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Show Results For
-
All HBS Web
(3,069)
- News (586)
- Research (1,984)
- Events (17)
- Multimedia (24)
- Faculty Publications (1,108)
- March 2013
- Article
Advertising's New Medium: Human Experience
Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than...
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Rayport, Jeffrey F. "Advertising's New Medium: Human Experience." Harvard Business Review 91, no. 3 (March 2013): 76–84.
- February 2014
- Supplement
Pixability: Managing a Corporate Board
By: Noam Wasserman
"Bettina’s Board Walk" examines the board management methods of Bettina Hein, Founder-CEO of Pixability, Inc., as she prepares for and conducts a standard board meeting. The case is designed to give students an understanding of the delicate dynamics inherent in board...
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Wasserman, Noam. "Pixability: Managing a Corporate Board." Harvard Business School Video Supplement 814-702, February 2014.
- September 2004 (Revised January 2006)
- Tutorial
Introduction to Cost Accounting Systems
By: David F. Hawkins, V.G. Narayanan, Jacob Cohen and Michele Jurgens
Covers the basics of cost system design, demonstrating in a clear, step-by-step fashion how costs are assigned to cost objects. Key concepts include direct and indirect costs, two-stage allocation, cost pools, and cost drivers. Also provides a brief review of several...
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- February 2023
- Case
Success Academy Charter Schools
By: Robin Greenwood, Joshua D. Coval, Denise Han, Ruth Page and Dave Habeeb
This stand-alone multimedia case follows the story of Eva Moskowitz and Success Academy, a network of high-performing charter schools in New York City. As a New York City councilor between 1999 and 2006, Moskowitz became frustrated over the inertia and dysfunction in...
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Keywords:
Business and Government Relations;
Performance Effectiveness;
Equality and Inequality;
Private Sector;
Education Industry;
New York (city, NY)
Greenwood, Robin, Joshua D. Coval, Denise Han, Ruth Page, and Dave Habeeb. "Success Academy Charter Schools." Harvard Business School Multimedia/Video Case 222-707, February 2023.
- 17 Sep 2018
- Working Paper Summaries
The Impact of Penalties for Wrong Answers on the Gender Gap in Test Scores
- September 1987 (Revised October 1987)
- Background Note
The Job of the General Manager
By: James L. Heskett
Describes elements of the job of the general manager that are addressed in the Management Policy and Practice course at the Harvard Business School. These include: 1) establishing strategic direction, 2) setting goals and managing standards of performance, 3)...
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Keywords:
Experience and Expertise;
Policy;
Recruitment;
Working Conditions;
Managerial Roles;
Resource Allocation;
Mission and Purpose;
Performance Evaluation;
Strategy;
Value
Heskett, James L. "The Job of the General Manager." Harvard Business School Background Note 388-035, September 1987. (Revised October 1987.)
- 28 Jun 2018
- News
If You Want to Do Good, Expect to Do Badly
Robert S. Kaplan
Robert S. Kaplan is Senior Fellow and Marvin Bower Professor of Leadership Development, Emeritus at the Harvard Business School. He joined the HBS faculty in 1984 after spending 16 years on the faculty of the business school at Carnegie-Mellon University, where he... View Details
- September 1989 (Revised December 1989)
- Case
Siemens Electric Motor Works (A) and (B) (Combined)
Explores how a cost system can help support a firm's decision to change strategies. In the process, students are exposed to a simple activity-based cost system. Also examines Siemens policy for transferring products between sales and manufacturing divisions. Transfer...
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Cooper, Robin, and Karen Wruck. "Siemens Electric Motor Works (A) and (B) (Combined)." Harvard Business School Case 190-052, September 1989. (Revised December 1989.)
- November 1984 (Revised March 1999)
- Case
Mayers Tap, Inc. (C)
Mayers Tap, Inc. has decided to redesign its cost system. In this case it uses three different cost center designs to determine how the new system should be designed. Students are asked to drop unprofitable products under the three scenarios and explain the effects on...
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Cooper, Robin. "Mayers Tap, Inc. (C)." Harvard Business School Case 185-026, November 1984. (Revised March 1999.)
- November 2003 (Revised July 2006)
- Case
STAR 2003
By: Thomas R. Piper
A shift in strategy from broadcasting standardized programs throughout its footprint to localized programming necessitates a review of STAR's organizational structure. Growing complexity and a need for local responsiveness point toward adoption of a country-based...
