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-
All HBS Web
(4,285)
- People (11)
- News (928)
- Research (2,700)
- Events (5)
- Multimedia (11)
- Faculty Publications (1,616)
- January 2009 (Revised February 2009)
- Case
F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market
By: Lynda M. Applegate, Robert D. Austin, Kalle Lyytinen, Esko Penttinen and Timo Saarinen
Describes the development of a business model based on "software as a service" (SaaS) for security solution distributed through Internet Service Providers (ISPs). F-Secure disruptively entered a mature business with dominant players by executing an innovative new...
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Keywords:
Business Growth and Maturation;
Business Model;
Disruptive Innovation;
Service Delivery;
Internet;
Information Technology Industry
Applegate, Lynda M., Robert D. Austin, Kalle Lyytinen, Esko Penttinen, and Timo Saarinen. "F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market." Harvard Business School Case 809-099, January 2009. (Revised February 2009.)
- 01 Apr 2002
- News
Charting the Luminary Leadership in Professional Service Firms
rampant turmoil within the sector also surprised us. During the course of our research, there were dozens of significant mergers and acquisitions. Many leading firms went public. After decades of relative stability, most professional View Details
- February 2021 (Revised May 2021)
- Case
SafeGraph: Selling Data as a Service
By: Ramana Nanda, Abhishek Nagaraj and Allison Ciechanover
Set in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on...
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Keywords:
Data As A Service;
Monetization;
Pricing;
Business Startups;
Analytics and Data Science;
Consumer Behavior;
Analysis;
Business Model;
Health Pandemics;
Information Industry;
United States
Nanda, Ramana, Abhishek Nagaraj, and Allison Ciechanover. "SafeGraph: Selling Data as a Service." Harvard Business School Case 821-082, February 2021. (Revised May 2021.)
- August 2006
- Case
Cellular Service
Background on cellular service technology and "friends and family" plans as foundation for discussing network effects.
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Keywords:
Network Effects
Yin, Pai-Ling, and Abigail Tinker. "Cellular Service." Harvard Business School Case 707-424, August 2006.
- November 2016
- Case
QuintilesIMS: Biosimilar Marketing in England
By: John A. Quelch and Emily C. Boudreau
QuintilesIMS was a leading healthcare consulting firm best known for its data and information offerings as well as its market research and management consulting services for life science companies. By 2015, the company was expanding beyond the biopharmaceutical...
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Keywords:
Health;
Pharmaceutical Industry;
Biotech;
Marketing;
Health Care and Treatment;
Biotechnology Industry;
England
Quelch, John A., and Emily C. Boudreau. "QuintilesIMS: Biosimilar Marketing in England." Harvard Business School Case 517-054, November 2016.
- March 1996 (Revised July 1996)
- Case
Service Corporation International
By: Benjamin C. Esty and Craig F Schreiber
The CFO of a high-growth company in the low-growth and fragmented funeral services industry must decide how to optimize capital structure and earnings growth while maximizing the company's market value.
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Keywords:
Financial Management;
Value Creation;
Business Growth and Maturation;
Consolidation;
Industry Growth;
Capital Structure;
Expansion;
Service Industry;
United States;
North and Central America
Esty, Benjamin C., and Craig F Schreiber. "Service Corporation International." Harvard Business School Case 296-080, March 1996. (Revised July 1996.)
- 2004
- Chapter
Cost Economies in the Global Advertising and Marketing Services Business
By: Alvin J. Silk and Ernst R. Berndt
Keywords:
Cost Management;
Advertising;
Marketing;
Globalized Markets and Industries;
Service Industry;
Service Industry
Silk, Alvin J., and Ernst R. Berndt. "Cost Economies in the Global Advertising and Marketing Services Business." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé, 217–257. San Francisco, CA: Jossey-Bass, 2004.
- October 2008 (Revised February 2012)
- Case
Amazon Web Services
By: Robert S. Huckman, Gary P. Pisano and Liz Kind
Considers the development of Amazon Web Services (AWS), a division of Amazon.com, Inc., specializing in the provision of web-based storage and computing services to web developers. The case focuses on the issues facing Andy Jassy, the head of AWS, in 2008 as AWS faces...
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Keywords:
Price;
Market Entry and Exit;
Service Operations;
Competition;
Diversification;
Web Services Industry;
Web Services Industry
Huckman, Robert S., Gary P. Pisano, and Liz Kind. "Amazon Web Services." Harvard Business School Case 609-048, October 2008. (Revised February 2012.)
- 03 Feb 2003
- Research & Ideas
Web Services
service technologies from a provider, customer, and investor perspective. Customers are concerned with integration and driving down costs, said Steven Lewis, Microsoft's general manager of .net market...
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- November 2011
- Case
Comfort Class Transport: Does Customer Service Need an Overhaul?
By: Michael J Roberts and Paul E. Morrison
The general manager of a chauffeured limousine transport company is concerned about underperformance at the company's customer service call center. The eight-person call center handles almost all customer interaction including discussing company services with...
