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- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work.
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Keywords:
Celebrities;
Celebrity Endorsement;
Celebrity Management;
Celebrity;
Direct To Consumer Marketing;
DTC;
Influencer Marketing;
Influencers;
Influencer Advertising;
Influencer;
Brands and Branding;
Product Marketing;
Power and Influence;
Advertising;
Social Media;
Consumer Products Industry;
United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- April 2024
- Supplement
Recycle & Re-Match: The Future of Soccer Turfs
By: George Serafeim
Keywords:
Carbon Emissions;
Carbon Abatement;
Sustainability;
Recycling;
Waste Management;
Technology;
Entrepreneurial Management;
Entrepreneurship;
Business Growth and Maturation;
Business Model;
Decisions;
Energy Conservation;
Investment Return;
Profit;
Technological Innovation;
Patents;
Growth and Development Strategy;
Market Entry and Exit;
Digital Platforms;
Wastes and Waste Processing;
Business Strategy;
Competition;
Expansion;
Technology Adoption;
Sports;
Environmental Sustainability;
Green Technology Industry;
Service Industry;
Manufacturing Industry;
Rubber Industry;
Sports Industry;
Denmark;
Netherlands;
France;
United States;
Pennsylvania;
Europe
Serafeim, George. "Recycle & Re-Match: The Future of Soccer Turfs." Harvard Business School Multimedia/Video Supplement 124-707, April 2024.
- April 8, 2024
- Article
Loyalty Programs May Limit Competition, and They Could Be Pushing Prices up for Everyone
By: Alexandru Nichifor and Scott Duke Kominers
Keywords:
Customer Focus and Relationships;
Competitive Strategy;
Consumer Behavior;
Brands and Branding
Nichifor, Alexandru, and Scott Duke Kominers. "Loyalty Programs May Limit Competition, and They Could Be Pushing Prices up for Everyone." The Conversation (April 8, 2024).
- March–April 2024
- Article
How Fast Should Your Company Really Grow?
By: Gary P. Pisano
Growth—in revenues and profits—is the yardstick by which the competitive fitness and health of organizations is measured. Consistent profitable growth is thus a near universal goal for leaders—and an elusive one.
To achieve that goal, companies need a growth... View Details
To achieve that goal, companies need a growth... View Details
Keywords:
Growth and Development Strategy;
Growth Management;
Business Growth and Maturation;
Business Strategy;
Organizational Culture
Pisano, Gary P. "How Fast Should Your Company Really Grow?" Harvard Business Review 102, no. 2 (March–April 2024): 38–45.
- March 2024
- Case
Teamworks: Tackling a Forecasting Fumble (A)
By: N. Louis Shipley and Stacy Straaberg
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional...
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Keywords:
Acquisition;
Business Growth and Maturation;
Communication Strategy;
Decisions;
Forecasting and Prediction;
Business Cycles;
Technological Innovation;
Sports;
Growth and Development Strategy;
Resource Allocation;
Marketing;
Sales;
Business Strategy;
Expansion;
Sports Industry;
Technology Industry;
United States;
North Carolina
- March 2024
- Supplement
Teamworks: Tackling a Forecasting Fumble (B)
By: N. Louis Shipley, Stacy Straaberg and Tom Quinn
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional...
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Keywords:
Acquisition;
Business Growth and Maturation;
Communication Strategy;
Decisions;
Forecasting and Prediction;
Business Cycles;
Technological Innovation;
Sports;
Growth and Development Strategy;
Resource Allocation;
Marketing;
Sales;
Business Strategy;
Expansion;
Sports Industry;
Technology Industry;
United States;
North Carolina
- March 2024
- Case
Amperity: First-Party Data at a Crossroads
By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party...
