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Show Results For
-
All HBS Web
(1,446)
- People (3)
- News (228)
- Research (980)
- Events (5)
- Multimedia (4)
- Faculty Publications (430)
- September 2018
- Case
Sealed Air Corporation: Deciding the Fate of VTID (Abridged)
By: Elie Ofek
In mid-2010 the Sealed Air Corporation has to decide on next steps for its novel video tracking technology (called VTID) after unsuccessful attempts to market it in three different industry settings. The company must determine whether its most recent target market, the...
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Keywords:
Budgets and Budgeting;
Customer Focus and Relationships;
Decision Choices and Conditions;
Technological Innovation;
Marketing Strategy;
Problems and Challenges;
Commercialization;
Service Industry
Ofek, Elie. "Sealed Air Corporation: Deciding the Fate of VTID (Abridged)." Harvard Business School Case 519-030, September 2018.
- December 2014 (Revised July 2016)
- Case
HEINEKEN—Brewing a Better World
By: Forest L. Reinhardt, José Alvarez, Tonia Junker and Daniela Beyersdorfer
The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, and Desperados and for its award-winning marketing campaigns, seeks to closely integrate its long-term sustainability "Brewing a Better World" approach into its...
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Keywords:
Beer/brewing Industry;
Sustainability;
Local Sourcing;
Corporate Strategy;
Global Strategy;
Brands and Branding;
Marketing Strategy;
Supply Chain Management;
Corporate Social Responsibility and Impact;
Food and Beverage Industry
Reinhardt, Forest L., José Alvarez, Tonia Junker, and Daniela Beyersdorfer. "HEINEKEN—Brewing a Better World." Harvard Business School Case 715-022, December 2014. (Revised July 2016.)
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
capital and demonstrates how technology—novel data sources, artificial intelligence, machine learning—will transform the small business lending market. This market has been plagued by frictions: it is hard for a lender to determine which...
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Keywords:
Dina Gerdeman
- April 2001 (Revised March 2002)
- Case
Seagate Technology Buyout
By: Gregor M. Andrade, Stuart C. Gilson and Todd C. Pulvino
In March 2000, a group of private investors and senior managers were negotiating a deal to acquire the disk drive operations of Seagate Technology. The motivating factor for the buyout was the apparently anomalous market value of Seagate's equity: Seagate's equity...
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Andrade, Gregor M., Stuart C. Gilson, and Todd C. Pulvino. "Seagate Technology Buyout." Harvard Business School Case 201-063, April 2001. (Revised March 2002.)
Olivia S. Kim
Olivia Kim is an assistant professor of business administration in the Entrepreneurial Management Unit at Harvard Business School. She teaches the Entrepreneurial Management course in the MBA required curriculum.
Professor Kim's research examines how firms... View Details
- September 2017 (Revised March 2018)
- Case
Chai Point: Disrupting Chai
By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani
Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea...
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Keywords:
Strategy;
Venture Capital;
Stock;
Business Model;
Mobile Technology;
Technological Innovation;
Marketing;
Marketing Strategy;
Internet and the Web;
Mobile and Wireless Technology;
Food;
Selection and Staffing;
Employee Stock Ownership Plan;
Resignation and Termination;
Compensation and Benefits;
Resource Allocation;
Product Positioning;
Distribution Channels;
Product Design;
Supply Chain;
Governing and Advisory Boards;
Food and Beverage Industry;
Retail Industry;
Asia;
India;
Karnataka;
Bangalore
Ghosh, Shikhar, Ramana Nanda, and Rachna Tahilyani. "Chai Point: Disrupting Chai." Harvard Business School Case 818-020, September 2017. (Revised March 2018.)
- December 1998 (Revised February 2003)
- Case
Trilogy (A)
Trilogy is a rapidly growing company that is taking a highly unusual approach to capturing an enterprise software market (the "selling chain") that is also the target of much larger competitors. The case offers students an opportunity to assess the company's methods,...
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Keywords:
Business or Company Management;
Competition;
Growth Management;
Business Growth and Maturation;
Software;
Web Services Industry
Austin, Robert D. "Trilogy (A)." Harvard Business School Case 699-034, December 1998. (Revised February 2003.)
- 02 May 2009
- News
Electoral ATMs
- October 2001 (Revised November 2002)
- Case
Herman Miller(B): Creating Innovation Streams
By: Sandra J. Sucher and Stacy McManus
In 1997, Mike Volkema faced the difficulty of attempting to revitalize a once dynamic organization. Volkema wondered how he could incorporate advances made within subsidiaries, such as Miller SQA's business model innovation, into the company as a whole while also...
