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Show Results For
-
All HBS Web
(6,579)
- People (14)
- News (1,028)
- Research (4,643)
- Events (29)
- Multimedia (16)
- Faculty Publications (3,038)
- May 1986
- Supplement
General Mills, Inc.: Yoplait Custard-Style Yogurt (B)
By: John A. Quelch
Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market.
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Keywords:
Food;
Product Launch;
Product Development;
Product Marketing;
Food and Beverage Industry;
United States
Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (B)." Harvard Business School Supplement 586-088, May 1986.
- Article
The Consumer Financial Protection Bureau: Financial Regulation for the Twenty-First Century
By: Leonard J. Kennedy, Patricia A. McCoy and Ethan S. Bernstein
After existing regulatory systems failed to prevent the recent financial crisis, Congress passed the Dodd-Frank Wall Street Reform and Consumer Protection Act, a sweeping reform designed to alleviate the crisis and prevent its recurrence. Out of this Act, the Consumer...
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Keywords:
Consumer Financial Protection Bureau;
Dodd-Frank;
CFPB;
Financial Crisis;
Reform;
New Agency;
Market-based Approach;
Evidence-based Analysis;
Innovative Technologies And Transparency Policies;
BEST Practices;
Government and Politics;
Government Administration;
Finance;
Financial History;
Law;
Markets;
Organizations;
Organizational Design;
Business and Government Relations;
Balance and Stability;
Strategy;
Financial Services Industry;
Banking Industry;
United States
Kennedy, Leonard J., Patricia A. McCoy, and Ethan S. Bernstein. "The Consumer Financial Protection Bureau: Financial Regulation for the Twenty-First Century." Cornell Law Review 97, no. 5 (July 2012): 1141–1176.
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (F)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption...
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Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (F)." Harvard Business School Exercise 596-044, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (D)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,...
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Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (D)." Harvard Business School Exercise 596-042, August 1995. (Revised January 1997.)
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest Over Colgate?
items like toothpaste, yogurt, and wine as well as laptops. More research is needed to understand how GPT might provide useful insight for market researchers working with unique or multifaceted products or...
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- 08 Jun 2012
- Working Paper Summaries
Location Choices Under Strategic Interactions
Keywords:
by Juan Alcacer
- September 1988 (Revised October 1992)
- Case
Suzuki Samurai
By: John A. Quelch
Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction.
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Keywords:
Product Positioning;
Marketing Strategy;
Market Entry and Exit;
Advertising Campaigns;
Advertising Industry;
Auto Industry;
Japan;
United States
Quelch, John A. "Suzuki Samurai." Harvard Business School Case 589-028, September 1988. (Revised October 1992.)
- September 2017
- Case
NBCUniversal Telemundo: Transforming Latino Television
By: Henry W. McGee, Carin-Isabel Knoop and Christine Snively
In August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language TV network Telemundo could succeed in a rapidly shifting media landscape. Over the past few years,...
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Keywords:
Television Industry;
Television Advertising;
Broadcasting;
Telecommunications;
Internet;
Television Entertainment;
Internet and the Web;
Advertising;
Digital Platforms;
Digital Marketing;
Telecommunications Industry;
Media and Broadcasting Industry;
Miami
McGee, Henry W., Carin-Isabel Knoop, and Christine Snively. "NBCUniversal Telemundo: Transforming Latino Television." Harvard Business School Case 318-018, September 2017.
- June 2002
- Case
Vans: Skating on Air
By: Youngme E. Moon and David Kiron
Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines...
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Keywords:
Brands and Branding;
Product Launch;
Demand and Consumers;
Product Development;
Value Creation;
Apparel and Accessories Industry;
Retail Industry;
California
Moon, Youngme E., and David Kiron. "Vans: Skating on Air." Harvard Business School Case 502-077, June 2002.
- 24 Aug 2015
- Working Paper Summaries
Multi-Product Duopoly with Cross-Product Cost Interdependencies
- August 2008 (Revised June 2012)
- Case
Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy
By: Luis M. Viceira and Helen Tung
In early July of 2008, William (Bill) Jacques, Chief Investment Officer at Martingale Asset Management, a quantitative value-oriented investment manager in Boston, Massachusetts, was busy preparing for an upcoming meeting with the group that made new product decisions...
