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Show Results For
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All HBS Web
(1,799)
- People (7)
- News (561)
- Research (817)
- Events (4)
- Multimedia (2)
- Faculty Publications (237)
- June 1997 (Revised May 1998)
- Case
Exploring Brand-Person Relationships: Three Life Histories (Condensed)
The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm...
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Fournier, Susan M. "Exploring Brand-Person Relationships: Three Life Histories (Condensed)." Harvard Business School Case 597-091, June 1997. (Revised May 1998.)
- October 2009 (Revised August 2014)
- Case
Tengion: Bringing Regenerative Medicine to Life
By: Elie Ofek and Polly Ross Ribatt
Tengion is a young biotech company that is at the frontier of regenerative medicine—a nascent field that seeks to promote the creation of new cells and tissue to repair or replace tissue or organ function lost due to age, disease, damage, or congenital defects. In late...
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Keywords:
Decision Choices and Conditions;
Financial Crisis;
Entrepreneurship;
Health Care and Treatment;
Technological Innovation;
Product Launch;
Product Development;
Research and Development;
Biotechnology Industry;
United States
Ofek, Elie, and Polly Ross Ribatt. "Tengion: Bringing Regenerative Medicine to Life." Harvard Business School Case 510-031, October 2009. (Revised August 2014.)
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
market and gain acceptance that might otherwise prove elusive. Although stealth positioning doesn't typically disrupt categories, it can give products a fresh run at the life View Details
Keywords:
by Youngme Moon
- 12 Sep 2021
- News
Life Kit: How To Make Hybrid Work Successful
- 13 Oct 2011
- Lessons from the Classroom
Building a Business in the Context of a Life
Kraus comes in. Kraus teaches the second-year MBA course Building a Business in the Context of a Life (BBCL) and is currently helping to develop a similar Executive Education program called Crossroads. The two courses attract different...
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- 19 Dec 2012
- Research & Ideas
How to be Extremely Productive
project flopped, don't attack the person"). Deborah Blagg: Classic productivity books often focus on time management, but Extreme Productivity takes a much broader look. It reads more like a...
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by Deborah Blagg
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
Americans are working longer hours than ever before, with the office increasingly stealing our leisure time. But according to new research by Anat Keinan, this hectic way of life is, for many of us, far from an unmitigated negative. In...
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by Michael Blanding
- December 2016 (Revised May 2018)
- Module Note
Strategy Execution Module 15: Using the Levers of Control to Implement Strategy
By: Robert Simons
This module reading pulls together key concepts and techniques from the Strategy Execution series into an integrated model—the levers of control. The four levers are: (1) belief systems, (2) boundary systems, (3) diagnostic control systems, and (4) interactive control...
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Keywords:
Management Control Systems;
Implementing Strategy;
Execution;
Levers Of Control;
Balancing Innovation And Control;
Managing Growing Businesses;
Turn Around Management;
Human Behavior;
Organizational Life Cycle;
Strategy;
Management Systems;
Performance;
Measurement and Metrics;
Management Analysis, Tools, and Techniques;
Behavior
Simons, Robert. "Strategy Execution Module 15: Using the Levers of Control to Implement Strategy." Harvard Business School Module Note 117-115, December 2016. (Revised May 2018.)
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
Rush Limbaugh. Stern was an especially effective spokesperson. He got to know the founders of the business personally and conveyed to his listeners a genuine and infectious regard for the products and the people behind them. The brand's...
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- 23 Oct 2019
- Blog Post
How to Talk Gooder in Business and Life
discussions, we will have several practitioners visit the class (including comedians and matchmakers) and we will situate many of our conversational exercises in the context of the workplace, where conversational challenges related to impression management, appropriate...
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- Web
Blavatnik Fellowship in Life Science Entrepreneurship - Health Care
patient quality of life and to develop adaptive interventions using reinforcement learning that significantly improve patient experience. As a fellow, Patrick will focus on product and research development...
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- 06 Nov 2008
- Working Paper Summaries
Extending Producer Responsibility: An Evaluation Framework for Product Take-Back Policies
- 10 Jan 2017
- Blog Post
From Product Development to Business School
to clean it again through my novel filter. I had filed the patent. Lined up suppliers. Met the ridiculous margin requirements of a Fortune 500 company. The category was declining. Our last two product launches fared poorly. The buyer...
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- 27 Jul 2020
- Book
Reflection: The Pause That Brings Peace and Productivity
we fall short of some ideal—and given the busy pace of our lives, “good enough” reflection is a real accomplishment, he says. How do we aim for good enough? The answer, Badaracco says, is to find an approach that fits comfortably into your View Details
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by Dina Gerdeman
- September 2011
- Teaching Note
Tengion: Bringing Regenerative Medicine to Life (TN)
By: Elie Ofek and Natalie Kindred
Teaching Note for 510031.
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- 01 Jun 2002
- News
Alfred L. Cheauré - A Dog's Life
sanction each year with close to two million dogs in competition. Are there any plans for expansion? We are currently working to upgrade our work process in order to provide better, more timely service to our constituents and to make available a host of information...
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Keywords:
Susan Young
- Article
Understanding the Advice of Commissions-Motivated Agents: Evidence from the Indian Life Insurance Market
By: Santosh Anagol, Shawn Cole and Shayak Sarkar
We conduct a series of field experiments to evaluate the quality of advice provided by life insurance agents in India. Agents overwhelmingly recommend unsuitable, strictly dominated products, which provide high commissions to the agent. Agents cater to the beliefs of...
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Keywords:
Advice;
Customers;
Insurance;
Service Operations;
Motivation and Incentives;
Ethics;
India
Anagol, Santosh, Shawn Cole, and Shayak Sarkar. "Understanding the Advice of Commissions-Motivated Agents: Evidence from the Indian Life Insurance Market." Review of Economics and Statistics 99, no. 1 (March 2017).
- Article
Currency Unions, Product Introductions, and the Real Exchange Rate
By: Alberto Cavallo, Brent Neiman and Roberto Rigobon
We use a novel dataset of online prices of identical goods sold by four large global retailers in dozens of countries to study good-level real exchange rates and their aggregated behavior. First, in contrast to the prior literature, we demonstrate that the law of one...
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Keywords:
Currency Union;
Law Of One Price;
International Prices;
Global Firm;
Currency Exchange Rate;
Price;
International Finance
Cavallo, Alberto, Brent Neiman, and Roberto Rigobon. "Currency Unions, Product Introductions, and the Real Exchange Rate." Quarterly Journal of Economics 129, no. 2 (May 2014): 529–595.
- May 2014
- Article
Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model
By: Vineet Kumar
The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics...
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Kumar, Vineet. "Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model." Harvard Business Review 92, no. 5 (May 2014): 27–29.