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- Faculty Publications (269)
- July 2002 (Revised January 2003)
- Case
Harrah's Entertainment, Inc: Rewarding Our People
By: Thomas J. DeLong and Vineeta Vijayaraghavan
Marilyn Winn, head of human resources at Harrah's Entertainment, must make a recommendation to the company's president and CEO about whether the existing bonus payout program is effective at motivating employees or whether it should be revised and/or replaced. A recent...
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Keywords:
Customer Satisfaction;
Economic Slowdown and Stagnation;
Compensation and Benefits;
Employees;
Human Capital;
Management Style;
Motivation and Incentives;
Alignment;
Entertainment and Recreation Industry
DeLong, Thomas J., and Vineeta Vijayaraghavan. "Harrah's Entertainment, Inc: Rewarding Our People." Harvard Business School Case 403-008, July 2002. (Revised January 2003.)
- 2002
- Article
Beyond Customer Loyalty
By: James L. Heskett
Keywords:
Customer Satisfaction
Heskett, James L. "Beyond Customer Loyalty." Managing Service Quality 12, no. 6 (2002).
- November 2001 (Revised October 2017)
- Supplement
Store24 (B): Service Quality and Employee Skills
By: Frances X. Frei and Dennis Campbell
Supplements the (A) case.
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Frei, Frances X., and Dennis Campbell. "Store24 (B): Service Quality and Employee Skills." Harvard Business School Supplement 602-097, November 2001. (Revised October 2017.)
- October 2001 (Revised November 2001)
- Case
Club Med (C): The "Re-New" Plan
By: Frances X. Frei, Daniel Rethazy and Hanna Rodriguez-Farrar
Supplements the (A) and (B) cases.
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Keywords:
Business Subsidiaries;
Industry Structures;
Competitive Advantage;
Organizational Culture;
Cost;
Customer Satisfaction;
Accommodations Industry;
United States
Frei, Frances X., Daniel Rethazy, and Hanna Rodriguez-Farrar. Club Med (C): The "Re-New" Plan. Harvard Business School Case 602-089, October 2001. (Revised November 2001.)
- September 2001 (Revised August 2004)
- Case
Rapid Rewards at Southwest Airlines
By: Frances X. Frei and Corey B. Hajim
Southwest Airlines is well known as the low-fare airline that has achieved ongoing financial success in one of the most financially troubled industries in the United States. Told from the perspectives of two Southwest customers--a frequent flier and a more typical...
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Keywords:
Customer Relationship Management;
Air Transportation;
Service Operations;
Service Delivery;
Air Transportation Industry
Frei, Frances X., and Corey B. Hajim. "Rapid Rewards at Southwest Airlines." Harvard Business School Case 602-065, September 2001. (Revised August 2004.)
- April 2001
- Teaching Note
first direct (A) TN
By: Jeffrey F. Rayport, Michelle Toth and William A. Sahlman
Teaching Note for (9-897-079). For book only - not listed on case.
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- April 2001
- Teaching Note
MindSpring TN
By: Jeffrey F. Rayport, Steven Silverman and William A. Sahlman
Teaching Note for (9-899-178). For book only - not listed on case.
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- March 2001 (Revised September 2005)
- Case
Ritz-Carlton Hotel Company, The
By: Sandra J. Sucher and Stacy McManus
In just seven days, the Ritz-Carlton transforms newly hired employees into "Ladies and Gentlemen Serving Ladies and Gentlemen." The case details a new hotel launch, focusing on the unique blend of leadership, quality processes, and values of self-respect and dignity,...
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Keywords:
Customer Satisfaction;
Innovation and Invention;
Leadership;
Brands and Branding;
Product Launch;
Service Operations;
Performance Improvement;
Problems and Challenges;
Quality;
Status and Position;
Culture;
Value Creation;
Accommodations Industry;
Service Industry
Sucher, Sandra J., and Stacy McManus. "Ritz-Carlton Hotel Company, The." Harvard Business School Case 601-163, March 2001. (Revised September 2005.)
- February 2001 (Revised June 2002)
- Case
Customer Value Measurement at Nortel Networks--Optical Networks Division
By: Das Narayandas
Since 1995, Nortel Networks' Optical Networks (ON) division has been incorporating customer satisfaction and loyalty measures into its business practices to increase customer value. Over the years, key process owners in various parts of the organization have become...
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Keywords:
Business Divisions;
Customer Focus and Relationships;
Customer Satisfaction;
Management Teams;
Marketing Strategy;
Value Creation;
Telecommunications Industry
Narayandas, Das. "Customer Value Measurement at Nortel Networks--Optical Networks Division." Harvard Business School Case 501-050, February 2001. (Revised June 2002.)
- January 2001
- Case
Achieving Customer Satisfaction at Pizza Hut (B)
By: V.G. Narayanan and Lisa Brem
Supplements the (A) case.
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- December 2000 (Revised February 2007)
- Case
Achieving Customer Satisfaction at Pizza Hut (A)
By: V.G. Narayanan and Preeti Choudhary
Describes how Pizza Hut measures and monitors customer satisfaction, customer complaints, and the quality of its retail locations.
