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Show Results For
-
All HBS Web
(4,011)
- People (5)
- News (786)
- Research (2,622)
- Events (18)
- Multimedia (44)
- Faculty Publications (1,798)
- July 2023
- Teaching Note
Belden and Digital Transformation: From Product Sales to Solutions Sales
Teaching Note for HBS Case No. 823-002. Belden manufactures devices such as switches, cables, adapters, and connectors. Faced with market changes, the firm initiated a new Enhanced Solutions Delivery (ESD) initiative. In November 2022 executives are evaluating the...
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- Program
Aligning Strategy and Sales
Summary A company's sales organization is a core vehicle for implementing business strategy—yet there's often a big gap between the company's strategic objectives and the way its sales organization actually...
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- 16 Oct 2011
- News
Home sales trending up
- 21 Oct 2011
- News
Homes sales trending up
- March 2010 (Revised May 2010)
- Case
Chrysler's Sale to Fiat
By: C. Fritz Foley, Lena G. Goldberg and Linnea Meyer
This case provides students with an opportunity to analyze the restructuring of Chrysler in the midst of the financial crisis of 2008–2009. It describes how debtors can use section 363 of the U.S. Bankruptcy Code to sell assets quickly. It allows for discussion of who...
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Keywords:
Mergers and Acquisitions;
Restructuring;
Financial Crisis;
Insolvency and Bankruptcy;
Laws and Statutes;
Business and Government Relations;
Sales;
Auto Industry;
United States
Foley, C. Fritz, Lena G. Goldberg, and Linnea Meyer. "Chrysler's Sale to Fiat." Harvard Business School Case 210-022, March 2010. (Revised May 2010.)
- May 2023
- Article
Where Sales Technology (Really) Helps
Interest in Sales Enablement (SE), the catch-all term for attempts to increase sales productivity with AI and other technologies, is driven by multiple factors. One is the declining costs of the tools. Also, selling is now data-hungry work and not just in tech sectors....
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- Research Summary
Personal Selling and Sales Management
By: Das Narayandas
Das is currently investigating benchmark practices in personal selling and sales management across a variety of industries. He is also conducting field studies to understand how firms are leveraging interactive technologies to support their field sales efforts.
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- January 1992
- Background Note
Managing Sales Interfaces: An Introduction
Concerns issues involved in coordinating sales efforts with product management and customer service activities. First, discusses environmental factors that increase integration requirements among these groups, and why these factors make the field sales force a crucial...
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Keywords:
Product Marketing;
Social Marketing;
Multi-Sided Platforms;
Groups and Teams;
Salesforce Management
Cespedes, Frank V. "Managing Sales Interfaces: An Introduction." Harvard Business School Background Note 592-068, January 1992.
- 04 Aug 2011
- News
Sales Taxes for Online Merchants
- April 2014
- Article
The Cost of High-Powered Incentives: Employee Gaming in Enterprise Software Sales
By: Ian Larkin
This paper investigates the pricing distortions that arise from the use of a common non-linear incentive scheme at a leading enterprise software vendor. The empirical results demonstrate that salespeople are adept at gaming the timing of deal closure to take advantage...
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Keywords:
Incentives;
Motivation;
Compensation;
Gaming;
Sales Force Management;
Motivation and Incentives;
Salesforce Management;
Software;
Compensation and Benefits;
Information Technology Industry
Larkin, Ian. "The Cost of High-Powered Incentives: Employee Gaming in Enterprise Software Sales." Journal of Labor Economics 32, no. 2 (April 2014): 199–227.
- October 2013 (Revised April 2015)
- Case
Myomo: Getting Sales in Motion
By: Frank V. Cespedes, Shikhar Ghosh and Matthew Preble
In late 2012, the management team of Myomo, a startup which had designed a unique myoelectric arm brace for patients with dysfunctional arms, was deciding which of the three sales models the company had tested to pursue as its sales strategy going forward. Each model...
