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- All HBS Web (1,289)
- Faculty Publications (444)
- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
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- March 2024
- Case
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
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Keywords:
Customer Relationship Management;
Analysis;
Growth and Development Strategy;
Retail Industry;
United States
Ascarza, Eva, Bruce Hardie, Michael Ross, and Peter S. Fader. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Case 524-046, March 2024.
- April 2010 (Revised April 2010)
- Case
Mercadona
This case presents the predicament of a company trying to do right by its customers and its employees as the economic crisis of 2008 hits home. Fifteen years earlier, this Spanish supermarket chain had adopted its own version of total quality management, called the...
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Keywords:
Customer Satisfaction;
Compensation and Benefits;
Employee Relationship Management;
Service Operations;
Business Processes;
Retail Industry;
Spain
Ton, Zeynep, and Simon Harrow. "Mercadona." Harvard Business School Case 610-089, April 2010. (Revised April 2010.)
- February 2000 (Revised April 2000)
- Case
Microsoft, 2000
By: Michael G. Rukstad, David B. Yoffie and Carl Johnston
Surveys five threats to the sustainability of Microsoft's strategy (imitation, substitution, hold-up, slack, and saturation) and examines Microsoft's response to these threats. Teaching purpose: To evaluate the sustainability of Microsoft's competitive advantage.
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Keywords:
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Growth Management;
Planning;
Competitive Strategy;
Competitive Advantage;
Corporate Strategy;
Information Technology;
Information Technology Industry
Rukstad, Michael G., David B. Yoffie, and Carl Johnston. "Microsoft, 2000." Harvard Business School Case 700-071, February 2000. (Revised April 2000.)
- March 2024
- Teaching Note
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Peter S. Fader, Bruce Hardie and Michael Ross
Teaching Note for HBS Case No. 524-046. This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in...
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- June 2018
- Case
Forta Furniture: International Expansion
By: John A. Quelch and Karthik Easwar
The Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings....
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Keywords:
Market Entry and Exit;
Global Range;
Decision Making;
Analysis;
Cross-Cultural and Cross-Border Issues;
Growth and Development Strategy;
Brands and Branding;
Expansion
Quelch, John A., and Karthik Easwar. "Forta Furniture: International Expansion." Harvard Business School Brief Case 918-547, June 2018.
- September 2018 (Revised August 2019)
- Case
The Progressive Corporation, 2018
By: John R. Wells and Benjamin Weinstock
In early 2019, The Progressive Corporation (Progressive), the USA’s third-largest auto insurance writer, reported earned premiums were up 20% in 2018 compared to the previous year, and net income was up 64%. Direct sales of personal auto policies rose 21%, while agent...
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Keywords:
Insurance Companies;
Strategic Analysis;
Strategic Decisions;
Customer Acquisition;
Customer Experience;
Customer Lifetime Value;
Policy Implementation;
Competitors;
Auto Insurance;
Vehicle;
Progressive;
Allstate;
State Farm;
GEICO;
Implementation;
Insurance;
Customer Value and Value Chain;
Growth Management;
Competitive Strategy;
Insurance Industry
Wells, John R., and Benjamin Weinstock. "The Progressive Corporation, 2019." Harvard Business School Case 719-413, September 2018. (Revised August 2019.)
- 11 Jun 2013
- First Look
First Look: June 11
Publisher's link: http://www.hbs.edu/faculty/Publication%20Files/13-068_42cdee88-4440-43f0-a719-c00ef875c7fe.pdf 2006 Journal of Economic Perspectives The Growth of Finance By: Greenwood, Robin, and David S. Scharfstein Abstract—The U.S....
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Keywords:
Carmen Nobel
- August 2023
- Case
WayCool: Reimagining the Food Supply Chain
By: Paul Gompers and Kairavi Dey
Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and...
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- October 2012 (Revised December 2013)
- Case
Urbanizing China
By: Lakshmi Iyer and G.A. Donovan
In 2012, China attained a historic development milestone with more Chinese citizens living in cities than in the countryside. China's rapid urbanization, and the accompanying conversion of agricultural land to non-agricultural uses, raised a number of economic, social,...
