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Show Results For
-
All HBS Web
(4,117)
- People (11)
- News (879)
- Research (2,673)
- Events (6)
- Multimedia (20)
- Faculty Publications (1,447)
- December 2001 (Revised April 2002)
- Case
Synthes
Synthes is the recognized leader in the U.S. orthopedic implant market, with a 50% market share in the metallic plates, rods, and screws used to fix severe bone fractures. Synthes' marketplace strength lies in the strength of its sales force and in the quality and...
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Keywords:
Innovation and Invention;
Risk Management;
Marketing Strategy;
Product Launch;
Market Entry and Exit;
Product Development;
Problems and Challenges;
Competition;
Manufacturing Industry;
United States
Gourville, John T. "Synthes." Harvard Business School Case 502-008, December 2001. (Revised April 2002.)
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports...
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Keywords:
Advertising Campaigns;
Crime and Corruption;
Crisis Management;
Management Teams;
Time Management;
Marketing Strategy;
Perception;
Value Creation;
Travel Industry;
United Kingdom;
United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- September 2014
- Article
The New Heretics: Hybrid Organizations and the Challenges they Present to Corporate Sustainability
By: Nardia Haigh and Andrew J. Hoffman
Corporate sustainability has become mainstream; reaching into all areas of business management. Yet despite this progress, large-scale social and ecological issues continue to worsen. In this article, we examine how corporate sustainability has been enacted as a...
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Keywords:
Social Issues;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Mission and Purpose
Haigh, Nardia, and Andrew J. Hoffman. "The New Heretics: Hybrid Organizations and the Challenges they Present to Corporate Sustainability." Organization & Environment 27, no. 3 (September 2014): 223–241.
- December 2007 (Revised April 2008)
- Exercise
The Elcer Products Transaction: Confidential Information for Elcer Products Division President
By: James K. Sebenius and Guhan Subramanian
In a six-party negotiation exercise, the TNDA Corp. plans to sell Elcer Products Division to one of four potential buyers (industrial, financial, U.S., German). This case contains confidential information for the Elcer Divisional management role. Challenges include how...
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Keywords:
Mergers and Acquisitions;
Managerial Roles;
Negotiation Deal;
Negotiation Process;
Negotiation Tactics
Sebenius, James K., and Guhan Subramanian. "The Elcer Products Transaction: Confidential Information for Elcer Products Division President." Harvard Business School Exercise 908-036, December 2007. (Revised April 2008.)
- April 2010
- Case
Jones Electrical Distribution
By: Thomas R. Piper and Jeffrey DeVolder
Jones Electrical Distribution is faced with a need for increased bank financing due to its rapid sales growth. Students must determine the reasons for the rising bank borrowing, estimate the amount of borrowing needed and assess the attractiveness of the loan to the...
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Keywords:
Financial Analysis;
Forecasting;
Financing;
Bank Loans;
Growth Management;
Cash Flow;
Financing and Loans;
Forecasting and Prediction;
Distribution Industry
Piper, Thomas R., and Jeffrey DeVolder. "Jones Electrical Distribution." Harvard Business School Brief Case 104-179, April 2010.
- 03 Mar 2015
- News
CFOs: You Don’t Need All the Answers, Just the Right Questions
- March 1988 (Revised July 1990)
- Case
Walt Disney Productions: Greenmail
Considers a firm whose investment strategies have essentially run out. Walt Disney's original visions and goals have all been fulfilled and after his death no new ones are forthcoming. Disney faces repeated takeover attacks and is forced to either set new corporate...
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Keywords:
Corporate Strategy;
Crisis Management;
Acquisition;
Financial Strategy;
Entertainment and Recreation Industry;
United States
Asquith, K. Paul. "Walt Disney Productions: Greenmail." Harvard Business School Case 288-045, March 1988. (Revised July 1990.)
- 28 Nov 2007
- Research & Ideas
B2B Branding: Does it Work?
enterprise customers. They cannot do so economically using the traditional direct sales force. Second, if left unattended, individual managers will each do their own ad hoc marketing. The result will be a...
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- September 2018
- Case
ProdEng: Services for Oil & Gas Extraction
By: Frank V. Cespedes, Maria Fernanda Miguel and Mariana Cal
ProdEng is a venture created as part of a PE fund and provides oil field services in Argentina. In 2016, an industry-wide unforeseen oil and gas demand slump drove ProdEng’s average service rates down by more than 37%, with EBITDA margins falling from 50% to 24% in the...
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Cespedes, Frank V., Maria Fernanda Miguel, and Mariana Cal. "ProdEng: Services for Oil & Gas Extraction." Harvard Business School Case 819-003, September 2018.
- January 2008 (Revised August 2011)
- Case
ProntoWash: Washing the World's Cars to a Tango Beat
ProntoWash management considers whether franchising and the Balanced Scorecard could be combined to help customer-facing employees provide consistent service across the world and capture relevant management information. In 2007, ProntoWash, an international car-wash...
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Keywords:
Customer Focus and Relationships;
Growth and Development Strategy;
Balanced Scorecard;
Management Systems;
Franchise Ownership;
Performance Consistency;
Argentina
Martinez Jerez, F. Asis, and Katherine M. Miller. "ProntoWash: Washing the World's Cars to a Tango Beat." Harvard Business School Case 108-037, January 2008. (Revised August 2011.)