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Keywords:
Capacity Utilization;
Supply & Demand;
Operations Management;
Customer Service;
Management;
Demand and Consumers;
Service Operations;
Order Taking and Fulfillment;
Performance Capacity;
Customer Satisfaction;
Transportation Industry
Roberts, Michael J., and Paul E. Morrison. "Comfort Class Transport: Does Customer Service Need an Overhaul?" Harvard Business School Brief Case 114-374, November 2011.
- June 2008
- Case
From xiaonei to hainei: The Quest for the Social Networking Service Market in China
By: Joseph B. Lassiter III, Michael Shih-Ta Chen and Keith Chi-ho Wong
Wang Xing, the founder of Hainei.com, one of the fastest growing social networking service (SNS) providers in China, was preparing to raise funds from venture capitalists. Since late 2003, Wang had established several Internet startups in China. Xiaonei.com, which he...
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Keywords:
Entrepreneurship;
Venture Capital;
Social and Collaborative Networks;
Competition;
Internet;
China
Lassiter, Joseph B., III, Michael Shih-Ta Chen, and Keith Chi-ho Wong. "From xiaonei to hainei: The Quest for the Social Networking Service Market in China." Harvard Business School Case 808-164, June 2008.
- 2008
- Working Paper
Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality
By: Alvin J. Silk and Charles King III
This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of the industrial organization of this industry, namely those available... View Details
Keywords:
Advertising;
Mergers and Acquisitions;
Revenue;
Analytics and Data Science;
Surveys;
Marketing;
Measurement and Metrics;
Rank and Position;
Competition;
Service Industry;
Service Industry;
United States
Silk, Alvin J., and Charles King III. "Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality." Harvard Business School Working Paper, No. 09-044, September 2008.
- June 2014
- Case
Riverview Law: Applying Business Sense to the Legal Market
By: Heidi K. Gardner and Silvia Hodges Silverstein
Riverview Law, run like a business rather than a traditional law firm, wants to expand its unconventional concept from the UK to the US. The firm's approach includes performing all legal work for annual fixed-price contracts, using data and analytics to advise clients...
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Keywords:
Strategy;
Professional Services;
Disruptive Innovation;
Law Firms;
Client Service;
Culture;
Recruiting;
Management;
Professional Services Firms;
Business Model;
Legal Services Industry;
United Kingdom;
United States
Gardner, Heidi K., and Silvia Hodges Silverstein. "Riverview Law: Applying Business Sense to the Legal Market." Harvard Business School Case 414-079, June 2014.
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
customers are ready to try new ways of doing things. It took about five years, for example, for ATMs to come into full use, and during that time banks had to continue their traditional services while View Details
Keywords:
by Susan Young
- 2008
- Working Paper
Contracting for Servicizing
Servicizing, a novel business practice that sells product functionality rather than products, has been touted as an environmentally beneficial business practice. This paper describes how servicizing transactions mitigate some problems associated with sales...
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Keywords:
Customer Focus and Relationships;
Contracts;
Market Transactions;
Service Delivery;
Service Operations;
Sales
Toffel, Michael W. "Contracting for Servicizing." Harvard Business School Working Paper, No. 08-063, February 2008. (February 2008.)
- August 2012
- Teaching Note
Mekanism: Engineering Viral Marketing
By: Thales S. Teixeira
The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has grown tremendously from 2007 to 2010 in...
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- 2015
- Working Paper
Markets with Price Coherence
By: Benjamin Edelman and Julian Wright
In markets with price coherence, the purchase of a given good via an intermediary is constrained to occur at the same price as a purchase of that same good directly from the seller (or through another competing intermediary). We examine ten markets with price...
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Keywords:
Intermediaries;
Platforms;
Two-Sided Markets;
Vertical Restraints;
Price;
Distribution Channels;
Business History;
Financial Services Industry;
Financial Services Industry;
Financial Services Industry;
Financial Services Industry;
Financial Services Industry
Edelman, Benjamin, and Julian Wright. "Markets with Price Coherence." Harvard Business School Working Paper, No. 15-061, January 2015. (Revised March 2015.)
- Article
Media Companies Need to Become Marketing Companies
By: Andrew J. Heyward and Jeffrey F. Rayport
Heyward, Andrew J., and Jeffrey F. Rayport. "Media Companies Need to Become Marketing Companies." Harvard Business Review Blogs (February 3, 2009).
- April 2012 (Revised April 2013)
- Case
Mekanism: Engineering Viral Marketing
By: Thales S. Teixeira and Alison Caverly
Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the...
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Keywords:
Viral Marketing;
Viral Advertising;
Core Competencies;
Growth Strategy;
Online Media;
Videos;
Advertising Media;
Internet and the Web;
Expansion;
Media;
Marketing;
Advertising;
Advertising Industry;
North and Central America
Teixeira, Thales S., and Alison Caverly. "Mekanism: Engineering Viral Marketing." Harvard Business School Case 512-010, April 2012. (Revised April 2013.)
- August 1986 (Revised January 1989)
- Teaching Note
Population Services International: The Social Marketing Project in Bangladesh, Teaching Note
Teaching Note for (9-586-013).
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