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All HBS Web
(3,988)
- Faculty Publications (497)
- June 2001
- Supplement
GE's Early Dispute Resolution Initiative (B)
By: Michael A. Wheeler and Gillian Morris
Early Dispute Resolution (EDR) has proved successful at GE. Yet, when Michael McIlwrath, new counsel at an Italian subsidiary, attempted to translate it to his company, problems arose. He had to gain internal acceptance, and explain the concept of early mediation to a...
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Keywords:
Business Subsidiaries;
Globalization;
Lawsuits and Litigation;
Organizational Culture;
Performance Effectiveness;
Problems and Challenges;
Conflict of Interests;
Complexity;
Italy;
New York (state, US)
Wheeler, Michael A., and Gillian Morris. "GE's Early Dispute Resolution Initiative (B)." Harvard Business School Supplement 801-453, June 2001.
- April 2001
- Article
Academic-Practitioner Collaboration in Management Research: A Case of Cross-Profession Collaboration
By: T. M. Amabile, C. Patterson, Jennifer Mueller, T. Wojcik, P. Odomirok, M. Marsh and S. Kramer
We present a case of academic-practitioner research collaboration to illuminate three potential determinants of the success of such cross-profession collaborations: collaborative team characteristics, collaboration environment characteristics, and collaboration...
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Amabile, T. M., C. Patterson, Jennifer Mueller, T. Wojcik, P. Odomirok, M. Marsh, and S. Kramer. "Academic-Practitioner Collaboration in Management Research: A Case of Cross-Profession Collaboration." Academy of Management Journal 44, no. 2 (April 2001): 418–431.
- January 2001
- Case
Valuing Project Achieve
By: Mihir A. Desai and Kathleen Luchs
Project Achieve is a start-up providing information management solutions for schools. Its founders see a need for software both to manage the volumes of information necessary to administer a school and to connect parents, teachers, and students in a more effective way....
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Keywords:
Business Startups;
Valuation;
Venture Capital;
Cost of Capital;
Cash Flow;
Forecasting and Prediction
Desai, Mihir A., and Kathleen Luchs. "Valuing Project Achieve." Harvard Business School Case 201-080, January 2001.
- 2001
- Chapter
Publicly Funded Science and the Productivity of the Pharmaceutical Industry
By: Rebecca Henderson and Ian Cockburn
U.S. taxpayers funded $14.8 billion of health related research last year, four times the amount that was spent in 1970 in real terms. In this paper we evaluate the impact of these huge expenditures on the technological performance of the pharmaceutical industry. While...
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Keywords:
Public Sector;
Science-Based Business;
Research and Development;
Sovereign Finance;
Pharmaceutical Industry
Henderson, Rebecca, and Ian Cockburn. "Publicly Funded Science and the Productivity of the Pharmaceutical Industry." In Innovation Policy and the Economy, Volume 1, edited by Adam B. Jaffe, Josh Lerner, and Scott Stern, 1–34. MIT Press, 2001.
- November 2000 (Revised December 2000)
- Background Note
Online Content Providers
By: Thomas R. Eisenmann and Alastair Brown
Describes the business model for online content providers, companies that distribute copyright content via the Internet. Focuses on their revenue and cost drivers and on the ways that online content providers create value for consumers. Also investigates the benefits...
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Keywords:
Internet and the Web;
Customers;
Value Creation;
Business Model;
Internet and the Web;
Cash Flow;
Risk and Uncertainty;
Growth and Development Strategy;
Problems and Challenges;
Decision Making;
Profit;
Information Industry
Eisenmann, Thomas R., and Alastair Brown. "Online Content Providers." Harvard Business School Background Note 801-261, November 2000. (Revised December 2000.)
- January 2000
- Case
The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case
By: Jill Avery and Gerald Zaltman
An in-depth study of consumers' thoughts and feelings about a branded candy bar.
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Keywords:
Brand Management;
Brand Equity;
Brand Communication;
Brand & Product Management;
Brand Building;
Brand Positioning;
Brand Storytelling;
Brand Strategy;
Brand Value;
Branding;
Marketing;
Advertising;
Customer Satisfaction;
Brands and Branding;
Consumer Behavior;
Food and Beverage Industry;
Consumer Products Industry
Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.
- 2000
- Article
Georgia Regional Transportation Authority: A Case Study of an Innovative Regional Planning Institution
By: Brian Trelstad
The Georgia Regional Transportation Authority (GRTA), a new regional planning institution, is a governor-appointed body of 15 regional leaders with broad authority over land use and transportation planning throughout the state. Created in the summer of 1999, GRTA...
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Trelstad, Brian. "Georgia Regional Transportation Authority: A Case Study of an Innovative Regional Planning Institution." Berkeley Planning Journal 14 (2000): 23–45.
