Filter Results
:
(8,184)
Show Results For
-
All HBS Web
(8,184)
- People (26)
- News (2,285)
- Research (4,270)
- Events (23)
- Multimedia (152)
- Faculty Publications (2,691)
Show Results For
-
All HBS Web
(8,184)
- People (26)
- News (2,285)
- Research (4,270)
- Events (23)
- Multimedia (152)
- Faculty Publications (2,691)
- February 2011 (Revised December 2012)
- Case
The Ford Fiesta
By: John Deighton and Leora Kornfeld
Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image...
View Details
Keywords:
Advertising Campaigns;
Digital Marketing;
Leadership;
Goals and Objectives;
Brands and Branding;
Marketing Strategy;
Product Launch;
Market Entry and Exit;
Standards;
Auto Industry
Deighton, John, and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Case 511-117, February 2011. (Revised December 2012.) (request a courtesy copy.)
Mastering the VC Game
Entrepreneurs who dream of building the next Amazon, Facebook or Google have the opportunity to take advantage of one of the most powerful economic engines the world has ever known: venture capital. To do so, you need to woo, impress, and persuade venture... View Details
- January 2010
- Case
Five and Six Dulles Station
By: Arthur I Segel
Cricket Real Estate Advisors needs to decide if they should invest in a proposed joint venture development with Buddy Holly & Associates. Holly is a successful northern Virginia office developer who plans to develop two buildings containing 232,750 rentable square...
View Details
Keywords:
Valuation;
Joint Ventures;
Markets;
Accounting Audits;
International Finance;
Agreements and Arrangements;
Change;
Strategic Planning;
Management Analysis, Tools, and Techniques;
Financial Management;
Real Estate Industry
Segel, Arthur I. "Five and Six Dulles Station." Harvard Business School Case 210-047, January 2010.
- November 2008
- Case
Eden McCallum
By: Heidi K. Gardner and Robert G. Eccles
This case illustrates the leadership and management challenges of starting a new firm based on a new business model and how success creates pressures that challenge the work/life balance which was one of the original goals of its two founders. The case also raises...
View Details
Gardner, Heidi K., and Robert G. Eccles. "Eden McCallum." Harvard Business School Case 409-060, November 2008.
- January 1999 (Revised August 1999)
- Background Note
Doing Business in Russia: Note on Negotiating in the "Wild East"
By: James K. Sebenius and Randall A Fine
Based on an MBA's experience, this anecdotal note explores cross-border negotiations between U.S. executives and Russian counterparts. The first section guides the reader through general aspects of the Russian market. Next follows a characterization of the Russian...
View Details
Keywords:
Negotiation Deal;
Problems and Challenges;
Negotiation Style;
Decisions;
Cross-Cultural and Cross-Border Issues;
Negotiation Participants;
Russia;
United States
Sebenius, James K., and Randall A Fine. Doing Business in Russia: Note on Negotiating in the "Wild East". Harvard Business School Background Note 899-048, January 1999. (Revised August 1999.)
- April 1997
- Case
Display Technologies, Inc.
By: Jonathan West, H. Kent Bowen and Ryota Matsui
Display Technologies, Inc. (DTI) is a new joint venture between Toshiba and IBM Japan that is manufacturing the most advanced form of flat panel displays. With success in achieving significant production volumes, DTI has been asked to double its output as quickly as...
View Details
Keywords:
Joint Ventures;
Decision Choices and Conditions;
Technological Innovation;
Growth and Development Strategy;
Product Development;
Production;
Performance Expectations;
Electronics Industry
West, Jonathan, H. Kent Bowen, and Ryota Matsui. "Display Technologies, Inc." Harvard Business School Case 697-117, April 1997.
- September 1989 (Revised August 1990)
- Case
Don Burr
By: Shoshana Zuboff
Traces the career development of People Express founder Don Burr. Shows how an individual's evolving set of needs and values influences career choices and how each successive working environment meets these needs or spurs the individual to move on. Concludes as Burr is...
