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Show Results For
-
All HBS Web
(6,577)
- People (14)
- News (1,022)
- Research (4,639)
- Events (29)
- Multimedia (16)
- Faculty Publications (3,036)
- 28 Jan 2010
- Working Paper Summaries
Does Product Market Competition Lead Firms To Decentralize?
- October 2016
- Supplement
24 Hour Fitness (B): Ownership Changes, 2005–2016
By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become...
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Keywords:
Advertising;
Advertising Campaigns;
Buildings and Facilities;
Acquisition;
Business Growth and Maturation;
Business Model;
Business Organization;
For-Profit Firms;
Customers;
Customer Focus and Relationships;
Customer Satisfaction;
Age;
Training;
Private Equity;
Financing and Loans;
Price;
Profit;
Revenue;
Geographic Location;
Geographic Scope;
Health;
Nutrition;
Business History;
Human Resources;
Employees;
Employee Relationship Management;
Recruitment;
Selection and Staffing;
Journals and Magazines;
Human Capital;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Management Teams;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
Social Marketing;
Demand and Consumers;
Market Entry and Exit;
Media;
Organizational Design;
Private Ownership;
Problems and Challenges;
Groups and Teams;
Sales;
Salesforce Management;
Situation or Environment;
Welfare or Wellbeing;
Sports;
Strategy;
Business Strategy;
Competition;
Competitive Strategy;
Competitive Advantage;
Corporate Strategy;
Expansion;
Segmentation;
Information Technology;
Internet;
Mobile Technology;
Online Technology;
Software;
Web Sites;
Value;
Valuation;
Health Industry;
Media and Broadcasting Industry;
United States;
California;
San Francisco
Wells, John R., and Gabriel Ellsworth. "24 Hour Fitness (B): Ownership Changes, 2005–2016." Harvard Business School Supplement 717-423, October 2016.
- 12 Jan 2004
- Research & Ideas
Does Your HQ Operation Fit With Corporate Strategy?
sizes because companies are not required to report that level of detail. As a result, a survey is the only way to collect the data. Corporate headquarters need to be carefully designed to fit with the strategy. We were really trying to do...
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Keywords:
by Martha Lagace
- Article
Shareholder Value Maximization and Product Market Competition
By: Julio J. Rotemberg and David S. Scharfstein
Rotemberg, Julio J., and David S. Scharfstein. "Shareholder Value Maximization and Product Market Competition." Review of Financial Studies 3, no. 3 (1990): 367–392.
- 2014
- Article
Rainmakers: Why Bad Weather Means Good Productivity
By: Jooa Julia Lee, Francesca Gino and Bradley R. Staats
People believe that weather conditions influence their everyday work life, but to date, little is known about how weather affects individual productivity. Contrary to conventional wisdom, we predict and find that bad weather increases individual productivity and that...
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Keywords:
Productivity;
Opportunity Cost;
Distractions;
Weather;
Performance Productivity;
Cognition and Thinking
Lee, Jooa Julia, Francesca Gino, and Bradley R. Staats. "Rainmakers: Why Bad Weather Means Good Productivity." Journal of Applied Psychology 99, no. 3 (May 2014): 504–513.
- January 2018 (Revised May 2019)
- Case
Adeo Health Science: Turning a Product into a Brand
By: Elizabeth A. Keenan and Jill Avery
For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that...
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Keywords:
Startup;
Health Care;
Consumer;
Consumer Products;
Branding;
Distribution;
Retailing;
Go To Market Strategy;
Marketing;
Marketing Channels;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Entrepreneurship;
Health Care and Treatment;
Consumer Products Industry;
Consumer Products Industry;
United States;
North America
Keenan, Elizabeth A., and Jill Avery. "Adeo Health Science: Turning a Product into a Brand." Harvard Business School Case 518-065, January 2018. (Revised May 2019.)
- October 2012
- Article
Target the Right Market
By: Jill Avery and Thomas Steenburgh
SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its...
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Keywords:
Marketing;
Market Segmentation;
Customer Defection;
Customer Lifetime Value;
Customer Relationship Management;
CRM;
Market Segmentation And Target Market Selection;
Marketing Strategy;
Product Marketing;
Customer Focus and Relationships;
Customer Value and Value Chain;
Technology Industry;
United States
Avery, Jill, and Thomas Steenburgh. "Target the Right Market." Harvard Business Review 90, no. 10 (October 2012): 119–123.
- 25 Apr 2000
- Research & Ideas
Adjusting the Fit for Government
productivity revolution due to the loss of skills in society. "The other key underpinning is education," he continued. "In South Africa in particular, the legacy of apartheid was extremely destructive, and human capital...
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Keywords:
by Martha Lagace
- April 2010 (Revised November 2011)
- Teaching Note
Soren Chemical: Why is the New Swimming Pool Product Sinking (Brief Case)
By: V. Kasturi Rangan and Sunru Yong
Teaching Note for 4190
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- May 2015 (Revised May 2017)
- Case
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion...
