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Show Results For
-
All HBS Web
(1,098)
- People (3)
- News (282)
- Research (580)
- Events (4)
- Multimedia (7)
- Faculty Publications (269)
- 08 Dec 2020
- Research & Ideas
Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles
apply, firms can now hop on a platform and pick out talent they think would be an especially good fit for their needs. When Koning and his colleagues set out to learn how many workers were being recruited versus applying for jobs...
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- July 2021
- Article
The Effect of Price on Firm Reputation
By: Michael Luca and Oren Reshef
While a business's reputation can affect its pricing, prices can also affect its reputation. To explore the effect of prices on reputation, we investigate daily data on menu prices and online ratings from a large rating and ordering platform. We find that a price...
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Keywords:
Pricing;
Reputation Systems;
IT Policy And Management;
Economics Of Digital Platforms;
Business Ventures;
Reputation;
Price;
Consumer Behavior;
Analysis
Luca, Michael, and Oren Reshef. "The Effect of Price on Firm Reputation." Management Science 67, no. 7 (July 2021): 4408–4419.
- June 2022
- Teaching Plan
Lifebank Nigeria
By: Brian Trelstad, Pippa Tubman Armerding and Wale Lawal
The aspiration of addressing maternal deaths in Nigeria, which were mostly caused by blood shortages, led Temie Giwa-Tubosun to found LifeBank in 2015. LifeBank developed an online platform that enabled hospitals to connect and purchase blood from local blood banks and...
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- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
charge of public discussions about the brands they use. And while marketers have tried to take part, they've had to face the fact that social media platforms are primarily meant for conversations among...
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- Research Summary
Networks
- Platforms and Network Effect
- On-line Social Networks
- Business Models
- 07 Nov 2023
- Research & Ideas
When Glasses Land the Gig: Employers Still Choose Workers Who 'Look the Part'
platforms to hire freelancers, the old saying that looks can be deceiving still rings true. Faced with myriad candidates who boast similar reviews on various websites, harried employers are relying on profile photos to determine,...
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Keywords:
by Scott Van Voorhis
- October 2020
- Case
LifeBank Nigeria
By: Brian Trelstad, Pippa Tubman Armerding and Wale Lawal
The aspiration of addressing maternal deaths in Nigeria, which were mostly caused by blood shortages, led Temie Giwa-Tubosun to found LifeBank in 2015. LifeBank developed an online platform that enabled hospitals to connect and purchase blood from local blood banks and...
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Keywords:
Systems Design;
Social Business;
Business At The Base Of The Pyramid;
Health Care;
Blood;
Social Enterprise;
Health Care and Treatment;
Growth and Development Strategy;
Finance;
Health Industry;
Transportation Industry;
Africa;
Nigeria
Trelstad, Brian, Pippa Tubman Armerding, and Wale Lawal. "LifeBank Nigeria." Harvard Business School Case 321-082, October 2020.
- November 2022
- Background Note
The Future of E-Commerce: Lessons from the Livestream Wars in China
By: Ayelet Israeli, Jeremy Yang and Billy Chan
This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of...
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Keywords:
Retail;
Retailing;
E-commerce;
E-Commerce Strategy;
Ecommerce;
Channels Of Distribution;
Marketing Communication;
Livestream Commerce;
Marketing;
Marketing Channels;
Marketing Strategy;
Advertising;
Brands and Branding;
Media;
Consumer Behavior;
Social Media;
Retail Industry;
Consumer Products Industry;
Advertising Industry;
China;
United States;
United Kingdom
Israeli, Ayelet, Jeremy Yang, and Billy Chan. "The Future of E-Commerce: Lessons from the Livestream Wars in China." Harvard Business School Background Note 523-055, November 2022.
- January 2019 (Revised October 2019)
- Case
Rural Taobao: Alibaba's Expansion into Rural E-Commerce
By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo
Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses...
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Keywords:
Strategy;
Business Growth;
Ecommerce;
Corporate Social Responsibility;
Business And Government;
Emerging Market;
Digital Platforms;
Internet and the Web;
Emerging Markets;
Rural Scope;
Growth and Development Strategy;
Competitive Strategy;
Corporate Social Responsibility and Impact;
Business and Government Relations;
Decision Making;
E-commerce;
China
Khanna, Tarun, Ryan Allen, Adam Frost, and Wesley Koo. "Rural Taobao: Alibaba's Expansion into Rural E-Commerce." Harvard Business School Case 719-433, January 2019. (Revised October 2019.)
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
from a civic perspective, but I don’t think it is their responsibility as companies to fix it. (Thinkstock/Getty Images) (Thinkstock/Getty Images) The WeChat social media platform in China is investing...
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- 20 May 2020
- News
The Psychic Burden of Working During Lockdown
- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
the world. But SHEIN is much more than an online marketer for these factories. What SHEIN contributes to make the platform hum is remarkable sensitivity to the fashion tastes of its consumers. It monitors what trendsetters wear on View Details
- Clubs
Greater China Club
- 19 Mar 2014
- News
A Brand Manager's Guide to Losing Control
- 19 Apr 2021
- News
Trump Wants You to Boycott Coke. His Properties Are Still Serving It
- 2017
- Working Paper
Explaining the Vertical-to-Horizontal Transition in the Computer Industry
This paper seeks to explain the technological forces that led to the rise of vertically integrated corporations in the late 19th century and the opposing forces that led to a vertical-to-horizontal transition in the computer industry 100 years later. I first model the...
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Keywords:
Organizational Design;
Business History;
Vertical Integration;
Horizontal Integration;
Digital Platforms;
Computer Industry
Baldwin, Carliss Y. "Explaining the Vertical-to-Horizontal Transition in the Computer Industry." Harvard Business School Working Paper, No. 17-084, March 2017.
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Social networking sites such as MySpace.com are some of the most trafficked on the Web—MySpace had 46 million unique users in June and features nearly 100 million personal profiles posted by users, many of whom are in their teens and...
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- March 2008 (Revised June 2011)
- Case
MySpace
By: Mikolaj Jan Piskorski, David T. Chen and Carin-Isabel Knoop
The case, set in late 2007, examines what MySpace—the largest online social network—should do to respond to its agile competitor, Facebook. Since its inception MySpace had experienced phenomenal growth, acquiring 20 million members in its first 20 months of operation,...
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Keywords:
Open Source Distribution;
Partners and Partnerships;
Social and Collaborative Networks;
Competition;
Competitive Strategy;
Internet and the Web;
Digital Platforms;
Information Technology Industry
Piskorski, Mikolaj Jan, David T. Chen, and Carin-Isabel Knoop. "MySpace." Harvard Business School Case 708-499, March 2008. (Revised June 2011.)
- November 2012 (Revised June 2013)
- Case
GREE, Inc.
By: Andrei Hagiu and Masahiro Kotosaka
In 2012, GREE was one of the world's most profitable mobile social gaming companies. Its success in Japan was due both to its in-house games and to the development platform that it offered to third-party game developers. Its biggest challenge was to replicate the...
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Hagiu, Andrei, and Masahiro Kotosaka. "GREE, Inc." Harvard Business School Case 713-447, November 2012. (Revised June 2013.)
- March 2008 (Revised March 2014)
- Case
By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein
As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the...
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