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Show Results For
-
All HBS Web
(6,154)
- People (9)
- News (903)
- Research (4,502)
- Events (28)
- Multimedia (19)
- Faculty Publications (3,000)
- 01 Sep 2020
- Cold Call Podcast
How to Launch a New Biosciences Product: Start Small or Dive in?
Ananth Raman
Ananth Raman is a professor in the Technology and Operations Management area where he has taught courses on various aspects of Operational Excellence -- supply chain management, technology and operations management, and service operations -- to MBA... View Details
- November 2013 (Revised November 2014)
- Case
Freemium Pricing at Dropbox
By: Thales Teixeira and Elizabeth Anne Watkins
Online storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid,...
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Teixeira, Thales, and Elizabeth Anne Watkins. "Freemium Pricing at Dropbox." Harvard Business School Case 514-053, November 2013. (Revised November 2014.)
- November 1984 (Revised May 1989)
- Case
Wright Line, Inc. (A)
The Wright Line division of Barry Wright sells accessories used to store, protect, and provide access to computer media such as cards, tapes, and diskettes. With the explosive growth in the business computer market and the pronounced trend toward decentralized use, the...
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Corey, E. Raymond. "Wright Line, Inc. (A)." Harvard Business School Case 585-135, November 1984. (Revised May 1989.)
- June 1985
- Case
Henkel Group: Umbrella Branding and Globalization Decisions
By: Robert J. Dolan
Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization.
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Keywords:
Brands and Branding;
Marketing Strategy;
Globalization;
Expansion;
Consumer Products Industry
Dolan, Robert J. "Henkel Group: Umbrella Branding and Globalization Decisions." Harvard Business School Case 585-185, June 1985.
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
solutions for myriad tasks that previously were performed in traditional, non-tech ways. In this way, they have improved the productivity of many traditional industries (just look at all the industries that use PCs today) and created...
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- November 1991
- Case
Magic Johnson: Endorsements ""After""...?
On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both...
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Keywords:
Marketing Strategy;
Value;
Sports;
Advertising;
Alliances;
Problems and Challenges;
Decision Choices and Conditions;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry
Greyser, Stephen A. Magic Johnson: Endorsements ""After""...? Harvard Business School Case 592-057, November 1991.
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
startup figuring out how to market a 3-D printer. “You should approach a product launch as an organizational process, and start with the buyers, not the product” Although 3-D printers have been around since...
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- January 2023 (Revised January 2024)
- Case
Digital Transformation at Tata Steel
By: Krishna Palepu, Das Narayandas, Radhika Kak and Rachna Tahilyani
T.V. Narendran, CEO of Tata Steel, India’s oldest steel manufacturing firm, had taken concrete business and cultural transformation steps to future-ready the firm since taking over in 2013. He had deleveraged and instilled financial discipline, acquired new businesses,...
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Keywords:
Digital Transformation;
Digital Strategy;
Change Management;
Growth and Development Strategy;
E-commerce;
Steel Industry;
Asia;
India
Palepu, Krishna, Das Narayandas, Radhika Kak, and Rachna Tahilyani. "Digital Transformation at Tata Steel." Harvard Business School Case 323-053, January 2023. (Revised January 2024.)
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
writing." Levitt deployed that power again and again in his books and numerous HBR articles, including "The Globalization of Markets." In it, he described "a new commercial reality—the emergence of global markets for...
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- 23 Jan 2008
- First Look
First Look: January 23, 2008
employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was...
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Keywords:
Martha Lagace
- 31 May 2007
- Working Paper Summaries
Extremeness Seeking: When and Why Consumers Prefer the Extremes
Keywords:
by John T. Gourville & Dilip Soman
- July 2004 (Revised July 2004)
- Case
Man Group plc
By: Andre F. Perold and Herve Duteil
In 2004, Man Group was the world's largest packager and distributor of investment vehicles tied to hedge funds. The firm had an equity market capitalization of $10 billion and funds under management of $38 billion. Man's offerings spanned a wide range of risk/reward...
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Keywords:
Capital Markets;
Investment;
Investment Return;
Investment Funds;
Global Strategy;
Distribution;
Product Development;
Financial Services Industry
Perold, Andre F., and Herve Duteil. "Man Group plc." Harvard Business School Case 205-007, July 2004. (Revised July 2004.)
- April 2020
- Supplement
Oaktree: Pierre Foods Investment
By: Victoria Ivashina and Terrence Shu
This case is a setting to discuss “loan to own” investment strategy that is often pursued by distressed investors. The aftermath of the 2007 financial crisis left many companies with poor liquidity and limited ability to obtain credit. One of these companies was Pierre...
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- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
ablokhin Free shipping is an increasingly important tool in the online retailer's marketing arsenal, but few sellers understand the intricacies of the strategy and are leaving significant profits on the table, new research suggests....
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- February 1994 (Revised May 1995)
- Case
Eastman Kodak Co.: Funtime Film
By: Robert J. Dolan
Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals.
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Keywords:
Product Positioning;
Competition;
Price;
Product Launch;
Brands and Branding;
Consumer Products Industry
Dolan, Robert J. "Eastman Kodak Co.: Funtime Film." Harvard Business School Case 594-111, February 1994. (Revised May 1995.)
- January 2019 (Revised October 2020)
- Technical Note
Brand Storytelling
By: Jill Avery
Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important...
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Keywords:
Brand Communication;
Brand Management;
Brand Storytelling;
Marketing;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Advertising;
Consumer Behavior;
Consumer Products Industry
Avery, Jill. "Brand Storytelling." Harvard Business School Technical Note 519-049, January 2019. (Revised October 2020.)
- 22 Mar 2011
- First Look
First Look: March 22
Rebaudioside A (Reb A), a natural and calorie-free product that a young company named PureCircie manufactured from the Stevia plant, could be used in beverages, foods, and as a table top sweetener in the U.S.—the largest View Details
Keywords:
Sean Silverthorne
- 2017
- Chapter
The Swedish Competitiveness Scorecard 2017
By: Christian H.M. Ketels
The Swedish Competitiveness Scorecard assesses Sweden's current competitiveness across a broad range of indicators, applying an impact logic from competitiveness fundamentals to productivity and prosperity outcomes. On these indicators Sweden is compared to a peer...
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Ketels, Christian H.M. "The Swedish Competitiveness Scorecard 2017." Chap. 2 in Swedish Economic Forum Report 2017: Svensk konkurrenskraft, edited by Johan Eklund and Per Thulin, 18–46. Sweden: Swedish Entrepreneurship Forum, 2017, Swedish ed.