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Show Results For
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All HBS Web
(305)
- People (1)
- News (83)
- Research (151)
- Events (1)
- Multimedia (1)
- Faculty Publications (34)
- January 2007 (Revised July 2007)
- Case
Clear Channel Communications, Inc.
By: Felix Oberholzer-Gee and Carole Winkler
Discusses the rise of Clear Channel Communications, Inc. (CC) as the most important radio broadcasting company in the United States. While CC can look back on a glorious past, it faces a multitude of business issues: radio listenership is in decline, media deregulation...
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Keywords:
History;
Media;
Performance Effectiveness;
Public Opinion;
Business and Government Relations;
Media and Broadcasting Industry;
United States
Oberholzer-Gee, Felix, and Carole Winkler. "Clear Channel Communications, Inc." Harvard Business School Case 707-523, January 2007. (Revised July 2007.)
- Article
Positioning The Nation State
By: John A. Quelch and Katherine E. Jocz
Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing...
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Quelch, John A., and Katherine E. Jocz. "Positioning The Nation State." Place Branding 1, no. 3 (2005): 229–237.
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
appear prosocial and not to appear greedy—relates to individuals' volunteer reputations. Experimental results support this possibility. Individuals with past histories of volunteering are less responsive to image concerns if their...
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Keywords:
Sean Silverthorne
- spring 2007
- Article
Corporate Legitimacy and Advertising: British Companies and the Rhetoric of Development in West Africa, 1950-1970
Around 1960, the first independent African nations emerged, marking the beginning of the momentous political event that, among other things, would change the visual representations and the copy of advertisements. Development, modernity, and industrialization became...
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Decker, Stephanie. "Corporate Legitimacy and Advertising: British Companies and the Rhetoric of Development in West Africa, 1950-1970." Business History Review 81, no. 1 (Spring 2007): 59–86.
- Research Summary
Corporate Reputation
Stephen A. Greyser is undertaking an empirical analysis of
corporate reputation based on interviews conducted by Opinion Research
Corporation with more than four thousand executives in nineteen
countries. His study is examining public awareness of, familiarity
with,...
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- 26 Aug 2008
- First Look
First Look: August 26, 2008
with studies of immigration's impact for the public sector of host countries. Download the paper: http://www.hbs.edu/research/pdf/09-013.pdf Cases & Course MaterialsAbraaj Capital Harvard Business School Case 809-008 Abraaj Capital...
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Keywords:
Sean Silverthorne
- December 2002
- Other Article
The Competitive Advantage of Corporate Philanthropy
By: Michael E. Porter and Mark R. Kramer
When it comes to philanthropy, executives increasingly see themselves as caught between critics demanding ever higher levels of "corporate social responsibility" and investors applying pressure to maximize short-term profits. Increasingly, philanthropy is used as a...
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Keywords:
Strategy
Porter, Michael E., and Mark R. Kramer. "The Competitive Advantage of Corporate Philanthropy." Harvard Business Review 80, no. 12 (December 2002): 56–69.
- November 2016
- Case
But, It's For a Good Cause
By: Elizabeth Keenan and John Gourville
Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of...
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- 2012
- Other Unpublished Work
Strategic responses to collective activism in the U.S. biomass sector
By: Shon R. Hiatt
Almost all companies face constraints and pressure from collective activists. Using tactics such as protests, boycotts, and lobbying, social movement organizations and collective actors can draw significant media attention to issues facing industries and organizations,...
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- March 2007 (Revised June 2007)
- Case
Wal-Mart, 2007
By: David B. Yoffie and Michael Slind
In 2007, Wal-Mart faced challenges to its historically high growth rate. Lagging same-store sales and setbacks overseas led the company to consider strategic shifts. Wal-Mart was the world's largest retailer, but competition had become particularly acute as the company...
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Keywords:
Competition;
Management Practices and Processes;
Rural Scope;
Human Resources;
Problems and Challenges;
Organizational Change and Adaptation;
Globalized Firms and Management;
Marketing Strategy;
Growth Management;
Urban Scope;
Retail Industry;
United States
Yoffie, David B., and Michael Slind. "Wal-Mart, 2007." Harvard Business School Case 707-517, March 2007. (Revised June 2007.)