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Keywords:
Volatility;
Asset Management;
Stocks;
Financial Strategy;
Investment Funds;
Product Development
Viceira, Luis M., and Helen Tung. "Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy." Harvard Business School Case 209-047, August 2008. (Revised June 2012.)
- January 2022
- Case
Fueling a Cleaner Future: ACWA Power and Green Hydrogen
By: Dennis Yao and Alpana Thapar
In January 2020, Paddy Padmanathan, president and CEO of ACWA Power, was reflecting on the company’s sixteen-year record of success and thinking about its future growth plans. Founded in 2004, ACWA Power was a Saudi Arabian developer, owner, and operator of power and...
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Keywords:
Green Hydrogen;
Energy;
Climate Change;
Supply Chain;
Business Model;
Growth and Development Strategy;
Green Technology;
Projects;
Alliances;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Energy Industry;
Saudi Arabia;
Middle East;
North Africa
Yao, Dennis, and Alpana Thapar. "Fueling a Cleaner Future: ACWA Power and Green Hydrogen." Harvard Business School Case 722-381, January 2022.
- 2018
- Chapter
The United States in Contemporary Perspectives: Evolving Forms, Strategy, and Performance
By: David J. Collis, Bharat Anand and J. Yo-Jud Cheng
BOOK ABSTRACT: In spite of surging interest in the business group organization among business scholars, economists, and historians in recent years, academic research on business groups has, to date, remained within the boundary of emerging markets. The major aim of...
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Collis, David J., Bharat Anand, and J. Yo-Jud Cheng. "The United States in Contemporary Perspectives: Evolving Forms, Strategy, and Performance." Chap. 15 in Business Groups in the West: Origins, Evolution, and Resilience, edited by Asli M. Colpan and Takashi Hikino. New York: Oxford University Press, 2018.
- September 2019 (Revised June 2021)
- Case
Dove and Real Beauty: Building a Brand with Purpose
By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls...
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Keywords:
Stereotype;
Body Image;
Female;
Self-Esteem;
Brands and Branding;
Mission and Purpose;
Advertising Campaigns;
Gender;
Resource Allocation
Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
Chester A. Huber
Chet Huber is a Senior Lecturer, having joined the General Management unit in July, 2011. He teaches Building and Sustaining a Successful Enterprise in the second year elective curriculum.
Prior to joining the Harvard Business School, Chet spent 37 years at... View Details
- Article
Recent Advances in the Empirics of Organizational Economics
By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
We present a survey of recent contributions in empirical organizational economics, focusing on management practices and decentralization. Productivity dispersion between firms and countries has motivated the improved measurement of firm organization across industries...
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Keywords:
Economics;
Management Practices and Processes;
Performance Productivity;
Geographic Location;
Motivation and Incentives;
Factories, Labs, and Plants;
Competition;
Human Capital;
Markets;
Governing Rules, Regulations, and Reforms;
Multinational Firms and Management;
India;
Brazil;
United States
Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Recent Advances in the Empirics of Organizational Economics." Annual Review of Economics 2 (2010): 105–137.
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (E)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,...
View Details
Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (E)." Harvard Business School Exercise 596-043, August 1995. (Revised January 1997.)
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
from trailers to produce clips and test it in an online experiment and in a field experiment. The results provide evidence that the production of short clips using the proposed methodology can be an effective tool to View Details
Keywords:
Dina Gerdeman
- January 1998 (Revised April 1998)
- Case
Lincoln Electric: Venturing Abroad
By: Christopher A. Bartlett and Jamie O'Connell
Lincoln Electric, a 100-year-old manufacturer of welding equipment and consumables based in Cleveland, Ohio, motivates its U.S. employees through a culture of cooperation between management and labor and an unusual compensation system based on piecework and a large...
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Keywords:
Acquisition;
Restructuring;
Transformation;
Construction;
Compensation and Benefits;
Management;
Market Entry and Exit;
Labor and Management Relations;
Competitive Advantage;
Expansion;
Manufacturing Industry;
Ohio
Bartlett, Christopher A., and Jamie O'Connell. "Lincoln Electric: Venturing Abroad." Harvard Business School Case 398-095, January 1998. (Revised April 1998.)
- Research Summary
Management Control Systems in Multiunit Companies
By: Tatiana Sandino
Professor Sandino conducts research on early-stage multiunit companies that introduce management control systems to help maintain operations, as well as company culture, as they grow, but also to enable adaptation to the different markets that they serve. Building... View Details