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All HBS Web
(2,717)
- Faculty Publications (640)
- December 1992 (Revised October 1993)
- Case
BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
By: Stephen A. Greyser and Wendy Smith Schille
Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is...
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Keywords:
Advertising;
Change Management;
Transformation;
Brands and Branding;
Product Positioning;
Production;
Luxury;
Segmentation;
Auto Industry
Greyser, Stephen A., and Wendy Smith Schille. "BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself." Harvard Business School Case 593-046, December 1992. (Revised October 1993.)
- November 1992 (Revised June 1994)
- Case
Packaged Products Company: Handy-Pak Introduction
By: Frank V. Cespedes and Laura Goode
The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support...
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Keywords:
Price;
Marketing;
Marketing Channels;
Product Launch;
Distribution;
Planning;
Research and Development;
Sales;
Salesforce Management;
Alignment;
Consumer Products Industry;
Service Industry
Cespedes, Frank V., and Laura Goode. "Packaged Products Company: Handy-Pak Introduction." Harvard Business School Case 593-057, November 1992. (Revised June 1994.)
- May 1992 (Revised January 2000)
- Supplement
ABB: Accountability Times Two (A)
By: Robert L. Simons
Describes the complexity of setting and reconciling performance targets in a global, matrix company. The president of the Finnish industry and rail transport company has received targets from two bosses--his regional superior and his business area superior. Each has...
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Simons, Robert L. "ABB: Accountability Times Two (A)." Harvard Business School Supplement 192-141, May 1992. (Revised January 2000.)
- May 1992 (Revised January 2000)
- Case
Asea Brown Boveri: The ABACUS System
By: Robert L. Simons
Describes the computer-based information system (ABACUS) used to monitor and control business operations in a complex, global company. Describes the technical attributes of the database system, financial reporting requirements, target setting and profit calculations on...
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Keywords:
Financial Reporting;
Profit;
Business Growth and Maturation;
Analytics and Data Science;
Design;
Accounting Audits;
Growth and Development;
Globalized Firms and Management;
Complexity;
Technology Industry
Simons, Robert L. "Asea Brown Boveri: The ABACUS System." Harvard Business School Case 192-140, May 1992. (Revised January 2000.)
- April 1992 (Revised February 1993)
- Supplement
Otis South Africa (B)
By: Michael Beer
Covers a June 1990 Social Responsibility Conference held by George David to evaluate the progress of his new management team in increasing the pace of nonwhite advancement. The U.S. CEO and the managing director of Otis South Africa disagree over the suitability of...
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Keywords:
Conflict Management;
Race;
Corporate Social Responsibility and Impact;
Management Teams;
South Africa
Beer, Michael. "Otis South Africa (B)." Harvard Business School Supplement 492-050, April 1992. (Revised February 1993.)
- October 1991 (Revised June 1996)
- Case
Lotus MarketPlace: Households
By: Lynn S. Paine
Managers at Lotus and Equifax must decide what to do about their new jointly developed database and software product Lotus MarketPlace which has been criticized as a threat to individual privacy. The Product, which would allow small businesses to buy targeting mail...
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Keywords:
Information;
Business or Company Management;
Rights;
Ethics;
Marketing Communications;
Applications and Software;
Product Marketing;
Information Technology Industry
Paine, Lynn S. "Lotus MarketPlace: Households." Harvard Business School Case 392-026, October 1991. (Revised June 1996.)
- September 1991 (Revised December 1991)
- Case
G. Heileman Brewing Co. (A): Power Failure At PowerMaster
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol...
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Keywords:
Advertising Campaigns;
Ethics;
Lawfulness;
Brands and Branding;
Product Positioning;
Demand and Consumers;
Market Entry and Exit;
Food and Beverage Industry
Greyser, Stephen A. "G. Heileman Brewing Co. (A): Power Failure At PowerMaster." Harvard Business School Case 592-017, September 1991. (Revised December 1991.)
