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Show Results For
-
All HBS Web
(1,395)
- People (8)
- News (347)
- Research (796)
- Events (3)
- Multimedia (13)
- Faculty Publications (310)
- 05 Sep 2012
- First Look
First Look: September 5
Vijayaraghavan Publication:Harvard Business Review 90, no. 9 (September 2012) Abstract An abstract is unavailable at this time. Read the article: http://hbr.org/2012/09/should-you-listen-to-the-customer/ar/1 'I'll Have One of Each': How Separating View Details
Keywords:
Sean Silverthorne
- October 2003
- Case
Merrill Lynch: Supernova
Supernova is the name given to a new way to manage client relationships that originated in the Merrill Lynch Indianapolis offices. During a trial period, Supernova generated very good results among financial advisers and their customers, but challenged the traditional...
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Keywords:
Organizational Change and Adaptation;
Customer Relationship Management;
Organizational Culture;
Financial Services Industry;
Indianapolis
Oliva, Rogelio, Roger H. Hallowell, and Gabriel R. Bitran. "Merrill Lynch: Supernova." Harvard Business School Case 604-053, October 2003.
- June 2013
- Case
Olympic Rent-A-Car U.S.: Customer Loyalty Battles
By: John Deighton and James T. Kindley
The marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates...
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Keywords:
Customer Relationship Management;
Competitive Strategy;
Marketing;
Operations;
Auto Industry;
Service Industry
Deighton, John, and James T. Kindley. "Olympic Rent-A-Car U.S.: Customer Loyalty Battles." Harvard Business School Brief Case 913-568, June 2013.
- August 1990
- Case
Legacy Fund, Inc.
By: Jeffry A. Timmons and James Weber
Two young HBS graduates propose to create a new venture capital fund in 1989. The case focuses on: 1) evaluation of the venture capital industry; 2) whether there is an opportunity for a new specialized fund; 3) the structuring of risks and rewards in the fund; 4)...
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Timmons, Jeffry A., and James Weber. "Legacy Fund, Inc." Harvard Business School Case 291-010, August 1990.
Advertising's New Medium: Human Experience
Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details
- 24 Oct 2018
- News
For Women, the Corporate Ladder Is a Battle of Attrition
- 2022
- Working Paper
The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful
By: John A. Deighton and Leora Kornfeld
This chapter considers how digital culture has changed over the past decade, as the internet has grown its scope and user base. Billions around the world connect daily to an ever-expanding set of applications. A framework for thinking about digital effects is offered:...
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Deighton, John A., and Leora Kornfeld. "The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful." Harvard Business School Working Paper, No. 22-049, January 2022.
- 2017
- Working Paper
Malleable Monopoly Money: Does How You Pay For A Gift Card Affect How You Spend It?
By: Priya Raghubir and Shelle Santana
This research examines the malleability of a specific form of “monopoly” money (viz., Raghubir and Srivastava 2008), gift cards, and shows that the manner in which one purchases a gift card affects its subjective value and subsequent use. Study 1 shows that...
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- November 2014 (Revised May 2017)
- Teaching Note
Fresno's Social Impact Bond for Asthma
By: John A. Quelch
The case desccribes a social impact bond (SIB) to fund home-based remediation programs designed to reduce asthma attacks among Fresno residents (especially children) and thereby save on health care costs (ambulance callouts, emergency room visits etc.). The case...
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- 04 Mar 2013
- Working Paper Summaries
The Dirty Laundry of Employee Award Programs: Evidence from the Field
- December 2019 (Revised December 2022)
- Case
TXU (A): Powering the Largest Leveraged Buyout in History
By: Trevor Fetter, Erik Snowberg and Rebecca M. Henderson
This case is designed to support a lively discussion about the relative merits of shareholder vs. stakeholder perspectives in the context of a company that provides a vital public service that has important environmental implications. The 2007 purchase of TXU, the...
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Keywords:
Leveraged Buyouts;
Transformation;
Insolvency and Bankruptcy;
Environmental Sustainability;
Business and Shareholder Relations;
Business and Stakeholder Relations;
Energy Generation;
Non-Renewable Energy;
Governing Rules, Regulations, and Reforms;
Utilities Industry;
Energy Industry;
Texas
Fetter, Trevor, Erik Snowberg, and Rebecca M. Henderson. "TXU (A): Powering the Largest Leveraged Buyout in History." Harvard Business School Case 320-064, December 2019. (Revised December 2022.)
- 22 Nov 2011
- News
As Layoffs Rise, Stock Buybacks Consume Cash
- 03 Apr 2020
- News
If You Want to Survive a Downturn? Build a Better Platform
- October 2013
- Article
The Cheater's High: The Unexpected Affective Benefits of Unethical Behavior
By: N. E. Ruedy, C. Moore, F. Gino and M. Schweitzer
Many theories of moral behavior assume that unethical behavior triggers negative affect. In this paper, we challenge this assumption and demonstrate that unethical behavior can trigger positive affect, which we term a "cheater's high." Across six studies, we find that...
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Ruedy, N. E., C. Moore, F. Gino, and M. Schweitzer. "The Cheater's High: The Unexpected Affective Benefits of Unethical Behavior." Journal of Personality and Social Psychology 105, no. 4 (October 2013): 531–548.
- October 1993 (Revised December 1997)
- Case
General Dynamics: Compensation and Strategy (A)
William Anders became CEO of defense giant General Dynamics in 1991 as the Cold War was ending and as the industry became saddled with excess capacity. Observing that the company was underserving shareholders and required a massive change in its culture, Anders brought...
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Keywords:
Motivation and Incentives;
Corporate Strategy;
Executive Compensation;
Manufacturing Industry;
United States
Murphy, Kevin J. "General Dynamics: Compensation and Strategy (A)." Harvard Business School Case 494-048, October 1993. (Revised December 1997.)
- 2016
- Blog
Building A Culture of Health - John A. Quelch: The Marketing of Prevention
By: John A. Quelch
The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting...
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Keywords:
Healthcare;
Healthcare Marketing;
Prevention;
Wellbeing;
Health;
Marketing;
Health Industry;
Insurance Industry;
Public Administration Industry;
Europe;
North and Central America
Quelch, John A. "The Marketing of Prevention." Building A Culture of Health - John A. Quelch (blog). May 12, 2016. http://johnquelch.org/the-marketing-of-prevention/.
- 31 Aug 2013
- News
Long CVS receipts spark social media sensation
- 12 Sep 2017
- News