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All HBS Web
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- Faculty Publications (2,462)
- September 1991
- Case
General Foods Corp.: Product Management--1991
Greyser, Stephen A. "General Foods Corp.: Product Management--1991." Harvard Business School Case 592-042, September 1991.
- September 1991 (Revised August 1996)
- Case
Procter & Gamble Co., The: Lenor Refill Package
By: John A. Quelch
The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package.
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Keywords:
Multinational Firms and Management;
Environmental Sustainability;
Product Launch;
Brands and Branding;
Consumer Products Industry;
Germany;
United States
Quelch, John A., Minette E. Drumwright, and Julie Yao. "Procter & Gamble Co., The: Lenor Refill Package." Harvard Business School Case 592-016, September 1991. (Revised August 1996.)
- August 1991
- Background Note
Industrial Market Research: Beta Test Site Management
By: Robert J. Dolan
Describes the role of BETA tests in the new product development process and presents guidelines for effective test program development.
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Dolan, Robert J. "Industrial Market Research: Beta Test Site Management." Harvard Business School Background Note 592-010, August 1991.
- August 1991
- Background Note
Managing the New Product Development Process
By: Robert J. Dolan
Describes how the new product development program is most efficiently managed.
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Dolan, Robert J. "Managing the New Product Development Process." Harvard Business School Background Note 592-011, August 1991.
- August 1991 (Revised March 1993)
- Case
Champion International Corp.: Timber, Trade, and the Northern Spotted Owl
Champion's forest products division owns timberlands, sawmills, and plywood mills in the Pacific Northwest. The listing of the northern spotted owl as an endangered species, and restrictions on exports of logs from state-owned lands, have disrupted the stumpage, log...
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Keywords:
Science-Based Business;
Natural Environment;
Product Marketing;
Governing Rules, Regulations, and Reforms;
Government and Politics;
Environmental Sustainability;
Corporate Strategy;
Trade;
Decisions;
Management Teams;
Forest Products Industry;
North and Central America
Reinhardt, Forest L. "Champion International Corp.: Timber, Trade, and the Northern Spotted Owl." Harvard Business School Case 792-017, August 1991. (Revised March 1993.)
- August 1991 (Revised September 1994)
- Background Note
What Is Industrial Marketing?
Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects.
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Keywords:
Customer Relationship Management;
Innovation Strategy;
Growth and Development Strategy;
Marketing Channels;
Marketing Strategy;
Marketplace Matching;
Organizational Change and Adaptation;
Core Relationships;
Industrial Products Industry;
Industrial Products Industry
Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)
- July 1991 (Revised August 1991)
- Case
Philip Morris Companies, Inc. (B)
Looks at the company's plans for a new debt offering under the Rule 415 shelf underwriting provision--in this instance from the vantage point of the lead investment banker for the deal. The decision-maker must assess the risks of the issuer, the tone of the market, the...
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Keywords:
Risk Management;
Stocks;
Initial Public Offering;
Consumer Products Industry;
United States
Hayes, Samuel L., III. "Philip Morris Companies, Inc. (B)." Harvard Business School Case 292-006, July 1991. (Revised August 1991.)
- July 1991 (Revised August 1991)
- Supplement
Philip Morris Companies, Inc. (C)
Supplements the (B) case.
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Keywords:
Risk Management;
Stocks;
Initial Public Offering;
Consumer Products Industry;
United States
Hayes, Samuel L., III. "Philip Morris Companies, Inc. (C)." Harvard Business School Supplement 292-007, July 1991. (Revised August 1991.)
- June 1991 (Revised April 1993)
- Case
General Electric: Jack Welch's Second Wave (A)
By the mid 1980's Jack Welch had completely transformed General Electric with more than 300 divestitures and acquisitions since the beginning of the decade. Welch insisted that his business units be number one or number two in their markets, and have the strength of...
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Keywords:
Business Conglomerates;
Transformation;
Employee Relationship Management;
Planning;
Corporate Strategy
Bartlett, Christopher A. "General Electric: Jack Welch's Second Wave (A)." Harvard Business School Case 391-248, June 1991. (Revised April 1993.)
- June 1991 (Revised June 1993)
- Case
Becton Dickinson (B): Global Management
By: Michael Beer
The president of Becton Dickinson (BD) and his top management team struggle with issues of: 1) how to manage the top of the organization, focusing on leadership style, the committee structure, and the role of sector presidents, and 2) how to manage a multinational...
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Keywords:
Globalized Firms and Management;
Multinational Firms and Management;
Human Resources;
Leadership Style;
Management Teams;
Corporate Strategy;
Health Industry
Beer, Michael. "Becton Dickinson (B): Global Management." Harvard Business School Case 491-152, June 1991. (Revised June 1993.)
- spring 1991
- Article
Breaking the Cycle of Failure in Services
By: Leonard A. Schlesinger and James Heskett
Most managers recognize that good service is a direct result of having effective, productive people in customer contact positions. However, most service companies perpetuate a cycle of failure by tolerating high turnover and expecting employee dissatisfaction. This...