- May 2009 (Revised October 2009)
- Case
Verne Global: Building a Green Data Center in Iceland
Verne Global, a pioneering startup created to build the first large-scale data center in Iceland, faces critical challenges regarding its green strategy. Verne Co-Founder Isaac Kato is tasked with evaluating how the company can most successfully market and sell the...
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Keywords:
Buildings and Facilities;
Business Startups;
Marketing Strategy;
Product Marketing;
Sales;
Environmental Sustainability;
Pollutants;
Green Technology Industry;
Service Industry;
Iceland
Steenburgh, Thomas J., and Nnamdi Daniel Okike. "Verne Global: Building a Green Data Center in Iceland." Harvard Business School Case 509-063, May 2009. (Revised October 2009.)
- February 2011 (Revised December 2022)
- Supplement
Houghton Mifflin Harcourt
By: Stuart C. Gilson and Sarah Abbott
One of the leading publishers of textbooks and other educational materials for the U.S. K-12 educational instruction market has suffered a dramatic decline in sales and profits in the wake of the 2008-2009 financial market crisis and economic recession, and it now...
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- May 1998 (Revised October 2001)
- Case
Taco Bell Inc. (1983-1994)
By: Lynda M. Applegate, Leonard A. Schlesinger and Dave DeLong
Details the actions of John Martin, newly named CEO, as he leads Taco Bell through a decade of incremental and radical changes. By the end of the case, total system sales within Taco Bell, a Mexican style fast-food restaurant chain and a division of PepsiCo, have grown...
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Keywords:
Business Subsidiaries;
Transformation;
Economic Growth;
Food;
Leadership Style;
Growth and Development Strategy;
Organizational Design;
Performance Effectiveness;
Food and Beverage Industry;
Service Industry;
Mexico
Applegate, Lynda M., Leonard A. Schlesinger, and Dave DeLong. "Taco Bell Inc. (1983-1994)." Harvard Business School Case 398-129, May 1998. (Revised October 2001.)
- 18 Jan 2019
- Blog Post
Exploring the Tech World Through WesTrek
didn’t grow up with any desire to move across the country. After all, I love winter! I love the accents! I love the oysters! I love the east coast so much that I stuck around for 26 years, during which I attended the University of Pennsylvania and followed my passion...
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- March 2024
- Case
Teamworks: Tackling a Forecasting Fumble (A)
By: N. Louis Shipley and Stacy Straaberg
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional...
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Keywords:
Acquisition;
Business Growth and Maturation;
Communication Strategy;
Decisions;
Forecasting and Prediction;
Business Cycles;
Technological Innovation;
Sports;
Growth and Development Strategy;
Resource Allocation;
Marketing;
Sales;
Business Strategy;
Expansion;
Sports Industry;
Technology Industry;
United States;
North Carolina
- Summer 2016
- Article
Dynamic Capabilities at Samsung: Optimizing Internal Co-opetition
By: Jaeyong Song, Kyungmook Lee and Tarun Khanna
This article presents a clinical study, based on a decade of ongoing research at Samsung Group, which describes how the Samsung Group and its mobile phone division competed successfully in smartphones. The ability to manage co-opetition—simultaneous forces of...
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Song, Jaeyong, Kyungmook Lee, and Tarun Khanna. "Dynamic Capabilities at Samsung: Optimizing Internal Co-opetition." California Management Review 58, no. 4 (Summer 2016): 118–140.
- 22 Sep 2020
- Research & Ideas
Recessions Push Some Entrepreneurs to Launch Too Soon
we can design and manage our most imminent environments—our neighborhoods, may they be of physical, social, or intellectual nature—to best support knowledge creation, diffusion, and performance outcomes. About the author Sean Silverthorne...
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Keywords:
by Sean Silverthorne
- June 2002 (Revised September 2002)
- Case
Pokemon: Gotta Catch 'Em All (Abridged)
By: Youngme E. Moon
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that...
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Keywords:
Brands and Branding;
Age;
Business or Company Management;
Marketing Strategy;
Product Launch;
Cross-Cultural and Cross-Border Issues;
Copyright;
Video Game Industry;
Entertainment and Recreation Industry;
Japan;
Asia;
United States
Moon, Youngme E. "Pokemon: Gotta Catch 'Em All (Abridged)." Harvard Business School Case 502-092, June 2002. (Revised September 2002.)
- December 2015
- Case
Stephen Richards: Addressing FAQ
By: Eugene Soltes
Stephen Richards, former global head of sales at Computer Associates, addresses frequently asked questions from "A Letter from Prison."
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Soltes, Eugene. "Stephen Richards: Addressing FAQ." Harvard Business School Case 116-036, December 2015.
- August 2007 (Revised June 2010)
- Case
JetBlue Airways: Valentine's Day 2007 (A)
By: Robert S. Huckman, Gary P. Pisano and Virginia Fuller
Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February...
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Keywords:
Customer Relationship Management;
Crisis Management;
Growth Management;
Management Teams;
Service Delivery;
Air Transportation Industry;
Eastern United States
Huckman, Robert S., Gary P. Pisano, and Virginia Fuller. "JetBlue Airways: Valentine's Day 2007 (A)." Harvard Business School Case 608-001, August 2007. (Revised June 2010.)