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All HBS Web
(2,223)
- People (1)
- News (284)
- Research (1,551)
- Events (1)
- Multimedia (4)
- Faculty Publications (1,064)
- February 1997 (Revised January 2002)
- Case
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the...
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Keywords:
Management Teams;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Product Launch;
Product Positioning;
Innovation and Invention;
Auto Industry;
North America
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
- 2013
- Chapter
The Welfare State as an Investment Strategy: Denmark’s Flexicurity Policies
By: Arthur Daemmrich and Thomas Bredgaard
This chapter examines how the welfare state can serve as a national strategy to invest in economic competitiveness and sustainable national prosperity, as well as the significant challenges associated with operating an open economy in a period of increased labor...
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Keywords:
Open Economy;
Welfare;
Competitive Advantage;
Economic Growth;
Human Capital;
Government and Politics;
Denmark
Daemmrich, Arthur, and Thomas Bredgaard. "The Welfare State as an Investment Strategy: Denmark’s Flexicurity Policies." Chap. 7 in The Oxford Handbook of Offshoring and Global Employment, by Ashok Bardhan, Dwight M. Jaffee, and Cynthia A. Kroll, 159–179. Oxford University Press, 2013.
- 22 Apr 2022
- Blog Post
Celebrating Earth Day 2022 with the HBS Business and Environment Initiative
We are honoring Earth Day by sharing stories from the HBS Business and Environment Initiative blog that highlight HBS community members and business leaders who are dedicated to environmental sustainability and inspiring innovation at the...
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- Article
Reciprocity and Uncertainty
By: Yoella Bereby-Meyer
Guala points to a discrepancy between strong negative reciprocity observed in the lab and the way cooperation is sustained "in the wild." This commentary suggests that in lab experiments, strong negative reciprocity is limited when uncertainty exists regarding the...
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Bereby-Meyer, Yoella. "Reciprocity and Uncertainty." Behavioral and Brain Sciences 35, no. 1 (February 2012): 18–19.
- February 2010 (Revised November 2013)
- Case
Living PlanIT
By: Robert G. Eccles, Amy C. Edmondson, Susan Thyne and Tiona Zuzul
Living PlanIT is a start-up company that has developed a new, innovative business model for sustainable urbanization. This model reflects the software and technology backgrounds of its founders, Steve Lewis and Malcolm Hutchinson, and is in vivid contrast to other...
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Keywords:
Business Model;
Business Startups;
Development Economics;
Entrepreneurship;
City;
Technological Innovation;
Environmental Sustainability;
Urban Development;
Construction Industry;
Green Technology Industry;
Real Estate Industry;
Portugal
Eccles, Robert G., Amy C. Edmondson, Susan Thyne, and Tiona Zuzul. "Living PlanIT." Harvard Business School Case 410-081, February 2010. (Revised November 2013.)
- Research Summary
Overview
My research examines how companies manage environmental issues, occupational safety, and working conditions in global supply chains. More recently, I have also begun researching the drivers and implications of CEO activism, where organizational leaders speak out on...
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Keywords:
Environmental Performance;
Environmental Strategy;
Labor Management;
Transparency;
Institutional Theory;
Economic Analysis;
Quality Improvement;
Operations Management;
Supply Chain;
Regulation;
Environmental Sustainability;
Safety;
Quality;
Climate Change;
Environmental Regulation;
Pollution;
Environmental Management;
Operations;
Supply Chain Management;
Manufacturing Industry;
Construction Industry;
Asia;
Europe;
United States
- August 2020
- Case
Zoom Video Communications: Eric Yuan's Leadership During COVID-19
In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan...
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Keywords:
Transformation;
Communication Technology;
Customer Value and Value Chain;
Values and Beliefs;
Technological Innovation;
Leadership;
Crisis Management;
Organizational Culture;
Working Conditions;
Strategy;
Information Technology;
Applications and Software;
Technology Adoption;
Health Pandemics;
Technology Industry;
United States;
California
Kominers, Scott Duke, Christopher Stanton, Andy Wu, and George Gonzalez. "Zoom Video Communications: Eric Yuan's Leadership During COVID-19." Harvard Business School Case 821-014, August 2020.
Chester A. Huber
Chet Huber is a Senior Lecturer, having joined the General Management unit in July, 2011. He teaches Building and Sustaining a Successful Enterprise in the second year elective curriculum.
Prior to joining the Harvard Business School, Chet spent 37 years at... View Details
- June 2008
- Case
From xiaonei to hainei: The Quest for the Social Networking Service Market in China
By: Joseph B. Lassiter III, Michael Shih-Ta Chen and Keith Chi-ho Wong
Wang Xing, the founder of Hainei.com, one of the fastest growing social networking service (SNS) providers in China, was preparing to raise funds from venture capitalists. Since late 2003, Wang had established several Internet startups in China. Xiaonei.com, which he...