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Keywords:
Goals and Objectives;
Service Delivery;
Success;
Failure;
Management Skills;
Service Industry
Schlesinger, Leonard A., and James Heskett. "Breaking the Cycle of Failure in Services." MIT Sloan Management Review 32, no. 3 (spring 1991): 17–28.
- April 1991 (Revised July 1992)
- Case
Koito Manufacturing Ltd.
By: W. Carl Kester and Robert W. Lightfoot
Having acquired a 26% stake in Koito Manufacturing, a Japanese automotive parts supplier in the Toyota Group, T. Boone Pickens seeks a seat on Koito's board of directors. Koito's management resists, claiming Pickens is an unhelpful greenmailer, not a true long-term...
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Keywords:
Acquisition;
Debates;
Corporate Governance;
Production;
Supply Chain;
Performance Efficiency;
Welfare;
Auto Industry;
Japan;
United States
Kester, W. Carl, and Robert W. Lightfoot. "Koito Manufacturing Ltd." Harvard Business School Case 291-027, April 1991. (Revised July 1992.)
- April 1991 (Revised July 1991)
- Case
RJR Nabisco Board: Guardians of the Gate? (A)
By: Jay W. Lorsch
Charles Hugel, the chairman of RJR Nabisco, receives a call from RJR Nabisco's CEO, Ross Johnson; Johnson plans to present an LBO plan to the board of directors at the board meeting the following week. The case details Hugel's actions as chairman, and describes the...
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Keywords:
Leveraged Buyouts;
Situation or Environment;
Bids and Bidding;
Decision Making;
Managerial Roles;
Governing and Advisory Boards;
Management Teams;
Consumer Products Industry;
Consumer Products Industry
Lorsch, Jay W. "RJR Nabisco Board: Guardians of the Gate? (A)." Harvard Business School Case 491-120, April 1991. (Revised July 1991.)
- April 1991 (Revised July 1991)
- Supplement
RJR Nabisco Board: Guardians of the Gate? (B)
By: Jay W. Lorsch
The special committee of the RJR Nabisco board has extended the bidding deadline for the company by 10 days. The case explains the process by which Kohlberg Kravis Roberts and the management group bid against one another for ownership of RJR Nabisco. The board of...
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Keywords:
Leveraged Buyouts;
Situation or Environment;
Bids and Bidding;
Decision Making;
Managerial Roles;
Governing and Advisory Boards;
Management Teams;
Consumer Products Industry;
Consumer Products Industry
Lorsch, Jay W. "RJR Nabisco Board: Guardians of the Gate? (B)." Harvard Business School Supplement 491-121, April 1991. (Revised July 1991.)
- March 1991 (Revised April 1995)
- Case
IBP and the U.S. Meat Industry
By: David J. Collis and Nancy Donohue
IBP, the largest U.S. beef and pork processor, is facing deteriorating earnings and undertakes a fundamental strategic review in 1990. Having grown from its founding in 1961 to its current position as a low cost, innovative producer of boxed beef, and more recently...
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Keywords:
Business or Company Management;
Product;
Competition;
Business Earnings;
Geography;
Vertical Integration;
Corporate Strategy;
Food and Beverage Industry;
United States
Collis, David J., and Nancy Donohue. "IBP and the U.S. Meat Industry." Harvard Business School Case 391-006, March 1991. (Revised April 1995.)
- March 1991
- Article
Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: Raytheon's New Product Center, 1969-89
By: R. M. Kanter, J. North, L. Richardson, C. Ingols and J. Zolner
Keywords:
Business Ventures;
Business or Company Management;
Entrepreneurship;
Manufacturing Industry
Kanter, R. M., J. North, L. Richardson, C. Ingols, and J. Zolner. "Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: Raytheon's New Product Center, 1969-89." Journal of Business Venturing 6 (March 1991): 145–163.
- 1991
- Book
Product Development Performance: Strategy, Organization, and Management in the World Auto Industry
By: K. B. Clark and T. Fujimoto
Clark, K. B., and T. Fujimoto. Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. Boston: Harvard Business School Press, 1991.
- February 1991 (Revised February 1992)
- Case
Appex Corp.
By: Nitin Nohria
1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through...
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Keywords:
Information Technology;
Organizational Change and Adaptation;
Organizational Design;
Management Analysis, Tools, and Techniques;
Organizational Culture;
Mobile and Wireless Technology;
Performance Productivity;
Problems and Challenges;
Management Practices and Processes;
Business Divisions;
Information Management;
Information Technology Industry;
Telecommunications Industry;
United States
Nohria, Nitin. "Appex Corp." Harvard Business School Case 491-082, February 1991. (Revised February 1992.)
- February 1991
- Background Note
Managing Marginal New Products
By: Rajiv Lal
Keywords:
Product Launch
Lal, Rajiv. "Managing Marginal New Products." Harvard Business School Background Note 591-088, February 1991.
- November 1990 (Revised November 1991)
- Case
Time Inc. and New Magazine Development
By: David J. Collis and Nancy Donohue
Looks at the magazine development at Time Inc. in light of the growing dominance of the video group and the modern management of the 1980s. Highlights the firm's magazine development during 1989.
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Collis, David J., and Nancy Donohue. "Time Inc. and New Magazine Development." Harvard Business School Case 391-110, November 1990. (Revised November 1991.)