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- Faculty Publications (1,330)
- February 1997 (Revised January 2002)
- Case
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the...
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Keywords:
Management Teams;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Product Launch;
Product Positioning;
Innovation and Invention;
Auto Industry;
North America
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
- 1997
- Book
Environment, Ethics, and Behavior: The Psychology of Environmental Valuation and Degradation
By: M. H. Bazerman, D. M. Messick, A. E. Tenbrunsel and K. A. Wade-Benzoni
Bazerman, M. H., D. M. Messick, A. E. Tenbrunsel and K. A. Wade-Benzoni, eds. Environment, Ethics, and Behavior: The Psychology of Environmental Valuation and Degradation. San Francisco: New Lexington Press, 1997.
- 1997
- Chapter
The Dysfunctional Aspects of Environmental Standards
By: A. E. Tenbrunsel, K. A. Wade-Benzoni, D. M. Messick and M. H. Bazerman
Tenbrunsel, A. E., K. A. Wade-Benzoni, D. M. Messick, and M. H. Bazerman. "The Dysfunctional Aspects of Environmental Standards." In Environment, Ethics, and Behavior: The Psychology of Environmental Valuation and Degradation, edited by M. H. Bazerman, D. M. Messick, A. E. Tenbrunsel, and K. A. Wade-Benzoni. San Francisco: New Lexington Press, 1997.
- November 1996
- Case
Del Webb Corporation (B), The
By: Jay W. Lorsch and Samanta Graff
On November 16, 1987, the Del Webb board appointed Phil Dion chairman and CEO. This case outlines the development and implementation of a strategy to focus exclusively on real estate development and to liquidate all other assets. Discusses the appointment of two new...
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Keywords:
Crisis Management;
Management Succession;
Strategic Planning;
Governing and Advisory Boards;
Business and Shareholder Relations;
Conflict of Interests;
Real Estate Industry
Lorsch, Jay W., and Samanta Graff. "Del Webb Corporation (B), The." Harvard Business School Case 497-017, November 1996.
- November – December 1996
- Article
What Is Strategy?
By: M. E. Porter
Today's dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity, quality, and speed, managers have embraced tools such as TQM, benchmarking, and reengineering. Dramatic operational...
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Keywords:
Strategy
Porter, M. E. "What Is Strategy?" Harvard Business Review 74, no. 6 (November–December 1996): 61–78.
- October 1996 (Revised December 2022)
- Case
Chiquita Brands International (A)
By: Debora L. Spar and Terence Mulligan
When a new banana import policy is implemented in 1993 by the European Union, Chiquita Brands International, the world's largest banana distributor, watches its sales and net income plummet. The policy, Council Regulation (EEC 404/93), uses a new tariff and quota...
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Keywords:
Plant-Based Agribusiness;
Trade;
Government and Politics;
Policy;
Market Design;
Fairness;
Agriculture and Agribusiness Industry;
Latin America;
European Union
Spar, Debora L., and Terence Mulligan. "Chiquita Brands International (A)." Harvard Business School Case 797-015, October 1996. (Revised December 2022.)
- August 1996 (Revised May 1997)
- Case
Delta & Pine Land: Measuring the Value of Transgenic Cotton
By: Ray A. Goldberg and Charlotte A. Tasker
Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should...
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Keywords:
Agribusiness;
Joint Ventures;
Marketing Strategy;
Supply Chain Management;
Performance Consistency;
Information Technology;
Transportation;
Valuation;
Biotechnology Industry
Goldberg, Ray A., and Charlotte A. Tasker. "Delta & Pine Land: Measuring the Value of Transgenic Cotton." Harvard Business School Case 597-005, August 1996. (Revised May 1997.)
- March 1996 (Revised January 2002)
- Case
Freeport Indonesia
In 1996, PT Freeport Indonesia, the mining subsidiary of Freeport McMoRan, had just completed an expansion of its copper and gold mine in the western half of New Guinea. The mine, which had dealt with numerous environmental and sociocultural problems over the past...
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Keywords:
Trade;
Mining;
Environmental Sustainability;
Business Strategy;
Expansion;
Social Issues;
Mining Industry;
Indonesia
Vietor, Richard H.K. "Freeport Indonesia." Harvard Business School Case 796-124, March 1996. (Revised January 2002.)
