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- Faculty Publications (24)
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- All HBS Web (135)
- Faculty Publications (24)
- 01 Mar 2014
- News
Insight: Yenball
geographic: Japanese stars who come to US cities with a large Japanese population—Los Angeles and New York, for example—can convert those populations into increased ticket and merchandise sales. (All major league teams share national TV...
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- Career Coach
Hillary Mann
aspirations. Prior to HBS, Hillary worked in Integrated Marketing at MTV Networks and as a Production Assistant for a national TV talk show. Drawing upon her coach training from CPD and the Co-Active Training Institute, Hillary asks...
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Publishing / Communications / Advertising;
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Publishing / Communications / Advertising;
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Publishing / Communications / Advertising
- 01 Dec 2013
- News
Case Study: Citizen Buffett
price. Included is a summary of US newspapers' diminished circulation and advertising revenues over the past decade, as readers turned from print to more immediate sources of news. Coupled with rising printing, paper, and labor costs, the...
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- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
investments by sharing in the profits generated by broadcasting rights and advertising revenues. The founders initially placed a $100 million fundraising target on the fund, which will invest in young growth-stage companies. Causeway has...
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- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
bucks made renting out its ubiquitous terminals. Or how News Corp.’s film and TV numbers conveniently hide the rounding error that is the Wall Street Journal. One commentator even proposed that the nation’s wealthiest universities set...
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- Web
Digital Marketing Workshop - Course Catalog
Engine Optimization(SEO), Search Engine Management (SEM), Influencer Marketing, Selling on Amazon and Retail Platforms, Conversion Rate Optimization (CRO), Email and SMS Marketing, Programmatic Display and Connected TV Ads, Media...
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- 01 Jun 1996
- News
Reinventing Marketing
year, one of several new electives will be the course Distribution Channels, which Professor Rangan is currently developing. Technology The School's first paperless CD-ROM case, on an Intel TV marketing strategy for the United Kingdom, as...
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- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
Here's a tip for companies looking to woo customers away from the competition: Besides advertising fair prices for your products, try advertising fair wages for your employees. Recent research from Harvard...
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- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
by advertising revenue. On the other hand, he detected clear bias in the types of companies that the press targets for special scrutiny. For this reason, business people are wise not to underestimate the ability of the press—particularly...
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- 18 Dec 2019
- News
Thinking Smart About Numbers
of Management at Northwestern University, hosts his annual review of some of the most expensive TV advertising spots in history: Super Bowl commercials. 2020 Nonprofit Board Summit, March 9 The 2020...
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Margie Kelley
- 01 Jun 2005
- News
Profiles from the Class of 2005
unexpectedly offered Williams an ad agency internship at the conclusion of his first year. Building on that 2004 summer experience, he’s headed for an advertising job in New York City upon graduation. Finally, his dueling...
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- 06 Mar 2012
- First Look
First Look: March 6
Review (forthcoming) Abstract Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for...
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Sean Silverthorne
- 01 Apr 2002
- News
Pamela Thomas Graham
giving advice and not being in the position to actually execute it." Today, as president and CEO of CNBC, the financial news network viewed in almost 200 million households worldwide, the Detroit native's job is all about execution. Her dual role includes overseeing...
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- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more mellow bud. Price Of Pot Since...
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- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
more appealing since it comprises a higher-than-normal proportion of women (especially when gymnastics and swimming are featured) compared to typical sports programs. The TV tradition of "up-close-and-personal" human interest...
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- 10 Sep 2013
- First Look
First Look: September 10
of metrics to describe TV programs and broadcast advertising. Co-Founder and CEO Deb Roy said: "We want to measure audience engagement, not just media consumption." But what was the value of audience engagement? How could it be...
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Sean Silverthorne
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
really struck me about this, and that I really wanted to ask students about, is that Mark Zuckerberg is a very public figure. He's in every newspaper, every day. TV shows, media. He wants to be that public figure. All of a sudden he gets...
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Re: Gerardine A. Doyle
- 25 Feb 2014
- First Look
First Look: February 25
When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in View Details
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Sean Silverthorne
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
sites focused on more specialized curated design esthetics. Determining the 2014 advertising budget for Wayfair.com is the big question in the case. Two ad budget decisions need to be made. The first decision is in regard to the amount of...
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Carmen Nobel
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer DataUse It
customers." He cites the example of a major hotel chain that asks guests to complete a multiple-question satisfaction survey via their room's TV set during their stay. When one guest answered "extremely dissatisfied" to all...
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by Jean Ayers