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Keywords:
Entrepreneurship;
Venture Capital;
Social and Collaborative Networks;
Competition;
Internet;
China
Lassiter, Joseph B., III, Michael Shih-Ta Chen, and Keith Chi-ho Wong. "From xiaonei to hainei: The Quest for the Social Networking Service Market in China." Harvard Business School Case 808-164, June 2008.
- October 2012 (Revised December 2013)
- Case
Urbanizing China
By: Lakshmi Iyer and G.A. Donovan
In 2012, China attained a historic development milestone with more Chinese citizens living in cities than in the countryside. China's rapid urbanization, and the accompanying conversion of agricultural land to non-agricultural uses, raised a number of economic, social,...
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Keywords:
China;
Urbanization;
Industrialization;
Property Rights;
Local Government Finance;
Social Protest;
Business Environment;
Food Security;
Safety;
Change Management;
Food;
Urban Development;
Social Issues;
Growth and Development Strategy;
Public Administration Industry;
Agriculture and Agribusiness Industry;
China
Iyer, Lakshmi, and G.A. Donovan. "Urbanizing China." Harvard Business School Case 713-037, October 2012. (Revised December 2013.)
- January 2009
- Case
Marks and Spencer: Plan A
By: David E. Bell, Nitin Sanghavi and Laura Winig
Marks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage?
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Keywords:
Marketing;
Corporate Social Responsibility and Impact;
Strategic Planning;
Environmental Sustainability;
Competitive Advantage;
Retail Industry
Bell, David E., Nitin Sanghavi, and Laura Winig. "Marks and Spencer: Plan A." Harvard Business School Case 509-029, January 2009.
- September 2003 (Revised May 2006)
- Case
Eyeblaster: Enabling the Next Generation of Online Advertising
By: Elie Ofek
Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting...
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Keywords:
Business Model;
Marketing Strategy;
Market Entry and Exit;
Performance Evaluation;
Digital Marketing;
Growth and Development Strategy
Ofek, Elie. "Eyeblaster: Enabling the Next Generation of Online Advertising." Harvard Business School Case 504-005, September 2003. (Revised May 2006.)
- June 2018
- Case
Burton Sensors, Inc.
By: William E. Fruhan and Wei Wang
Burton Sensors presents a realistic situation where a small, rapidly growing, and profitable temperature sensor original equipment manufacturer (OEM) reaches its debt capacity and seeks equity financing to sustain high growth. The president of the company must decide...
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Keywords:
Financing and Loans;
Acquisition;
Investment;
Financial Strategy;
Decision Choices and Conditions
Fruhan, William E., and Wei Wang. "Burton Sensors, Inc." Harvard Business School Brief Case 918-539, June 2018.
- 21 Apr 2003
- Research & Ideas
Are Crummy Products Your Next Growth Opportunity?
Solution:Creating and Sustaining Successful Growth, written with co-author Michael E. Raynor, looks at the keys to creating new-growth companies that can sustain their competitive advantages. It is scheduled...
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Keywords:
by Sean Silverthorne
- June 2002 (Revised September 2002)
- Case
Pokemon: Gotta Catch 'Em All (Abridged)
By: Youngme E. Moon
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that...
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Keywords:
Brands and Branding;
Age;
Business or Company Management;
Marketing Strategy;
Product Launch;
Cross-Cultural and Cross-Border Issues;
Copyright;
Video Game Industry;
Entertainment and Recreation Industry;
Japan;
Asia;
United States
Moon, Youngme E. "Pokemon: Gotta Catch 'Em All (Abridged)." Harvard Business School Case 502-092, June 2002. (Revised September 2002.)
- February 2012 (Revised January 2013)
- Case
The New York Times Paywall
On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper...
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Kumar, Vineet, Bharat Anand, Sunil Gupta, and Felix Oberholzer-Gee. "The New York Times Paywall." Harvard Business School Case 512-077, February 2012. (Revised January 2013.)
- March 2024
- Teaching Note
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Peter S. Fader, Bruce Hardie and Michael Ross
Teaching Note for HBS Case No. 524-046. This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in...
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- 08 Jun 2012
- News
Shared Value: How Corporations Profit from Solving Social Problems
- December 2014 (Revised October 2017)
- Case
Dow: Breakthroughs to World Challenges
By: Michael E. Porter, Mark R. Kramer and Annelena Lobb
Dow had adopted the "Breakthroughs to World Challenges" (BWC) program as part of its ten-year 2015 Sustainability Goals. BWC was an internal award recognizing products that effectively addressed one of five world challenges: energy and climate change, sustainable water...
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Porter, Michael E., Mark R. Kramer, and Annelena Lobb. "Dow: Breakthroughs to World Challenges." Harvard Business School Case 715-403, December 2014. (Revised October 2017.)