVD film for children. Their vision is to build a company whose products simultaneously entertain children, engage them actively in...
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Keywords:
Decision Choices and Conditions;
Early Childhood Education;
Games, Gaming, and Gambling;
Entrepreneurship;
Venture Capital;
Management Practices and Processes;
Risk Management;
Partners and Partnerships;
Opportunities;
Creativity
Amabile, Teresa M., and Victoria Winston. "Lean Forward Media." Harvard Business School Case 805-063, January 2005. (Revised August 2006.)
- Research Summary
Overview
I study how people collaborate with each other as they define, change, and solve problems while working on creativity and innovation projects in organizations.
Conference Proceedings:
Cromwell, J. & Gardner, H. 2017. High-stakes innovation: When... View Details
Conference Proceedings:
Cromwell, J. & Gardner, H. 2017. High-stakes innovation: When... View Details
- Research Summary
Research Overview
Globalization and innovation are two key forces that will shape individual and business success in the 21st century. To thrive, individuals and organizations must collaborate effectively across cultural lines to solve pressing business problems and develop new products...
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- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve...
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Keywords:
Transformation;
Communication Strategy;
Customers;
Design;
Marketing;
Consumer Behavior;
Product Development;
Research;
Risk and Uncertainty;
Commercialization;
Technology Adoption
Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
- January 2003 (Revised October 2003)
- Case
Satera Team at Imatron Systems, Inc. (A), The
By: Teresa M. Amabile and Elizabeth Schatzel
Escalating conflict has erupted within the Satera product development team, resulting from the conflicting cognitive styles of the two senior mechanical engineers. The conflict has taken a toll on both project progress and team morale, endangering one of the most...
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Keywords:
Decision Making;
Entrepreneurship;
Human Resources;
Management;
Business or Company Management;
Groups and Teams;
Medical Devices and Supplies Industry
Amabile, Teresa M., and Elizabeth Schatzel. "Satera Team at Imatron Systems, Inc. (A), The." Harvard Business School Case 803-141, January 2003. (Revised October 2003.)
- 24 Jul 2012
- News
Necessity Really Does Mother Invention
- August 2019 (Revised March 2022)
- Case
Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart
By: Elie Ofek and Danielle Golan
Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted...
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Keywords:
AI;
Business Startups;
Insurance;
Technological Innovation;
Business Model;
Disruption;
Brands and Branding;
Growth and Development Strategy;
Global Strategy;
Decision Making;
Insurance Industry;
Technology Industry
Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019. (Revised March 2022.)
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
including streaming content). Even the best product design will end up subordinated to the best multi-sided platform. Software platforms have also been the source of much creative destruction. The reduction...
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The Business of Entertainment, Media, and Sports
In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate...
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- 15 Sep 2009
- First Look
First Look: September 15
generation moving up the corporate ranks. Stimulate Creativity by Fueling Passion Authors:Teresa Amabile and Colin M. Fisher Publication:In The Blackwell Handbook of Principles of Organizational Behavior. 2nd ed. London: Wiley-Blackwell,...
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Keywords:
Martha Lagace
Anita Elberse
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.
Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details
Keywords:
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products;
consumer products
- January 2009 (Revised May 2009)
- Case
Innovation at Mahindra & Mahindra (A)
By: Stefan H. Thomke and Briana Doerr Luthra
Describes the Mahindra & Mahindra Group's approach to innovation. The Group is among the top industrial houses in India and its managing director Anand Mahindra has put innovation at the core of its growth strategy. Emphasis is placed on managing the balance between...
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Keywords:
Innovation and Management;
Growth and Development Strategy;
Problems and Challenges;
Marketing;
Business Processes;
Product;
Innovation Strategy;
Organizational Design;
Demand and Consumers;
Auto Industry;
Agriculture and Agribusiness Industry;
India
Thomke, Stefan H., and Briana Doerr Luthra. "Innovation at Mahindra & Mahindra (A)." Harvard Business School Case 609-065, January 2009. (Revised May 2009.)
- 28 Oct 2008
- First Look
First Look: October 28, 2008
25-year history. The protagonist, Yvonne Murray, is a group program manager at Adobe and responsible for coordinating the integration of her business unit's product—Device Central—in Creative Suite 3. Murray is copied on an email that...
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Keywords:
Martha Lagace
- Teaching Interest
The Business of Entertainment, Media, and Sports (Executive Education)
By: Anita Elberse
In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate...
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Rebecca A. Karp
Rebecca Karp is an Assistant Professor in the Strategy Unit at Harvard Business School. She teaches Strategy in the MBA required curriculum. Professor Karp is a field researcher and ethnographer. Her research examines how companies formulate and... View Details
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among...
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Keywords:
Marketing;
Brands and Branding;
Marketing Strategy;
Digital Marketing;
Social Marketing;
Marketing Communications;
Product Positioning;
Food and Beverage Industry;
Advertising Industry;
United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- 12 PM – 1 PM EDT, 19 May 2016
- Webinars: Trending@HBS
Design Thinking and Innovative Problem Solving
In their book, Rethinking the MBA: Business Education at a Crossroads, Professors Srikant Datar and David Garvin and researcher Patrick Cullen identified creative and innovative thinking as an essential skill for managers operating in a world of rapidly evolving...
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- May 1986
- Supplement
Gillette Co.: Dry Idea Advertising (B), Video Introduction
Provides an overview of the two-part video: 1) bake-off participant interviews with managers from Gillette and its advertising agency for Dry Idea, and 2) creative presentations by the two bake-off competitors.
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Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (B), Video Introduction." Harvard Business School Supplement 586-146, May 1986.
- March 2006
- Case
The Whitesides Lab
By: H. Kent Bowen and Francesca Gino
A significant part of the long-term economic growth in developed economies depends on the translation of scientific research into new products and processes. Focuses on the front end of this value creation stream. The laboratory of George Whitesides has a 30-year...
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Keywords:
Research;
Performance Productivity;
Economic Growth;
Infrastructure;
Creativity;
Groups and Teams;
Value Creation;
Factories, Labs, and Plants;
Leadership;
Resource Allocation
Bowen, H. Kent, and Francesca Gino. "The Whitesides Lab." Harvard Business School Case 606-064, March 2006.
- 23 Jul 2001
- Research & Ideas
How One Center of Innovation Lost its Spark
tacit knowledge flows. These knowledge flows, in turn, contribute to cumulative incremental innovations in both product and process technology among firms embedded in the cluster. I use the term 'active inertia' to describe the tendency...
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