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Keywords:
Innovation and Invention;
Innovation and Management;
Product Design;
Product Development;
Product;
Supply Chain Management;
Business Model;
Service Delivery;
Customer Value and Value Chain;
Manufacturing Industry;
Consumer Products Industry
Sucher, Sandra J., and Stacy McManus. "Herman Miller(B): Creating Innovation Streams." Harvard Business School Case 602-024, October 2001. (Revised November 2002.)
- Research Summary
Overview
By: Eva Ascarza
Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer...
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- 2018
- Working Paper
Buying the Verdict
By: Lauren H. Cohen and Umit G. Gurun
We document evidence that firms systematically increase specialized, locally targeted advertising following the firm being taken to trial in that given location—precisely following initiation of the suit. In particular, we use legal actions brought against publicly...
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Cohen, Lauren H., and Umit G. Gurun. "Buying the Verdict." NBER Working Paper Series, No. 24542, April 2018.
- March 2013
- Article
Advertising's New Medium: Human Experience
Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than...
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Rayport, Jeffrey F. "Advertising's New Medium: Human Experience." Harvard Business Review 91, no. 3 (March 2013): 76–84.
- April 2021 (Revised August 2021)
- Case
Borusan CAT: Monetizing Prediction in the Age of AI (A)
By: Navid Mojir and Gamze Yucaoglu
Borusan Cat is an international distributor of Caterpillar heavy machines. Esra Durgun (Director of Strategy, Digitization, and Innovation) and Ozgur Gunaydin (CEO) seem to have bet their careers on developing Muneccim, a new predictive technology that is designed to...
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Keywords:
Monetization Strategy;
Artificial Intelligence;
AI;
Forecasting and Prediction;
Applications and Software;
Technological Innovation;
Marketing;
Segmentation;
AI and Machine Learning;
Construction Industry;
Turkey
Mojir, Navid, and Gamze Yucaoglu. "Borusan CAT: Monetizing Prediction in the Age of AI (A)." Harvard Business School Case 521-053, April 2021. (Revised August 2021.)
- 06 Apr 2017
- HBS Seminar
Arkadiy Sakhartov, Wharton, University of Pennsylvania
- February 2011 (Revised August 2021)
- Case
Gemini Investors
By: Richard S. Ruback and Royce Yudkoff
Gemini Investors was a private equity firm focused on small and lower middle market businesses. Gemini's target investment size was between $4 million and $6 million and a typical portfolio company had revenue of between $8 million and $30 million. In early 2015,...
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Keywords:
Private Equity;
Investment;
Investment Funds;
Markets;
Size;
Financial Services Industry;
United States
Ruback, Richard S., and Royce Yudkoff. "Gemini Investors." Harvard Business School Case 211-066, February 2011. (Revised August 2021.)
- 16 Jan 2006
- Research & Ideas
What Customers Want from Your Products
understand each of these dimensions, then they can design a product that's precisely targeted to the job. In other words, the job, not the customer, is the fundamental unit of analysis for a marketer who...
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- 2012
- Teaching Note
Zhejiang Semir Garment Co., Ltd. (TN)
By: F. Warren McFarlan, Jie Jiao and Yuren Fang
With the rapid growth of China's economy and China's increasing integration into the global economy in the past two decades, China's leisure clothing and garment enterprises achieved a rapid rise and became an important competitive force confronting the foreign brands...
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McFarlan, F. Warren, Jie Jiao, and Yuren Fang. "Zhejiang Semir Garment Co., Ltd. (TN)." Tsinghua University Teaching Note, 2012.
- January 2009
- Article
Bank Debt and Corporate Governance
By: Victoria Ivashina, Vinay Nair, Anthony Saunders, Nadia Massoud and Roger Stover
In this paper, we investigate the disciplining role of banks and bank debt in the market for corporate control. We find that relationship bank lending intensity and bank client network have positive effects on the probability of a borrowing firm becoming a target. This...
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Keywords:
Corporate Governance;
Borrowing and Debt;
Banks and Banking;
Business and Stakeholder Relations;
Governance Controls;
Managerial Roles
Ivashina, Victoria, Vinay Nair, Anthony Saunders, Nadia Massoud, and Roger Stover. "Bank Debt and Corporate Governance." Review of Financial Studies 22, no. 1 (January 2009): 41–77.
- January–February 2018
- Article
Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far
By: Leslie John, Tami Kim and Kate Barasz
Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with...
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John, Leslie, Tami Kim, and Kate Barasz. "Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far." Harvard Business Review 96, no. 1 (January–February 2018): 62–69.
- August 2002 (Revised August 2003)
- Case
Electronic Arts Introduces The Sims Online
By: Youngme E. Moon
Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two...
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Keywords:
Fair Value Accounting;
Decision Making;
Price;
Product Launch;
Market Entry and Exit;
Internet;
Entertainment and Recreation Industry
Moon, Youngme E. "Electronic Arts Introduces The Sims Online." Harvard Business School Case 503-008, August 2002. (Revised August 2003.)