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Keywords:
China;
Urbanization;
Industrialization;
Property Rights;
Local Government Finance;
Social Protest;
Business Environment;
Food Security;
Safety;
Change Management;
Food;
Urban Development;
Social Issues;
Growth and Development Strategy;
Public Administration Industry;
Agriculture and Agribusiness Industry;
China
Iyer, Lakshmi, and G.A. Donovan. "Urbanizing China." Harvard Business School Case 713-037, October 2012. (Revised December 2013.)
- 23 Jan 2020
- Research & Ideas
Businesses Need a 'Catalyst' to Make CSR Practices Stick
Many companies follow a tried-and-true approach to pursuing corporate social responsibility practices. They set aside a certain amount per year to fund a CSR office, which then tries to help clean up the environment or improve the quality of life of people in the areas...
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Keywords:
by Michael Blanding
- March 2023
- Case
On
By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound...
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- January 2023
- Teaching Note
Duolingo: Teaching Languages to the Masses
By: Youngme Moon
Teaching Note for HBS Case 323-016. At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company’s total annual revenue has reached $250 million a year....
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- August 2019 (Revised March 2022)
- Case
Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart
By: Elie Ofek and Danielle Golan
Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted...
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Keywords:
AI;
Business Startups;
Insurance;
Technological Innovation;
Business Model;
Disruption;
Brands and Branding;
Growth and Development Strategy;
Global Strategy;
Decision Making;
Insurance Industry;
Technology Industry
Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019. (Revised March 2022.)
Ranjay Gulati
Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. He is an expert on leadership, strategy, and organizational issues... View Details
- June 2002 (Revised June 2014)
- Case
The Netherlands: Is the Polder Model Sinking?
By: Huw Pill, Marie-Laure Y Goepfer, Mathijs Robbens and Ingrid Vogel
The Netherlands suffered economic crisis in the late 1970s and early 1980s, despite (or perhaps because of) its access to North Sea gas. In response to mounting inflation and unemployment, a tripartite agreement between employers, unions, and government was reached in...
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Pill, Huw, Marie-Laure Y Goepfer, Mathijs Robbens, and Ingrid Vogel. "The Netherlands: Is the Polder Model Sinking?" Harvard Business School Case 702-051, June 2002. (Revised June 2014.)
- January 2024 (Revised February 2024)
- Course Overview Note
Managing Customers for Growth: Course Overview for Students
By: Eva Ascarza
Managing Customers for Growth (MCG) is a 14-session elective course for second-year MBA students at Harvard Business School. It is designed for business professionals engaged in roles centered on customer-driven growth activities. The course explores the dynamics of...
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Keywords:
Customer Relationship Management;
Decision Making;
Analytics and Data Science;
Growth Management;
Telecommunications Industry;
Technology Industry;
Financial Services Industry;
Education Industry;
Travel Industry
Ascarza, Eva. "Managing Customers for Growth: Course Overview for Students." Harvard Business School Course Overview Note 524-032, January 2024. (Revised February 2024.)
- November 2002 (Revised May 2006)
- Case
Forest Stewardship Council
By: James E. Austin and Ezequiel Reficco
In just a few years the Forest Stewardship Council (FSC) made impressive progress toward its mission of promoting "environmentally appropriate, socially beneficial, and economically viable management of the world's forests." By 2001, 25.5 million hectares of forests in...
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Keywords:
Finance;
Corporate Governance;
Management;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Competitive Strategy
Austin, James E., and Ezequiel Reficco. "Forest Stewardship Council." Harvard Business School Case 303-047, November 2002. (Revised May 2006.)
Deborah M. Winshel
Deborah Winshel is a Senior Lecturer on the faculty of Harvard Business School teaching the first-year required course, Leadership and Corporate Accountability.
She is an experienced business and non-profit leader whose vision and strategic direction have... View Details
- April 2011 (Revised December 2012)
- Supplement
South Africa (B): Getting Unstuck?
By: Richard H. K. Vietor and Diego Comin
15 years after ending apartheid, formal unemployment in South Africa was still at 24%. While the country had grown at 4 to 5% annually during the 2000s, the financial crisis set it back by 1 million more unemployed. Moreover, it seemed as if the nation were stuck...
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Keywords:
Financial Crisis;
Inflation and Deflation;
Policy;
Employment;
Wages;
Competition;
South Africa
Vietor, Richard H. K., and Diego Comin. "South Africa (B): Getting Unstuck?" Harvard Business School Supplement 711-085, April 2011. (Revised December 2012.)