- February 1996
- Teaching Note
Advertising Council Earth Share Campaign, The: Strategy, Execution, and Final Campaign TN
- 1996
- Chapter
Environmental Degradation: Exploring the Rift Between Environmentally Benign Attitudes and Environmentally Destructive Behaviors
By: M. H. Bazerman, K. A. Wade-Benzoni and F. Benzoni
Bazerman, M. H., K. A. Wade-Benzoni, and F. Benzoni. "Environmental Degradation: Exploring the Rift Between Environmentally Benign Attitudes and Environmentally Destructive Behaviors." In Codes of Conduct: Behavioral Research into Business Ethics, edited by D. M. Messick and A. E. Tenbrunsel. New York: Russell Sage Foundation, 1996.
- 1996
- Chapter
Shark Harvesting and Resource Conservation
By: K. A. Wade-Benzoni, A. E. Tenbrunsel and M. H. Bazerman
- 1995
- Book
Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation
Keywords:
Knowledge
Leonard-Barton, D. A. Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation. Boston: Harvard Business School Press, 1995.
- October 1995 (Revised September 1996)
- Case
Dell Computer Corporation
By: Das Narayandas and V. Kasturi Rangan
Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the...
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Narayandas, Das, and V. Kasturi Rangan. "Dell Computer Corporation." Harvard Business School Case 596-058, October 1995. (Revised September 1996.)
- September–October 1995
- Article
Green and Competitive: Ending the Stalemate
By: M. E. Porter and Claas van der Linde
Porter, M. E., and Claas van der Linde. "Green and Competitive: Ending the Stalemate." Harvard Business Review 73, no. 5 (September–October 1995).
- 1995
- Chapter
Investment in Pollution Compliance Options: The Case of Georgia Power
By: F. L. Reinhardt and M. Edleson
Keywords:
Pollutants;
Investment;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Energy Industry;
Georgia (state, US)
Reinhardt, F. L., and M. Edleson. "Investment in Pollution Compliance Options: The Case of Georgia Power." In Real Options in Capital Investment: Models, Strategies, and Applications, edited by L. Trigeorgis. Westport, CT: Praeger, 1995.
- 1995
- Chapter
Dealing with Blocking Coalitions and Related Barriers to Agreement: Lessons from Negotiations on the Oceans, the Ozone, and the Climate
Keywords:
Agreements and Arrangements;
Alliances;
Negotiation;
Environmental Sustainability;
Climate Change
Sebenius, James K. "Dealing with Blocking Coalitions and Related Barriers to Agreement: Lessons from Negotiations on the Oceans, the Ozone, and the Climate." In Barriers to Conflict Resolution, edited by Kenneth Arrow, Robert H. Mnookin, Lee Ross, Amos Tversky, and Robert Wilson, 150–182. New York: W.W. Norton & Company, 1995.
- April 1995 (Revised July 1996)
- Case
Microsoft, 1995
By: Tarun Khanna, David B. Yoffie and Israel Yellen Ganot
Explores Microsoft's core desktop computing software business and its newer endeavors in 1995. Designed to explore the sustainability of its phenomenal success, and to examine the logic behind its renewed emphasis on some areas, particularly the home computing software...
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Khanna, Tarun, David B. Yoffie, and Israel Yellen Ganot. "Microsoft, 1995." Harvard Business School Case 795-147, April 1995. (Revised July 1996.)
- April 1995 (Revised November 1997)
- Teaching Note
Walt Disney Company, The (B): Sustaining Growth (TN)
By: David J. Collis
Teaching Note for (1-794-129).
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- April 1995 (Revised May 1995)
- Case
Metsa-Serla: Environmental Labels in the European Forest Products Markets
By: Forest L. Reinhardt and Pat Markovich
Reinhardt, Forest L., and Pat Markovich. "Metsa-Serla: Environmental Labels in the European Forest Products Markets." Harvard Business School Case 795-148, April 1995. (Revised May 1995.)
- February 1995
- Case
Promus Companies, The: Harrah's Casinos
By: Stephen P. Bradley and Takia Mahmood
Provides an overview of the U.S. gambling industry and the rapid expansion of gambling beyond Nevada and New Jersey since 1988. Focuses on Harrah's, a traditional top-tier casino company, which was the first to aggressively expand into emerging gaming markets and that...
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Keywords:
Emerging Markets;
Competitive Advantage;
Corporate Strategy;
Expansion;
Las Vegas;
New Jersey
Bradley, Stephen P., and Takia Mahmood. "Promus Companies, The: Harrah's Casinos." Harvard Business School Case 795-039, February 1995.