- February 1987 (Revised January 1989)
- Case
SmithKline Consumer Products: The Contac Relaunch
In March 1986, a tamperer contaminated CONTAC Cold Capsules, SmithKline Consumer Product's most popular product. To relaunch CONTAC after withdrawing it from the market, the management team had to present a plan of action to the corporation board. They knew CONTAC's 25...
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Kosnik, Thomas J. "SmithKline Consumer Products: The Contac Relaunch." Harvard Business School Case 588-046, February 1987. (Revised January 1989.)
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
complicated history still dominate public consciousness. Memories of failed peace talks tend to loom larger than Israel’s image as a startup nation. Thousands of Instagram posts from Tel Aviv’s gay pride...
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- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
Standardized metrics of cath lab efficiency are proposed, which can be used in public reports on this topic moving forward. Attention is paid to understanding balance sheets to track the financial health of the cath lab. Specific...
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Keywords:
Dina Gerdeman
- July 2018
- Article
Does Copyright Affect Reuse? Evidence from Google Books and Wikipedia
By: Abhishek Nagaraj
While digitization has greatly increased the reuse of knowledge, this study shows how these benefits might be mitigated by copyright restrictions. I use the digitization of in-copyright and out-of-copyright issues of Baseball Digest magazine by Google Books to...
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Nagaraj, Abhishek. "Does Copyright Affect Reuse? Evidence from Google Books and Wikipedia." Management Science 64, no. 7 (July 2018): 3091–3107.
- July 2021 (Revised July 2023)
- Case
Supreme: Remaining Cool While Pursuing Growth
By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind
Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results...
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Keywords:
Marketing;
Brands and Branding;
Luxury;
Marketing Strategy;
Consumer Behavior;
Growth Management;
Fashion Industry;
Retail Industry;
United States;
North America
Avery, Jill, Sandrine Crener, Marie-Cecile Cervellon, and Ranjit Thind. "Supreme: Remaining Cool While Pursuing Growth." Harvard Business School Case 522-006, July 2021. (Revised July 2023.)
- April 2001 (Revised July 2002)
- Case
Martha Stewart Living Omnimedia (A)
By: Susan M. Fournier, Kerry Herman, Laura Winig and Andrea Carol Wojnicki
Martha Stewart Living Omnimedia (MSLO), a branded and integrated content and media company dedicated to "elevating the role of the homemaker," went public on October 19, 1999, creating a company with a market value of $1.73 billion, and a stake for Stewart worth $1.2...
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Keywords:
Management;
Media;
Identity;
Personal Characteristics;
Brands and Branding;
Media and Broadcasting Industry
Fournier, Susan M., Kerry Herman, Laura Winig, and Andrea Carol Wojnicki. "Martha Stewart Living Omnimedia (A)." Harvard Business School Case 501-080, April 2001. (Revised July 2002.)
- 04 Oct 2023
- HBS Seminar
Ithai Stern, INSEAD
- June 2020
- Article
Waiting to Inhale: Reducing Stigma in the Medical Cannabis Industry
By: Kisha Lashley and Timothy G. Pollock
When a new industry category is predicated on a product or activity subject to ‘‘core’’ stigma—meaning its very nature is stigmatized—the actors trying to establish it may struggle to gain the resources they need to survive and grow. To explain the process of reducing...
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Keywords:
Stigma;
Cannabis Industry;
Deviance;
Public Opinion;
Moral Sensibility;
Health Care and Treatment
Lashley, Kisha, and Timothy G. Pollock. "Waiting to Inhale: Reducing Stigma in the Medical Cannabis Industry." Administrative Science Quarterly 65, no. 2 (June 2020): 434–482.
- October 2021 (Revised September 2022)
- Case
GoPro: Becoming a Subscription Hero
By: Elie Ofek, Marco Bertini and Nicole Tempest Keller
In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative...
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Keywords:
Subscription Model;
Pricing;
Lifestyle Brands;
Value Proposition;
Business Model;
Growth and Development Strategy;
Marketing Strategy;
Consumer Products Industry;
California
Ofek, Elie, Marco Bertini, and Nicole Tempest Keller. "GoPro: Becoming a Subscription Hero." Harvard Business School Case 522-022, October 2021. (Revised September 2022.)
- 06 Feb 2012
- Research & Ideas
Kodak: A Parable of American Competitiveness
in the United States, but US companies gave it all up.” HBS Professor of Management Practice Willy C. Shih served as president of Kodak's Digital & Applied Imaging business through the turn of the 21st century. Shortly after starting...
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