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Show Results For
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All HBS Web
(1,113)
- People (1)
- News (141)
- Research (759)
- Multimedia (4)
- Faculty Publications (409)
A Prescriptive Analytics Framework for Optimal Policy Deployment Using Heterogeneous Treatment Effects
We define a prescriptive analytics framework that addresses the needs of a constrained decision-maker facing, ex ante, unknown costs and benefits of multiple policy levers. The framework is general in nature and can be deployed in any utility maximizing...
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- Web
Strategy - Institute For Strategy And Competitiveness
frameworks that explain how competition works and its implications for strategy in business, government, and society. What is Strategy? Strategy explained View Details
- November–December 2013
- Article
The Dynamic Effects of Bundling as a Product Strategy
By: Timothy Derdenger and Vineet Kumar
Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure components? Does correlation in consumer valuations make bundling more or less effective? Does bundling serve as a complement or substitute...
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Derdenger, Timothy, and Vineet Kumar. "The Dynamic Effects of Bundling as a Product Strategy." Marketing Science 32, no. 6 (November–December 2013): 827–859.
- 2015
- Other Teaching and Training Material
Competitive Strategies Marketing Reading
By: Jill Avery and Sunil Gupta
Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
Keywords:
Competitive Strategy
Avery, Jill, and Sunil Gupta. "Competitive Strategies Marketing Reading." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8158, 2015.
- March 2008
- Background Note
Marketing Input and Innovation Strategy
By: Elie Ofek
This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from...
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Keywords:
Customer Focus and Relationships;
Innovation Strategy;
Knowledge Use and Leverage;
Marketing;
Research;
Competition
Ofek, Elie. "Marketing Input and Innovation Strategy." Harvard Business School Background Note 508-090, March 2008.
- 02 Feb 2004
- Research & Ideas
Mapping Your Corporate Strategy
deliver a different value proposition than competitors or the same value proposition better. The strategy map framework allows companies to identify and link together the critical internal processes and...
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Keywords:
by Martha Lagace
- Web
Strategy Explained - Institute For Strategy And Competitiveness
HBS ISC Strategy Strategy Strategy Explained Business Strategy Creating a Successful Strategy Corporate View Details
- Web
Economic Strategy - Institute For Strategy And Competitiveness
HBS ISC Competitiveness & Economic DevelopmentCED Competitiveness & Economic Development Frameworks & Key Concepts Research & Applications Frameworks & Key Concepts Frameworks...
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- Research Summary
Strategy and Location
An increasing number of companies finds that their individual success is more and more not only a function of their own decisions but also of the local business environment they operate in. In a globalized world economy, these geographically bound factors are among the...
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- 21 Jun 2010
- News
Strategy and Execution for Emerging Markets
- April 1999
- Teaching Note
Issues in Technology Strategy TN
By: Clayton M. Christensen
Provides instructors with an overview for the module in the Managing Innovation course, Issues in Technology Strategy. Provides an overview of the frameworks introduced in the module that can help managers in their efforts to formulate strategies relating to several...
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- Teaching Interest
Harvard Business Online: Business Strategy
Business Strategy equips current and aspiring managers and consultants with a simplified framework they can immediately apply to create value for customers, employees, and suppliers while maximizing returns and an organization’s competitive edge. The course features...
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- January 2008
- Article
Putting Leadership Back into Strategy
In recent decades an infusion of economics has lent the study of strategy much needed theory and empirical evidence. Strategy consultants, armed with frameworks and techniques, have stepped forward to help managers analyze their industries and position their companies...
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Keywords:
Leadership;
Growth and Development Strategy;
Managerial Roles;
Mission and Purpose;
Organizational Change and Adaptation;
Creativity;
Competitive Strategy;
Competitive Advantage
Montgomery, Cynthia A. "Putting Leadership Back into Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 54–60.
- September 1982 (Revised October 1988)
- Background Note
Note on Implementing Strategy
Presents a framework for thinking about problems of implementing strategy. Defines the tasks of implementation and the range of implementation situations, then develops four approaches to implementation and reviews a range of implementation skills. Intended for use in...
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Keywords:
Strategy
Hamermesh, Richard G. "Note on Implementing Strategy." Harvard Business School Background Note 383-015, September 1982. (Revised October 1988.)
- 2004
- Book
Global Strategy and Organization
By: Anil K. Gupta and Vijay Govindarajan
In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting.
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Gupta, Anil K., and Vijay Govindarajan. Global Strategy and Organization. Hoboken, NJ: John Wiley & Sons, 2004.
- Mar 12 2019
- Testimonial
Adapting Strategies with Regional Context
- October 2021 (Revised February 2022)
- Case
Newsweek: Driving a Digital First Strategy
By: Lynda M. Applegate and Suraj Srinivasan
The case describes the transformation at Newsweek, the storied news magazine that had fallen from its commanding position as a premier print publication unable to find its footing in the fast changing digital media landscape. After buying Newsweek and taking over as...
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Keywords:
Transformation;
Strategy;
Internet and the Web;
Analytics and Data Science;
Performance Evaluation;
Partners and Partnerships
Applegate, Lynda M., and Suraj Srinivasan. "Newsweek: Driving a Digital First Strategy." Harvard Business School Case 822-052, October 2021. (Revised February 2022.)
- TeachingInterests
Strategy and Technology (Elective Curriculum)
By: David B. Yoffie
This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What strategies can win in markets with strong network effects? How can firms leverage technology to build multi-sided platforms?... View Details
- November 1990 (Revised June 1991)
- Case
American Airlines (A): Strategy in the 1990s
By: Jay W. Lorsch and Gary W. Loveman
American Airlines is pursuing a growth strategy through international and domestic route expansion. At the same time, the airline is working hard to cut costs while trying to provide the best customer service possible. Is this strategy achievable given the recent surge...
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Keywords:
Expansion;
Air Transportation;
Cost Management;
Customer Focus and Relationships;
Growth and Development Strategy;
Air Transportation Industry;
United States
Lorsch, Jay W., and Gary W. Loveman. "American Airlines (A): Strategy in the 1990s." Harvard Business School Case 491-044, November 1990. (Revised June 1991.)
Driving Digital Strategy
Disruption and transformation get a lot of hype, and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Typical approaches used by legacy players such as using technology to improve... View Details