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- March 2024
- Case
East Rock Capital: 'Talent is the Best Asset Class'
By: Boris Groysberg, Sarah L. Abbott and Izzy Yeoh
Adam Shapiro and Graham Duncan launched East Rock Capital, LLC in 2006 with a seed investment from Stuart Miller, executive chairman of Lennar Corporation. East Rock managed long-term assets for high-net-worth families, primarily working with external managers who had...
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Keywords:
Alternative Assets;
Hiring;
HNW Products And Services;
Recruiting;
Marketing Strategy;
Hedge Funds;
Wealth Management;
Asset Management;
Private Equity;
Financial Institutions;
Financial Services Industry;
United States
Groysberg, Boris, Sarah L. Abbott, and Izzy Yeoh. "East Rock Capital: 'Talent is the Best Asset Class'." Harvard Business School Case 424-017, March 2024.
- February 2024
- Case
Doing Business in Ho Chi Minh City, Vietnam
By: Karen G. Mills, Allison H. Mnookin, Leonard A. Schlesinger, Shu Lin, Julianne Bliss and Morgane Herculano
Le Thi Thu Thuy, Vice Chairwoman of Vingroup, the largest private conglomerate in Vietnam, and Global CEO of VinFast, Vingroup’s automotive subsidiary established in 2017, was contemplating VinFast’s future strategy. Domestically, the EV market in Vietnam was in its...
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- February 2024
- Case
Korea Venture Investment Corporation
By: Paul A. Gompers and Billy Chan
Paul Gompers, pgompers@hbs.edu; Billy Chan, bchan@hbs.edu; Andrew Mickle, amickle@hbs.edu
3/6/2024
Yes
venture capital, fund of funds, startup, startup ecosystem, south korea, han river zium, big basin capital, capstone partners
Entrepreneurship; business...
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Keywords:
Entrepreneurship;
Society;
Finance;
Investment;
Financial Services Industry;
Asia;
South Korea
- February 2024
- Case
AGENTS.inc: Pathways to Growth at an AI Startup
By: Frank Nagle, Manuel Hoffmann, Karoline Ströhlein and Susan Pinckney
The case describes the history of AGENTS.inc. Despite being a small startup, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early...
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Keywords:
Business Growth and Maturation;
Business Model;
Business Startups;
Small Business;
Transformation;
Customer Focus and Relationships;
Decisions;
Entrepreneurship;
Venture Capital;
Financial Strategy;
AI and Machine Learning;
Digital Platforms;
Technological Innovation;
Copyright;
Management;
Growth and Development;
Market Timing;
Ownership;
Risk and Uncertainty;
Competition;
Open Source Distribution;
Entrepreneurial Finance;
Computer Industry;
Europe;
Germany
Nagle, Frank, Manuel Hoffmann, Karoline Ströhlein, and Susan Pinckney. "AGENTS.inc: Pathways to Growth at an AI Startup." Harvard Business School Case 724-444, February 2024.
- February 2024
- Supplement
JTC: Stronger Together with Shared Ownership: What JTC Did and Its Impact
By: Ethan Bernstein
Nigel Le Quesne, CEO of Jersey-based financial services firm JTC, firmly believed that "shared ownership" was at the heart of his company’s successful track record. The firm had seen its revenues, profits, and number of clients and staff grow steadily throughout its...
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Bernstein, Ethan. "JTC: Stronger Together with Shared Ownership: What JTC Did and Its Impact." Harvard Business School Multimedia/Video Supplement 424-707, February 2024.
- February 2024
- Article
Archetypes of Product Launch by Insiders, Outsiders, and Visionaries
By: Shane Greenstein
What archetypes emerge from prominent episodes of product launches? This essay examines a set of episodes in information technology history that led to significant changes in industry leadership. It highlights that, in all of these instances, there is an example of a...
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Greenstein, Shane. "Archetypes of Product Launch by Insiders, Outsiders, and Visionaries." Special Issue on Knowledge Resources and Heterogeneity of Entrants within and across Industries. Industrial and Corporate Change 33, no. 1 (February 2024): 216–237.
