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Show Results For
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All HBS Web
(230)
- People (1)
- News (58)
- Research (88)
- Multimedia (3)
- Faculty Publications (41)
- 17 Feb 2015
- News
The First Five Years: Diogo Castro Freire (MBA 2012)
started with an IndieGogo campaign, which already has the support of 500 people and obtained fiscal sponsorship from the prestigious San Francisco Film Society. Climate change is a story about all of us, so we thought it was appropriate...
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- 01 Dec 2001
- News
Q&A: John Quelch
concept we're working on involves sponsorship of annual mega-conferences that will bring together academics from many disciplines, practitioners, and leading policymakers to discuss fundamentally important themes. One of these is planned...
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Deborah Blagg
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
they want their brands associated with the Olympic movement, the Olympic logo, and the worldwide footprint the Games make in the global economy. John Hancock, for example, will continue to leverage that cachet this spring with its View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
with kids," explains the enthusiastic McCarter, who reached more than five million kids with T. rex Sue's six-hour live Web-cast last May. Sponsorship The high cost of putting together a major exhibition increasingly requires that museums...
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- 01 Feb 1998
- News
Running Up the Score
about broadcasting rights, the licensing of merchandise, sports apparel and equipment, product endorsements, and sponsorships of sports, teams, and sports-related events." It is only in recent decades that pro-fessional sports have...
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Garry Emmons
- 25 Jan 2000
- Research & Ideas
Strategic Alliances
Timberland's sponsorship of City Year events and City Year–organized projects for Timberland employees—that made clear their mutual interest in making a positive impact on society. By the third, or integrative, stage of a relationship...
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by Nancy O. Perry
- Web
Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
on the Air. U.S. Steel Annual Report, 1949. Corporate Reports Collection, Baker Library, Harvard Business School. Show caption Hide caption The company also sought out sponsorship of the arts through The Theatre Guild on the Air, a weekly...
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- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
our corporate employees to do volunteer work, sponsorship of arts endeavors, and a Gap foundation to help at-risk youth to realize their potential and experience success. Not to put you on the spot, but what do you usually wear to work? I...
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- 18 Oct 2016
- First Look
October 18, 2016
an overall sponsorship deal with the NBA. With his Stance deal coming up for renewal in October 2016, what kind of deal should Wade and Joseph-Metelus propose to Stance? And how would a newly structured partnership fit into Wade’s overall...
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Sean Silverthorne
- 01 Jun 2013
- News
Five Bright Ideas
major public school districts by 2015. "Today, with the public no longer fully funding public education, even 'wealthy' school districts need funds to increase achievement," says Freeman. "EFP helps arrange ethical, appropriate, and sustainable marketing View Details
- 29 Sep 2008
- Research & Ideas
How Economics May Lead to Better Football Games
Utku Ünver explain in a paper, factors such as contracts, control of stadiums, and corporate sponsorship effectively tied the hands of the National Collegiate Athletic Association (NCAA) into a system of early matching of teams....
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- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
audience mix, as does the element of national pride that comes with victory and the emotional flag-raising ceremony that follows. The brand power of the Olympics is also fueled by business and marketer attention, especially sponsorship...
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- 05 Nov 2021
- Op-Ed
How to Tap the Talent Automated HR Platforms Miss
As the global staffing shortage grinds on, corporate recruiters everywhere are relying on their online hiring platforms and automated systems to deliver the candidates they need. Too often, these tools will fail them, sidelining many qualified workers in the process....
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by Joseph B. Fuller
- 17 Jun 2002
- Research & Ideas
Entrepreneurship in Asia and Foreign Direct Investment
domestic firms in part due to a deliberate governmental bias against private local firms, mainly in the 1960s and 1970s, he continued, so foreign firms held a more substantial relative advantage. But in Taiwan, the government provided a View Details
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by Martha Lagace
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
generating sponsorship revenue? KCON LA and KCON Tokyo have made a profit for multiple years in a row, and KCON NY was in the black for the first time in 2016, but other KCONs lost money. What can they do to further grow the Bibigo brand...
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Carmen Nobel
- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
Clubs News Clubs News Digital health platform Noom awarded Entrepreneurial Company of the Year In a virtual award celebration held on April 6, the HBS Association of Northern California (HBSANC) honored the digital health platform Noom as its 2022 Entrepreneurial...
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Margie Kelley
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
would prove to be one of these “bright spots.” Not quite 50 people had registered for the free event, and there was no guarantee that they would attend. Sponsorships for the event had been slow to materialize. The eight challenges that...
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Sean Silverthorne
- 07 Apr 2003
- Research & Ideas
XTV: Xerox’s Attempted Recovery From “Fumbling the Future”
the sponsorship of Adams, and armed with funding from XTV, Domit got the opportunity to develop his strategy outside Xerox's internal development units. Domit became the CEO of AWP, which gave him the resources to turn the...
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by Henry Chesbrough
- 22 Nov 2017
- News
How to Build a Winning Culture on a Losing Team
3,600 when we arrived to up to north of 14,000 right now, and our sponsorship base is up about five times since we got here four short years ago. So you're talking about like a exponential increase in revenue and success. And that can...
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- 17 Oct 2006
- First Look
First Look: October 17, 2006
closed, Lenovo is preparing for the intense limelight that would come with its sponsorship of the February 2006 Turin Winter Olympics. There, it plans to introduce a Lenovo-branded product line designed from the bottom up for the small to...
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Sean Silverthorne