View Details
Zuboff, Shoshana. "Don Burr." Harvard Business School Case 490-014, September 1989. (Revised August 1990.)
- January 1989
- Case
Benetton S.p.A.
Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge...
View Details
Keywords:
Marketing Strategy;
Organizational Structure;
Growth and Development;
Business Strategy;
Performance Effectiveness;
Fashion Industry;
Apparel and Accessories Industry
Stevenson, Howard H. "Benetton S.p.A." Harvard Business School Case 389-074, January 1989.
- 24 Nov 2014
- News
The Unifying Leader
- Program
Driving Digital Strategy
advantage of the opportunities presented by digital transformation Learn how new technologies are impacting business Make digital transformation a key part of your organization's strategy Create and manage the capabilities that drive digital View Details
- 23 Apr 2019
- Blog Post
Propel Your Career Forward with Some of Our Favorite Books
an opportunity for alumni to reflect on their careers and take the steps needed to continue down a path of success or make a change. True North Our society needs strong leaders to help solve major world issues. More importantly, for...
View Details
- December 2018 (Revised October 2019)
- Case
Barteca: The Challenge and Opportunity of Private Equity
By: Lena G. Goldberg and Michael S. Kaufman
Andy Pforzheimer and Sasa Mahr-Batuz, co-founders of a highly successful seven-location restaurant brand, had just opened the first location of a new brand. They had mapped out future expansion for both brands but wondered if, rather than lining up an assortment of...
View Details
Goldberg, Lena G., and Michael S. Kaufman. "Barteca: The Challenge and Opportunity of Private Equity." Harvard Business School Case 319-076, December 2018. (Revised October 2019.)
- August 2001 (Revised October 2001)
- Case
What a Great Idea
By: Myra M. Hart and Susan Harmeling
Charles "Chic" Thompson has created a successful business as a professional speaker, consultant, and author of two books on creativity. He is challenged to institutionalize his knowledge and brand in an organization that will outlive his involvement. This case examines...
View Details
Keywords:
Knowledge Management;
Entrepreneurship;
Management Teams;
Organizational Design;
Technological Innovation;
Technology Adoption;
Service Industry;
Education Industry
Hart, Myra M., and Susan Harmeling. "What a Great Idea." Harvard Business School Case 802-030, August 2001. (Revised October 2001.)
- November 1998 (Revised August 1999)
- Case
Mickey Maurer: IBJ Corp. and MyStar Communications
By: Paul W. Marshall and Jeremy Dann
Mickey Maurer is a successful entrepreneur who retired in the late 1980s and then reentered the business world with the purchase of two media companies. In the radio industry he faces competition from large national players. In his publishing enterprise, Maurer...
View Details
Keywords:
Motivation and Incentives;
Competition;
Business Growth and Maturation;
Entrepreneurship;
Management Teams;
Media and Broadcasting Industry
Marshall, Paul W., and Jeremy Dann. "Mickey Maurer: IBJ Corp. and MyStar Communications." Harvard Business School Case 899-106, November 1998. (Revised August 1999.)
- October 1993 (Revised September 1994)
- Case
Catalina Marketing Corp.
By: David E. Bell, Walter J. Salmon and Dinny Starr
Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via...
View Details
Keywords:
Advertising;
Information Management;
Expansion;
Product;
Salesforce Management;
Information Technology;
Growth and Development Strategy;
Customer Value and Value Chain;
Advertising Industry
Bell, David E., Walter J. Salmon, and Dinny Starr. "Catalina Marketing Corp." Harvard Business School Case 594-026, October 1993. (Revised September 1994.)
- 17 Jul 2012
- News
Act Bigger than You Are
- 06 May 2013
- News
Crowdfunding tries to grow up
- 28 Mar 2011
- News
You've achieved career success. What's next?
- 23 Jun 2021
- News
What Makes TikTok Video Ads Tick?
- 30 Nov 2011
- News