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Show Results For
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All HBS Web
(2,645)
- People (5)
- News (494)
- Research (1,595)
- Events (12)
- Multimedia (25)
- Faculty Publications (918)
The Ordinary Heroes of the Taj Hotel
On the 26th of November 2008, a group of terrorists struck a dozen targets in Mumbai, India including the iconic, 103-year old Taj Palace Hotel. The siege at the hotel lasted two days and three nights and was covered extensively by international media. But there is an...
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The Socioeconomic Impact of Internet Tracking
At a time when the future of cookies in ad tracking is in doubt, this report contributes to understanding online tracking and its positive and negative consequences, both economic and social. We describe how tracking works to circulate data and affect privacy, how data...
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- 29 Aug 2014
- Working Paper Summaries
Patent Trolls
- Web
Curriculum - MBA
development. Students participate in project groups composed of graduate students, medical students, and post-graduate M.D. fellows to propose a drug development strategy from target choice through clinical trials. Course instruction...
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- 09 Jul 2014
- Working Paper Summaries
Activist Directors: Determinants and Consequences
- 2024
- Article
Economics of enhanced methane oxidation relative to carbon dioxide removal
By: Conor Hickey and Myles Allen
Mitigating short-term global warming is imperative, and a key strategy involves reducing atmospheric methane (CH4) due to its high radiative forcing and short lifespan. This objective can be achieved through methods such as oxidising methane at its source or...
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Hickey, Conor, and Myles Allen. "Economics of enhanced methane oxidation relative to carbon dioxide removal." Art. 4043. Environmental Research Letters 19, no. 6 (2024).
- October 2015
- Case
BandPage (A)
By: Karim R. Lakhani, Colin Maclay and Greta Friar
BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began...
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Keywords:
Digital Innovation;
Digital Music;
Digital Marketing;
Mobile Marketing;
Technological Innovation;
Marketing Communications;
Music Entertainment;
Mobile Technology;
Music Industry
Lakhani, Karim R., Colin Maclay, and Greta Friar. "BandPage (A)." Harvard Business School Case 616-015, October 2015.
- Web
Capstone - MBA
go. Genetic engineering is one particularly promising type of therapy, in which patients’ own immune cells are altered to specifically target the cancer. This project described a next-generation approach to make this therapy more...
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- July–August 2021
- Article
SPACs: What You Need to Know
By: Max Bazerman and Paresh Patel
Special purpose acquisition companies, or SPACs, have been around in various forms for decades, but during the past two years they’ve taken off in the United States. In 2019, 59 were created, with $13 billion invested; in 2020, 247 were created, with $80 billion...
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Keywords:
Special Purpose Acquisition Companies;
SPACs;
Mergers and Acquisitions;
Going Public;
Investment
Bazerman, Max, and Paresh Patel. "SPACs: What You Need to Know." Harvard Business Review 99, no. 4 (July–August 2021): 102–111.
- November 2009
- Article
Responding to Public and Private Politics: Corporate Disclosure of Climate Change Strategies
By: Erin Marie Reid and Michael W. Toffel
The challenges associated with climate change will require governments, citizens, and firms to work collaboratively to reduce greenhouse gas emissions, a task that requires information on companies' emissions levels, risks, and reduction opportunities. This paper...
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Keywords:
Climate Change;
Problems and Challenges;
Pollutants;
Risk and Uncertainty;
Business and Shareholder Relations;
Management Practices and Processes;
Social Issues;
Corporate Disclosure;
Values and Beliefs;
Governing Rules, Regulations, and Reforms;
Government and Politics
Reid, Erin Marie, and Michael W. Toffel. "Responding to Public and Private Politics: Corporate Disclosure of Climate Change Strategies." Strategic Management Journal 30, no. 11 (November 2009): 1157–1178. (Featured by the Network for Business Sustainability.)
- 12 Jun 2014
- News
The Power of Profit in Advancing Systemic Change
- May 2022 (Revised May 2024)
- Case
The Freedom Fund (A): Ending Modern Slavery
By: V. Kasturi Rangan and Courtney Han
The Freedom Fund founded in 2013 to end modern slavery had raised more than half its intended target (by 2025) of $200 million. In 2021, impressed by its decentralized-partnering style of operations, philanthropist MacKenzie Scott awarded the Fund a gift of $35 million...
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Keywords:
Social Issues;
Corporate Social Responsibility and Impact;
Philanthropy and Charitable Giving;
Spending;
Decisions;
India;
Thailand;
Ethiopia
Rangan, V. Kasturi, and Courtney Han. "The Freedom Fund (A): Ending Modern Slavery." Harvard Business School Case 522-099, May 2022. (Revised May 2024.)
- June 2018
- Teaching Note
Meridian Systems (Brief Case)
By: Frank V. Cespedes and Michael J. Roberts
Teaching Note for HBS No. 918-533. The key issues discussed in the Meridian teaching note concern sales force deployment: decisions about how to focus sales efforts with respect to territories, customers, and products. The teaching note explains the strengths and...
