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All HBS Web
(2,933)
- Faculty Publications (622)
- July 1998
- Article
Price Promotions and Trade Deals with Multiproduct Retailers
By: R. Lal and Miguel Villas-Boas
Lal, R., and Miguel Villas-Boas. "Price Promotions and Trade Deals with Multiproduct Retailers." Management Science 44, no. 7 (July 1998).
- May 1998
- Article
Assessing Long-Term Promotional Influences on Market Structure
By: Carl Mela, Sunil Gupta and Kamel Jedidi
Mela, Carl, Sunil Gupta, and Kamel Jedidi. "Assessing Long-Term Promotional Influences on Market Structure." Lead Article. International Journal of Research in Marketing 15, no. 2 (May 1998): 89–108. (Winner of International Journal of Research in Marketing. Best Paper Award.)
- January 1998 (Revised January 2001)
- Case
Sealed Air Corporation: Globalization and Corporate Culture (A)
By: Lynn S. Paine and Karen Wruck
Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the...
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Keywords:
Organizational Culture;
Business or Company Management;
Growth and Development Strategy;
Expansion;
Cross-Cultural and Cross-Border Issues;
Policy;
Leadership;
United States;
Europe;
Asia
Paine, Lynn S., and Karen Wruck. "Sealed Air Corporation: Globalization and Corporate Culture (A)." Harvard Business School Case 398-096, January 1998. (Revised January 2001.)
- January 1998 (Revised April 1998)
- Case
Sealed Air Corporation: Globalization and Corporate Culture (B)
By: Lynn S. Paine and Karen Wruck
Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the...
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Keywords:
Organizational Culture;
Business or Company Management;
Growth and Development Strategy;
Expansion;
Cross-Cultural and Cross-Border Issues;
Policy;
Leadership;
United States;
Europe;
Asia
Paine, Lynn S., and Karen Wruck. "Sealed Air Corporation: Globalization and Corporate Culture (B)." Harvard Business School Case 398-097, January 1998. (Revised April 1998.)
- January 1998 (Revised September 2001)
- Background Note
A Note on Angel Financing
By: Paul A. Gompers
Discusses the economics of the private equity market and recent efforts by the U.S. Small Business Administration to promote greater angel financing.
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Keywords:
Financial Markets;
Government and Politics;
Financing and Loans;
Financial Services Industry;
United States
Gompers, Paul A. "A Note on Angel Financing." Harvard Business School Background Note 298-083, January 1998. (Revised September 2001.)
- 1998
- Book
Global Climate Change: A Senior Level Dialogue at the Intersection of Economics, Strategy, Technology, Science, Politics and International Negotiation
Based on the 1997 conference organized by the Kellog Environmental Research Center and sponsored by the Kellogg Graduate School of Management, Northwestern University, Global Climate Change presents the views of key players in the debate over global climate change...
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Hoffman, Andrew J., ed. Global Climate Change: A Senior Level Dialogue at the Intersection of Economics, Strategy, Technology, Science, Politics and International Negotiation. San Francisco, CA: New Lexington Press, 1998.
- Fall 1997
- Article
Little Machines in Their Gardens: A History of School Gardens in America, 1891 to 1920
By: Brian Trelstad
“Little Machines in their Gardens: A History of School Gardens in America, 1891 to 1920” explores the rise and decline of the school garden movement in the United States. The paper first documents the early history of the gardens and establishes them as a national...
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Trelstad, Brian. "Little Machines in Their Gardens: A History of School Gardens in America, 1891 to 1920." Landscape Journal 16, no. 2 (Fall 1997): 161–173.
- July 1997
- Article
National Champions and Corruption: Some Unpleasant Interventionist Arithmetic
By: Alberto Ades and Rafael Di Tella
We present a hold-up model of investment where active industrial policy promotes both corruption and investment. Since corruption deters investment, the effect of industrial policy on investment is lower than when corruption is absent. We find evidence suggesting that...
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Keywords:
Crime and Corruption
Ades, Alberto, and Rafael Di Tella. "National Champions and Corruption: Some Unpleasant Interventionist Arithmetic." Economic Journal 107, no. 443 (July 1997): 1023–43.
- Article
Long Term Impact of Promotion and Advertising on Consumer Brand Choice
By: Carl Mela, Sunil Gupta and Donald R. Lehmann
Keywords:
Product Marketing;
Advertising;
Brands and Branding;
Decision Choices and Conditions;
Customers
Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of American Marketing Association. Marketing Communications Special Interest Group Best Paper Award presented by American Marketing Association. Winner of Marketing Science Institute Best Paper Award To honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought presented by Marketing Science Institute. Winner of Paul E. Green Award For the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research presented by American Marketing Association Foundation. Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association.)