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Keywords:
Corporate Strategy;
Organizational Structure;
Management Teams;
Decision Choices and Conditions;
Organizational Design;
Complexity;
Entertainment and Recreation Industry;
Service Industry
Piper, Thomas R. "STAR 2003." Harvard Business School Case 204-014, November 2003. (Revised July 2006.)
- December 2014 (Revised July 2016)
- Case
HEINEKEN—Brewing a Better World
By: Forest L. Reinhardt, José Alvarez, Tonia Junker and Daniela Beyersdorfer
The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, and Desperados and for its award-winning marketing campaigns, seeks to closely integrate its long-term sustainability "Brewing a Better World" approach into its...
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Keywords:
Beer/brewing Industry;
Sustainability;
Local Sourcing;
Corporate Strategy;
Global Strategy;
Brands and Branding;
Marketing Strategy;
Supply Chain Management;
Corporate Social Responsibility and Impact;
Food and Beverage Industry
Reinhardt, Forest L., José Alvarez, Tonia Junker, and Daniela Beyersdorfer. "HEINEKEN—Brewing a Better World." Harvard Business School Case 715-022, December 2014. (Revised July 2016.)
- April 2012
- Article
The Changing Ecology of Teams: New Directions for Teams Research
By: Ruth Wageman, Heidi K. Gardner and Mark Mortensen
The nature of collaboration has been changing at an accelerating pace, particularly in the last decade. Much of the published work in teams research, however, is still focused on the archetypal team that has well-defined membership, purposes, leadership, and standards...
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Keywords:
Groups and Teams;
Research;
Change Management;
Leadership;
Standards;
Performance Effectiveness;
Theory;
Civil Society or Community
Wageman, Ruth, Heidi K. Gardner, and Mark Mortensen. "The Changing Ecology of Teams: New Directions for Teams Research." Journal of Organizational Behavior 33, no. 3 (April 2012): 301–315.
- Article
Popular Acceptance of Inequality Due to Innate Brute Luck and Support for Classical Benefit-based Taxation
U.S. survey respondents' views on distributive justice differ in two specific, related ways from what is conventionally assumed in modern optimal tax research. When expressing their preferences over allocations in stylized, hypothetical scenarios meant to isolate key...
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Keywords:
Optimal Taxation;
Welfarism;
Luck;
Benefit-based Taxation;
Taxation;
Equality and Inequality;
Attitudes
Weinzierl, Matthew C. "Popular Acceptance of Inequality Due to Innate Brute Luck and Support for Classical Benefit-based Taxation." Journal of Public Economics 155 (November 2017): 54–63. (Also Harvard Business School Working Paper, No. 16-104, March 2016; revised July 2016, and NBER Working Paper Series, No. 22462, July 2016. See Notes on Fortune article.)
- 2021
- Working Paper
Population Interference in Panel Experiments
By: Iavor I Bojinov, Kevin Wu Han and Guillaume Basse
The phenomenon of population interference, where a treatment assigned to one experimental unit affects another experimental unit's outcome, has received considerable attention in standard randomized experiments. The complications produced by population interference in...
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Bojinov, Iavor I., Kevin Wu Han, and Guillaume Basse. "Population Interference in Panel Experiments." Harvard Business School Working Paper, No. 21-100, March 2021.
- 2001
- Working Paper
Bank Capital and Risk Management: Issues for Banks and Regulators
By: Kenneth A. Froot
Banks and financial firms are in the process of evolving away from primary warehousers of risk to diversified originators and distributors of financial services. These changes are important for the way that financial firms think about their needs for economic... View Details
Keywords:
Bank Capital And Risk Management;
Issues For Banks And Regulators;
Risk Management;
Governance Compliance;
Capital;
Banks and Banking;
Banking Industry
Froot, Kenneth A. "Bank Capital and Risk Management: Issues for Banks and Regulators." IFCI Geneva Research Paper, No. 8, April 2001. (International Financial Risk Institute.)
- June 2004 (Revised January 2005)
- Case
Rambus Inc., 2004
By: David B. Yoffie and Deborah Freier
Examines the role of technology licensing in strategies for high-technology companies. In the 1990s, Rambus developed a revolutionary memory technology that would improve the ability of DRAMs to keep pace with ever-faster microprocessors. To commercialize the...
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Keywords:
Innovation Strategy;
Lawsuits and Litigation;
Strategic Planning;
Relationships;
Commercialization;
Competition;
Technology Adoption;
Value;
Semiconductor Industry
Yoffie, David B., and Deborah Freier. "Rambus Inc., 2004." Harvard Business School Case 704-500, June 2004. (Revised January 2005.)