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- August 2017 (Revised July 2019)
- Case
GROW: Using Artificial Intelligence to Screen Human Intelligence
By: Ethan Bernstein, Paul McKinnon and Paul Yarabe
Over 10% of all 2017 university graduates in Japan used GROW, an artificial intelligence platform and mobile app developed by Tokyo-based people analytics startup IGS, to recruit for a job. This case puts participants in the shoes of IGS founder and CEO Masahiro...
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Keywords:
Big Data;
Artificial Intelligence;
Talent and Talent Management;
Recruitment;
Selection and Staffing;
Human Resources;
Information Technology;
AI and Machine Learning;
Analytics and Data Science;
Financial Services Industry;
Air Transportation Industry;
Advertising Industry;
Manufacturing Industry;
Technology Industry;
Japan
Bernstein, Ethan, Paul McKinnon, and Paul Yarabe. "GROW: Using Artificial Intelligence to Screen Human Intelligence." Harvard Business School Case 418-020, August 2017. (Revised July 2019.)
- 2013
- Article
Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?
By: Thales S. Teixeira and Horst Stipp
Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can...
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Keywords:
Advertising Content;
Entertainment;
Face Perception;
Advertising;
Digital Marketing;
Television Entertainment;
Consumer Products Industry;
Food and Beverage Industry
Teixeira, Thales S., and Horst Stipp. "Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?" Journal of Advertising Research 53, no. 3 (September 2013): 286–296.
- September 2009
- Case
ZINK Imaging: 'Zero Ink™'
By: William A. Sahlman and Sarah Flaherty
"ZINK Imaging" describes the issues confronting CEO Wendy Caswell as she uses a partnership model to commercialize ZINK's disruptive printing technology platform, ZINK Paper. The case focuses on the frameworks ZINK has used to decide which markets to target and which...
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Keywords:
Entrepreneurship;
Capital;
Disruptive Innovation;
Technological Innovation;
Marketing Strategy;
Partners and Partnerships;
Horizontal Integration;
Technology Industry
Sahlman, William A., and Sarah Flaherty. "ZINK Imaging: 'Zero Ink™'." Harvard Business School Case 810-050, September 2009.
- December 1992
- Case
Du Pont: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes Du Pont's 1992 corporate advertising campaign, and its objectives and key messages. The campaign is set in the context of Du Pont's historical corporate positioning ("better things for better living"). Includes target audiences, budget considerations, and the...
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Keywords:
Advertising Campaigns;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Corporate Strategy;
Chemical Industry
Greyser, Stephen A., and Norman Klein. "Du Pont: Corporate Advertising for 1992." Harvard Business School Case 593-023, December 1992.
- September 2018
- Case
Hunley, Inc.: Casting for Growth
By: John A. Quelch and James T. Kindley
Hunley, Inc. manufactures rods for the niche sport of fly fishing. It specializes in freshwater rods that are perceived as "middle-market" products, targeted at "avid" fly fishers. In the face of declining revenue and a decreasing price per unit sold, the company's...
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Keywords:
Growth and Development Strategy;
Marketing Strategy;
Decision Choices and Conditions;
Sports;
Marketing Channels;
Distribution Channels
Quelch, John A., and James T. Kindley. "Hunley, Inc.: Casting for Growth." Harvard Business School Brief Case 919-501, September 2018.
- September 2014 (Revised June 2016)
- Case
Whole Foods: The Path to 1,000 Stores
By: David F. Drake, Ryan W. Buell, Melissa Barton, Taylor Jones, Katrina Keverian and Jeffrey Stock
The case examines the operations strategy of Whole Foods, one of the largest natural grocery chains in the United States. In late 2013, Whole Foods was expanding rapidly, with a publicly-stated goal of growing from 351 to 1,000 domestic stores by 2022. It was also...
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Keywords:
Human Capital;
Food;
Expansion;
Market Entry and Exit;
Operations;
Strategy;
Retail Industry;
Food and Beverage Industry;
United States
Drake, David F., Ryan W. Buell, Melissa Barton, Taylor Jones, Katrina Keverian, and Jeffrey Stock. "Whole Foods: The Path to 1,000 Stores." Harvard Business School Case 615-019, September 2014. (Revised June 2016.)
- 2013
- Chapter
Privacy Breach Analysis in Social Networks
By: Frank Nagle
Over the past 5–10 years, online social networks have rapidly expanded, and as of March 2012 the largest online social network, Facebook, had over 901 million active members. The wealth of information users post in their social network profiles, as well as the...
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Keywords:
Crime and Corruption;
Social and Collaborative Networks;
Social Media;
Cybersecurity;
Analytics and Data Science
Nagle, Frank. "Privacy Breach Analysis in Social Networks." In Mining Social Networks and Security Informatics, edited by Tansel Ozyer, Zeki Erdem, Jon Rokne, and Suheil Khoury, 63–77. Springer Science + Business Media, 2013.