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Keywords:
Technological Innovation;
Information Technology;
Marketing Strategy;
Decision Choices and Conditions;
Health Care and Treatment;
Business Startups;
Sales;
Growth and Development Strategy;
Medical Devices and Supplies Industry;
Health Industry
Cespedes, Frank V., Shikhar Ghosh, and Matthew Preble. "Myomo: Getting Sales in Motion." Harvard Business School Case 814-034, October 2013. (Revised April 2015.)
- November 2019
- Article
How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework
By: Doug J. Chung, Byungyeon Kim and Byoung G. Park
This paper evaluates the short- and long-term value of sales representatives’ detailing visits to different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call...
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Keywords:
Nerlove-Arrow Framework;
Stock-of-goodwill;
Dynamic Panel Data;
Serial Correlation;
Instrumental Variables;
Sales Effectiveness;
Detailing;
Analytics and Data Science;
Sales;
Analysis;
Performance Effectiveness;
Pharmaceutical Industry
Chung, Doug J., Byungyeon Kim, and Byoung G. Park. "How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework." Management Science 65, no. 11 (November 2019): 5197–5218.
- February 2020
- Case
Drift: The First Sales Hire
By: Mark Roberge
David Cancel and Elias Torres, the co-founders of Drift, scaled their business to thousands of users and hundreds of thousands in revenue. However, they were falling short of the annual revenue target they communicated to the board of directors. Having scaled the...
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Roberge, Mark. "Drift: The First Sales Hire." Harvard Business School Case 820-103, February 2020.
- 19 Jul 2013
- News
Reinvigorate a Disengaged Sales Force
- January 2017 (Revised September 2017)
- Case
Sales Razor Technologies
By: Paul Gompers and Noam Wasserman
Describes the issues facing a founder-CEO regarding building a board of directors, assembling an executive team, managing tension between co-founders, and outsourcing system development work.
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Keywords:
Information Technology;
Job Cuts and Outsourcing;
Conflict Management;
Governing and Advisory Boards;
Employees;
Management Teams;
Product Development;
Technology Industry
Gompers, Paul, and Noam Wasserman. "Sales Razor Technologies." Harvard Business School Case 217-040, January 2017. (Revised September 2017.)
- July 9, 2019
- Article
Setting Better Sales Goals with Analytics
By: Doug J. Chung, Isabel Huber, Vinay Murthy, Varun Sunku and Marije Weber
Sales compensation is a critical lever in motivating a salesforce and driving growth in the business-to-business sector: Studies show that revising compensation in line with market trends can have a 50% greater impact on sales than advertisements have, for instance. A...
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Keywords:
Analytics;
Salesforce Management;
Compensation and Benefits;
Motivation and Incentives;
Goals and Objectives
Chung, Doug J., Isabel Huber, Vinay Murthy, Varun Sunku, and Marije Weber. "Setting Better Sales Goals with Analytics." Harvard Business Review (website) (July 9, 2019).
- 05 Dec 2023
- Cold Call Podcast
What Founders Get Wrong about Sales and Marketing
Keywords:
Re: Mark N. Roberge
- September 2016
- Supplement
ZenRecruit: Sales Coaching and Performance Reviews
By: Mark N. Roberge
Amara Kaggwa leads the small but rapidly expanding sales team at ZenRecruit, a recruiting software application used by small businesses. Armed with six months of sales performance metrics, Kaggwa is preparing for her monthly performance conversations with two...
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- Fast Answer
Home sales (existing)
How do I find data on existing home sales and prices? Moody’s Analytics CRE allows you to search millions of real estate data points that cover every commercially zoned property in the U.S. Provides trend and forecast coverage...
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- 01 Apr 1998
- News
Deals For Sale
often become obsolete in as little as six months, a firm can seldom predict accurately how much of its inventory will actually sell. A company like Compaq, for example, may suddenly find itself with three thousand extra modems on hand. "That's where we come in," says...
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Keywords:
Judith A. Ross