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- December 2000
- Case
Friona Industries, L.P.
By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
As the food industry becomes more sophisticated, and as genomics and other factors provide for quality control from the producers to the consumers in the food chain, the beef industry has been one of the last commodity systems to organize the vertical systems to...
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Keywords:
Customer Satisfaction;
Customer Value and Value Chain;
Food;
Management Systems;
Supply and Industry;
Performance Consistency;
Quality;
Partners and Partnerships;
Food and Beverage Industry;
Retail Industry
Goldberg, Ray A., Carin-Isabel Knoop, and Cate Reavis. "Friona Industries, L.P." Harvard Business School Case 901-009, December 2000.
- August 2000 (Revised September 2005)
- Case
Omnitel Pronto Italia
By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju
Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were...
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Keywords:
Customer Satisfaction;
Marketing Channels;
Marketing Strategy;
Product Positioning;
Market Entry and Exit;
Product Development;
Sales;
Competition;
Segmentation;
Value Creation;
Telecommunications Industry;
Italy
Lal, Rajiv, Carin-Isabel Knoop, and Suma Raju. "Omnitel Pronto Italia." Harvard Business School Case 501-002, August 2000. (Revised September 2005.)
- March 2000 (Revised January 2001)
- Case
Microsoft's Vega Project: Developing People and Products
By: Christopher A. Bartlett and Meg Wozny
With a focus on Matt MacLellan and his careful development as a project manager under his boss and mentor, Jim Kaplan, the case describes the evolution of Microsoft's human-resource philosophies and policies and illustrates how they work in practice to provide the...
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Keywords:
Human Resources;
Competitive Advantage;
Retention;
Personal Development and Career;
Organizational Design;
Information Technology;
Motivation and Incentives;
Leadership Development
Bartlett, Christopher A., and Meg Wozny. "Microsoft's Vega Project: Developing People and Products." Harvard Business School Case 300-004, March 2000. (Revised January 2001.)
- February 2000 (Revised April 2003)
- Case
InSite Marketing Technology (B)
By: Lynda M. Applegate and Genevieve J.S. Feraud
Provides students an example of partnerships/acquisitions that allow delivery of packaged solutions to customers in the electronic commerce space.
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Keywords:
Mergers and Acquisitions;
Customer Focus and Relationships;
Customer Satisfaction;
Entrepreneurship;
Partners and Partnerships;
Strategy;
Business Strategy;
Web Services Industry
Applegate, Lynda M., and Genevieve J.S. Feraud. "InSite Marketing Technology (B)." Harvard Business School Case 800-280, February 2000. (Revised April 2003.)
- January 2000
- Case
The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case
By: Jill Avery and Gerald Zaltman
An in-depth study of consumers' thoughts and feelings about a branded candy bar.
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Keywords:
Brand Management;
Brand Equity;
Brand Communication;
Brand & Product Management;
Brand Building;
Brand Positioning;
Brand Storytelling;
Brand Strategy;
Brand Value;
Branding;
Marketing;
Advertising;
Customer Satisfaction;
Brands and Branding;
Consumer Behavior;
Food and Beverage Industry;
Consumer Products Industry
Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.
- September 1999 (Revised April 2001)
- Case
Credit Suisse (A) (Abridged)
By: W. Earl Sasser and William E. Fulmer
Credit Suisse is looking for ways to differentiate itself from current and likely competitors. After two years of restructuring, the bank's leadership wants profitable growth. It has decided to emphasize customer service.
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Keywords:
Restructuring;
Competitive Advantage;
Customer Satisfaction;
Banks and Banking;
Growth and Development Strategy;
Banking Industry;
Retail Industry
Sasser, W. Earl, and William E. Fulmer. "Credit Suisse (A) (Abridged)." Harvard Business School Case 800-154, September 1999. (Revised April 2001.)
- September 1999 (Revised July 2006)
- Case
Juice Guys (A)
By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location.
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Keywords:
Entrepreneurship;
Product Launch;
Product Positioning;
Customer Relationship Management;
Consumer Behavior;
Commercialization;
Customer Satisfaction;
Food and Beverage Industry
Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (A)." Harvard Business School Case 800-122, September 1999. (Revised July 2006.)
- September 1999 (Revised February 2004)
- Case
Juice Guys (B)
By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location.
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Keywords:
Entrepreneurship;
Product Launch;
Product Positioning;
Customer Relationship Management;
Consumer Behavior;
Commercialization;
Customer Satisfaction;
Food and Beverage Industry
Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (B)." Harvard Business School Case 800-123, September 1999. (Revised February 2004.)
- September 1999 (Revised September 1999)
- Case
Convergys Corporation
By: Stephen P. Bradley and Kelley Porter
Focuses on the important issue of capturing the synergies between the two sides of the business, Information Management Group (IMG) and Customer Management Group (CMG). In addition, the case also addresses strategic issues from each of the individual businesses. For...
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