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All HBS Web
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- News (414)
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- Faculty Publications (182)
Show Results For
-
All HBS Web
(1,435)
- People (5)
- News (414)
- Research (792)
- Events (1)
- Multimedia (1)
- Faculty Publications (182)
Customer Supercharging in Experience-Centric Channels
We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging”... View Details
- February 2015 (Revised March 2022)
- Case
Quincy Apparel (A)
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Getting Smarter About Smart Buildings
We’re seeing renewed energy around smart buildings as organizations, their landlords, and developers consider what it will take to facilitate the return of more employees to physical workspaces post-pandemic. In particular, they are thinking about how... View Details
- 17 Jan 2017
- Research & Ideas
Can China Maintain Its Economic Power?
- Research Summary
Overview
- October 2014 (Revised June 2021)
- Teaching Note
Making Room for the Baby Boom: Senior Living
- July 2004 (Revised July 2004)
- Case
Man Group plc
Digital Dark Matter and the Economics of Apache
- February 2010 (Revised March 2016)
- Background Note
Marketing Analysis Toolkit: Break-even Analysis
- November 2022
- Case
Ajax Health: A New Model for Medical Technology Innovation
- 11 Mar 2022
- News
Remote Work Has Opened the Door to a New Approach to Hiring
- August 2001 (Revised March 2008)
- Case
Helios Health (A)
- July 2007 (Revised March 2009)
- Case
Berkshire Partners: Purchase of Rival Company (A)
Canary Categories—Journal of Marketing Research
Typically, past spending in a category is a positive indicator of future purchasing. In this we show that there exist categories (which we name "canary categories") in which the reverse is true -
When customers purchase...
View Details
- 05 Jul 2006
- Working Paper Summaries
The Power of Stars: Do Stars Drive Success in Creative Industries?
- May 2007 (Revised January 2009)
- Case
Stryker Corporation: In-sourcing PCBs
- 11 Jun 2012
- Research & Ideas
When Business Competition Harms Society
- 10 May 2015
- Blog Post
Brand Strategist Turns Entrepreneur
- June 2010 (Revised September 2013)
- Case