- December 1999
- Article
A Case Study of A Netizen's Guide to Elections
By: William H Dutton, Anita Elberse and Matthew Hale
Keywords:
Voting
Dutton, William H., Anita Elberse, and Matthew Hale. "A Case Study of A Netizen's Guide to Elections." Communications of the ACM 42, no. 12 (December 1999): 48–54.
- fall 1999
- Article
Petrozuata: A Case Study on the Effective Use of Project Finance
By: B. C. Esty
Esty, B. C. "Petrozuata: A Case Study on the Effective Use of Project Finance." Journal of Applied Corporate Finance 12, no. 3 (fall 1999): 26–42.
- June 1999 (Revised December 2003)
- Case
Snapple
By: John A. Deighton
Tells the story of Snapple's rise and fall, and poses the question "Can it recover?" Many soft-drink brands flourished in the 1980s serving New York's Yuppies, but only Snapple made the big time. It went from local to national success and was poised to go international...
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Keywords:
Strategic Planning;
Industry Growth;
Failure;
Brands and Branding;
Food and Beverage Industry
Deighton, John A. "Snapple." Harvard Business School Case 599-126, June 1999. (Revised December 2003.) (request a courtesy copy.)
- 1999
- Working Paper
Academic-Practitioner Collaboration in Management Research: A Model and a Case Study
By: Teresa M. Amabile, Chelley Patterson, Jennifer Mueller, Tom Wojcik, Paul Odomirok, Mel Marsh and Steven Kramer
- April 1999
- Article
Diversification Strategies of British Trading Companies: Harrisons & Crosfield c1900-c1980
By: G. Jones and Judith Wale
This article examines the diversification strategies and organisational competencies of Harrisons & Crosfield, a British-based multinational, between 1900 and 1980. There is an accumulating body of case study evidence on the historical evolution of British...
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Keywords:
Organizational Change and Adaptation;
Diversification;
Knowledge Use and Leverage;
Competency and Skills;
Great Britain
Jones, G., and Judith Wale. "Diversification Strategies of British Trading Companies: Harrisons & Crosfield c1900-c1980." Business History 41, no. 2 (April 1999): 69–101.
- January 1999 (Revised March 2004)
- Case
AMB Consolidation, The
By: William J. Poorvu and Daniel J. Rudd
Anne Shea, assistant vice president at the Curators' Fund (The Fund), is responsible for investing roughly $80 million in real-estate assets. Less than three years ago, Anne invested $40 million into a commingled fund run by AMB Institutional Realty Advisors, Inc., a...
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Keywords:
Private Ownership;
Conflict of Interests;
Industry Structures;
Property;
Investment;
Public Ownership;
Real Estate Industry
Poorvu, William J., and Daniel J. Rudd. "AMB Consolidation, The." Harvard Business School Case 899-144, January 1999. (Revised March 2004.)
- March 1998 (Revised November 1999)
- Case
USA TODAY Online
By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the...
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Keywords:
Digital Marketing;
Design;
Profit;
Revenue;
Brands and Branding;
Marketing Strategy;
Internet and the Web;
Information Industry
Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
- March 1998
- Article
The Nature of Diversified Business Groups: A Research Design and Two Case Studies
By: P. Ghemawat and Tarun Khanna
Ghemawat, P., and Tarun Khanna. "The Nature of Diversified Business Groups: A Research Design and Two Case Studies." Journal of Industrial Economics 46, no. 1 (March 1998): 35–61.
- October 1997
- Case
L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude
By: Robert J. Dolan
L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United...
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Keywords:
Problems and Challenges;
Marketing Strategy;
Brands and Branding;
Globalization;
Beauty and Cosmetics Industry;
Retail Industry;
France;
United States
Dolan, Robert J. "L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude." Harvard Business School Case 598-056, October 1997.
- Article
The Beginning of Mass Marketing in America: George Eastman and Photography as a Case Study
By: R. S. Tedlow
Tedlow, R. S. "The Beginning of Mass Marketing in America: George Eastman and Photography as a Case Study." Journal of Macromarketing 17, no. 2 (Fall 1997).
- April 1997
- Article
A Case Study of Organizational Form and Risk Shifting in Savings and Loan Industry
By: B. C. Esty
Esty, B. C. "A Case Study of Organizational Form and Risk Shifting in Savings and Loan Industry." Journal of Financial Economics 44, no. 1 (April 1997): 57–76.
- November 1996 (Revised June 1999)
- Case
Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft
By: Marco Iansiti and Alan D. MacCormack
Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments.
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Keywords:
Product Development;
Internet and the Web;
Applications and Software;
Situation or Environment;
Volatility;
Risk and Uncertainty;
Research and Development;
Information Technology Industry;
United States
Iansiti, Marco, and Alan D. MacCormack. "Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft." Harvard Business School Case 697-052, November 1996. (Revised June 1999.)
- 1996
- Working Paper
The Nature of Diversified Business Groups: A Research Design and Two Case Studies
By: Pankaj Ghemawat and Tarun Khanna