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Keywords:
New Product Management;
Consumer Segmentation;
Global Marketing;
Corporate Social Responsibility;
Healthcare;
Sustainability;
Health Care and Treatment;
Environmental Sustainability;
Marketing;
Segmentation;
Product Development;
Product Launch;
Corporate Social Responsibility and Impact;
Product Positioning;
Consumer Products Industry;
Brazil;
United States
Quelch, John A., and Margaret L. Rodriguez. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Case 515-050, May 2015. (Revised May 2017.)
- February 2005 (Revised March 2005)
- Teaching Note
Product Team Cialis: Getting Ready to Market (TN)
By: Elie Ofek
Teaching Note to (9-505-038).
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- summer 1988
- Article
Simultaneous Signaling to the Capital and Product Markets
By: David S. Scharfstein, Robert Gertner and Robert Gibbons
Scharfstein, David S., Robert Gertner, and Robert Gibbons. "Simultaneous Signaling to the Capital and Product Markets." RAND Journal of Economics 19, no. 2 (summer 1988): 173–190.
- April 1997
- Article
New Product Development Structures and Time to Market
By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan
Keywords:
Product Development
Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan. "New Product Development Structures and Time to Market." Management Science 43, no. 4 (April 1997): 452–464.
- July–August 2015
- Article
Engineering Reverse Innovations: Principles for Creating Successful Products for Emerging Markets
By: Amos Winter and Vijay Govindarajan
Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income countries and then adapted into disruptive offerings for developed economies. But only a handful of companies have managed to do...
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Winter, Amos, and Vijay Govindarajan. "Engineering Reverse Innovations: Principles for Creating Successful Products for Emerging Markets." Harvard Business Review 93, nos. 7/8 (July–August 2015): 80–89.
- March 8, 2008
- Comment
Marketing Your Way Through a Recession
By: John A. Quelch
The signs of an imminent recession are all around us. The spillover from the subprime mortgage crisis is weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy.
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Keywords:
Marketing;
Recession;
Products And Sales;
Core Values;
Fluctuation;
Volatility;
Economic Growth;
Economic Slowdown and Stagnation;
Growth and Development;
Marketing Strategy;
Product Marketing;
Risk and Uncertainty;
Salesforce Management;
Asia;
Europe;
Latin America;
North and Central America
Quelch, John A. "Marketing Your Way Through a Recession." Harvard Business School Working Knowledge (March 8, 2008).
- 2014
- Other Teaching and Training Material
Marketing Reading: Segmentation and Targeting
By: Sunil Gupta
This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then...
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Keywords:
Behavioral Segmentation;
Conjoint Analysis;
Demographic Segmentation;
Geographic Segmentation;
Market Opportunities;
Market Segmentation;
Marketing;
Marketing Strategy;
Psychographic Segmentation;
Unethical Marketing Practices;
United States
Gupta, Sunil. "Marketing Reading: Segmentation and Targeting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8219, 2014.
- May 2010
- Article
Does Product Market Competition Lead Firms to Decentralize?
By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
There is a widespread sense that over the last two decades firms have been decentralizing decisions to employees further down the managerial hierarchy. Economists have developed a range of theories to account for delegation, but there is less empirical evidence,...
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Keywords:
Product;
Markets;
Competition;
Business Ventures;
Geographic Location;
Employees;
Research;
Programs;
Decisions
Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Does Product Market Competition Lead Firms to Decentralize?" American Economic Review: Papers and Proceedings 100, no. 2 (May 2010): 434–438.
- 01 Sep 2018
- News
Case Study: A Good Fit
gym, for example—and sustaining it over time, says Sean Eldridge (MBA 2009). He and his cofounders at Gain Life, an early-stage startup based at the Harvard Launch Lab, have an app for that. By combining behavioral science and marketing...
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Keywords:
Jen McFarland Flint
- January 2017 (Revised October 2023)
- Case
Classtivity: Payal's Pirouette
By: Jeffrey J. Bussgang and Olivia Hull
A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among...
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Keywords:
Product Pivot;
Boutique Fitness;
Fitness Industry;
Market Sizing;
Consumer Technology;
Bundling;
Subscription Model;
Two-sided Marketplace;
ClassPass;
Entrepreneurship;
Venture Capital;
Business Startups;
Transition;
Customer Focus and Relationships;
Technological Innovation;
Organizational Change and Adaptation;
Customer Value and Value Chain;
Marketing Strategy;
Failure;
Business Strategy;
Technology Industry;
Health Industry;
New York (city, NY)
Bussgang, Jeffrey J., and Olivia Hull. "Classtivity: Payal's Pirouette." Harvard Business School Case 817-002, January 2017. (Revised October 2023.)