- April 1997
- Case
Peoria Engine Plant (A): (Abridged)
By: Robert S. Kaplan and Amy P. Hutton
Describes the cost control system used at an automobile engine plant for labor and overhead costs. The finance staff prepares daily, weekly, and monthly variance reports against budgets. Department supervisors, finance staff, and the plant manager discuss the use and...
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Keywords:
Motivation and Incentives;
Cost Management;
Financial Reporting;
Performance Improvement;
Budgets and Budgeting;
Auto Industry
Kaplan, Robert S., and Amy P. Hutton. "Peoria Engine Plant (A): (Abridged)." Harvard Business School Case 197-099, April 1997.
- April 1997
- Case
Romeo Engine Plant (Abridged)
By: Robert S. Kaplan and Amy P. Hutton
A newly reopened automobile engine plant has been organized along total quality and teamwork principles. Employees now solve problems and ensure quality, rather than watch parts being produced. New operating and financial systems have been installed to promote...
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Keywords:
Cost Accounting;
Cost Management;
Groups and Teams;
Employees;
Performance Improvement;
Auto Industry
Kaplan, Robert S., and Amy P. Hutton. "Romeo Engine Plant (Abridged)." Harvard Business School Case 197-100, April 1997.
- November 1996
- Case
Del Webb Corporation (A), The
By: Jay W. Lorsch and Samanta Graff
Begins with a company history, tracing the tenures of founder Del E. Webb and his successor as chairman and CEO, Robert H. Johnson. Johnson inherited a diversified company that was involved in construction, real estate development (including the famous Sun City), and...
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Keywords:
Management Style;
Conflict Management;
Governing and Advisory Boards;
Management Succession;
Crisis Management
Lorsch, Jay W., and Samanta Graff. "Del Webb Corporation (A), The." Harvard Business School Case 497-016, November 1996.
- 1996
- Other Unpublished Work
Policy Issues on Promoting Backward Linkages from the Garment Industry in Sri Lanka
By: C. Fritz Foley and Saman Kelegama
- April 1996
- Article
Exclusive Dealing and Price Promotions
By: R. Lal and J. M. Villas-Boas
Keywords:
Price
Lal, R., and J. M. Villas-Boas. "Exclusive Dealing and Price Promotions." Journal of Business (April 1996).
- May 1995
- Teaching Note
Retail Promotional Pricing: When Is a Sale Really a Sale? (A) & (B) TN
By: David E. Bell
Teaching Note for (9-591-111) and (9-591-112).
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- May 1995
- Article
The Influence of Supervisory Promotion and Network Location on Subordinate Careers in a Dual Ladder RD&E Setting
By: R. Katz, Michael Tushman and T. Allen
Katz, R., Michael Tushman, and T. Allen. "The Influence of Supervisory Promotion and Network Location on Subordinate Careers in a Dual Ladder RD&E Setting." Management Science 41, no. 5 (May 1995): 848–863.
- February 1995 (Revised November 1996)
- Case
MasterCard and World Championship Soccer
By: John A. Quelch and Carin-Isabel Knoop
The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be...
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Keywords:
Credit Cards;
Marketing Strategy;
Multinational Firms and Management;
Advertising Campaigns;
Globalization;
Sports;
Financial Services Industry;
Sports Industry;
France;
United States
Quelch, John A., and Carin-Isabel Knoop. "MasterCard and World Championship Soccer." Harvard Business School Case 595-040, February 1995. (Revised November 1996.)
- July 1994 (Revised January 1997)
- Case
Steamboat Ski & Resort Corporation
The largest ski resort in Colorado must determine how to select customer segments to focus its promotional and service-delivery efforts. Making segmentation work depends on reordering its pricing policy and "service packages."
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Rayport, Jeffrey F., Mary E. Callahan, Don Bramley, Katie King, and Hilary Nicholas. "Steamboat Ski & Resort Corporation." Harvard Business School Case 395-019, July 1994. (Revised January 1997.)
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- May 1994
- Supplement
Advertising and Promotion Management, Fourth Edition, Video
By: John A. Quelch
Quelch, John A. "Advertising and Promotion Management, Fourth Edition, Video." Harvard Business School Video Supplement 594-511, May 1994.