- 2024
- Article
Beyond the 510(k): The Regulation of Novel Moderate-Risk Medical Devices, Intellectual Property Considerations, and Innovation Incentives in the FDA’s De Novo Pathway
By: Mateo Aboy, Cristina Crespo and Ariel Stern
Moderate-risk medical devices constitute 99% of those that have been regulated by the U.S. Food and Drug Administration (FDA) since it gained authority to regulate medical technology nearly five decades ago. This article presents an analysis of the interaction between...
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Keywords:
Governing Rules, Regulations, and Reforms;
Health Care and Treatment;
Technology Adoption;
Technological Innovation;
Safety;
Medical Devices and Supplies Industry;
United States
Aboy, Mateo, Cristina Crespo, and Ariel Stern. "Beyond the 510(k): The Regulation of Novel Moderate-Risk Medical Devices, Intellectual Property Considerations, and Innovation Incentives in the FDA’s De Novo Pathway." Art. 29. npj Digital Medicine 7 (2024).
- February 2024
- Case
Compass Pathways: Pioneering Psychedelic Treatment
By: Tiona Zuzul, Kisha Lashley and Gamze Yucaoglu
This case follows Compass Pathways, a pioneering company developing treatment for depression based on psilocybin, the compound found in ‘magic mushrooms.’ Psilocybin was a federally illegal substance in the U.S., and a “Schedule I” drug, defined as a drug “with no...
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Keywords:
Commercialization;
Corporate Strategy;
Competitive Strategy;
Product Launch;
Health Testing and Trials;
Research and Development;
Pharmaceutical Industry;
Europe;
United States;
United Kingdom
Zuzul, Tiona, Kisha Lashley, and Gamze Yucaoglu. "Compass Pathways: Pioneering Psychedelic Treatment." Harvard Business School Case 724-412, February 2024.
- February 2024
- Teaching Note
Compass Pathways: Pioneering Psychedelic Treatment
By: Tiona Zuzul
Teaching Note for HBS Case No. 724-412.
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- February 2024
- Case
FIGS: Scrubbing the Status Quo
By: Jeffrey F. Rayport and Nicole Tempest Keller
In October 2023, FIGS had revolutionized the medical scrubs industry with its fashionable and functional designs, but the venture was at a critical juncture. The digitally native vertical brand (DNVB) had gone public in a successful IPO in 2021 and reached $500 million...
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- Winter 2024
- Article
Is Pay Transparency Good?
By: Zoë B. Cullen
Countries around the world are enacting pay transparency policies to combat pay discrimination. Since 2000, 71 percent of OECD countries have done so. Most are enacting transparency horizontally, revealing pay between coworkers doing similar work within a firm. While...
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Keywords:
Policy;
Wages;
Knowledge Sharing;
Job Design and Levels;
Negotiation;
Performance Productivity;
Compensation and Benefits;
Motivation and Incentives
Cullen, Zoë B. "Is Pay Transparency Good?" Journal of Economic Perspectives 38, no. 1 (Winter 2024): 153–180.
- 2024
- Working Paper
Platform Information Provision and Consumer Search: A Field Experiment
By: Lu Fang, Yanyou Chen, Chiara Farronato, Zhe Yuan and Yitong Wang
Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing...
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Keywords:
Consumer Behavior;
E-commerce;
Decision Choices and Conditions;
Learning;
Internet and the Web
Fang, Lu, Yanyou Chen, Chiara Farronato, Zhe Yuan, and Yitong Wang. "Platform Information Provision and Consumer Search: A Field Experiment." NBER Working Paper Series, No. 32099, February 2024.
- February 2024
- Article
Pricing Power in Advertising Markets: Theory and Evidence
By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more...
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Gentzkow, Matthew, Jesse M. Shapiro, Frank Yang, and Ali Yurukoglu. "Pricing Power in Advertising Markets: Theory and Evidence." American Economic Review 114, no. 2 (February 2024): 500–533.