- June 1991 (Revised December 1997)
- Case
Takeover of the Norton Co., The
By: Thomas R. Piper
After a decade of mediocre performance, the Norton Co. enters 1990 with the prospect of increased sales in the next few years. Yet Norton is pursuing slow growth industries, and a lower than expected earnings announcement at the beginning of 1990 has depressed earnings...
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Keywords:
Mergers and Acquisitions;
Business Conglomerates;
Goals and Objectives;
Forecasting and Prediction;
Performance Evaluation;
Revenue;
Bids and Bidding;
Business Processes;
Ownership Stake
Piper, Thomas R. "Takeover of the Norton Co., The ." Harvard Business School Case 291-002, June 1991. (Revised December 1997.)
- March 1991 (Revised June 1993)
- Case
Chevron Corp.: Corporate Image Advertising
By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford...
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Keywords:
Surveys;
Multinational Firms and Management;
Research;
Advertising;
Brands and Branding;
Energy Industry;
United States
Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
- Article
Targeted Repurchases and Common Stock Returns
By: R. S. Ruback and W. Mikkelson
Ruback, R. S., and W. Mikkelson. "Targeted Repurchases and Common Stock Returns." RAND Journal of Economics 22, no. 4 (Winter 1991): 544–561.
- November 1990
- Article
The Greenhouse Effect: Negotiating Targets
Sebenius, James K. "The Greenhouse Effect: Negotiating Targets." Environment: Science and Policy for Sustainable Development 32, no. 9 (November 1990): 25–30.
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make...
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Keywords:
Advertising;
Goals and Objectives;
Social Marketing;
Corporate Social Responsibility and Impact;
Success;
Problems and Challenges;
Social Issues;
Health Industry
Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
- April 1990
- Case
Nestle Alimentana S.A. -- Infant Formula (Abridged)
By: James E. Austin
The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because...
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Keywords:
Product Marketing;
Emerging Markets;
Developing Countries and Economies;
Distribution Channels;
Marketing Strategy;
Cross-Cultural and Cross-Border Issues;
Food;
Business Subsidiaries;
Food and Beverage Industry;
United States;
Switzerland
Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
- January 1990 (Revised March 1992)
- Teaching Note
Target Sport Adventures, Teaching Note
- September 1989 (Revised March 1992)
- Case
Target Sport Adventures
Schlesinger, Leonard A. "Target Sport Adventures." Harvard Business School Case 690-014, September 1989. (Revised March 1992.)
- January 1989 (Revised October 1993)
- Background Note
Note: Valuing a Business Acquisition Opportunity
Describes how to value an acquisition opportunity as a capital budgeting problem. Cash flows are discounted at the cost of capital and debt is deducted to value the equity capital of the target company. A key contribution of the note is the discussion of five methods...
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Fruhan, William E., Jr. "Note: Valuing a Business Acquisition Opportunity." Harvard Business School Background Note 289-039, January 1989. (Revised October 1993.)
- September 1988 (Revised June 1993)
- Case
Ring Medical
Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized....
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Rangan, V. Kasturi. "Ring Medical." Harvard Business School Case 589-046, September 1988. (Revised June 1993.)
- August 1986 (Revised May 1993)
- Case
Rohm and Haas (A): New Product Marketing Strategy
By: V. Kasturi Rangan and Lesley Susan
Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in...
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Keywords:
Communication Strategy;
Marketing Strategy;
Product Launch;
Distribution;
Performance;
Sales
Rangan, V. Kasturi, and Lesley Susan. "Rohm and Haas (A): New Product Marketing Strategy." Harvard Business School Case 587-055, August 1986. (Revised May 1993.)
- January 1983 (Revised February 1988)
- Case
Hospital Corp. of America (A)
By: W. Carl Kester
HCAs ratio of debt to total capital is approaching 70%, jeopardizing its single-A bond rating. Students must determine an appropriate target debt ratio for HCA in light of its growth objectives, its acquisition strategy and its changing regulatory environment.
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Keywords:
Situation or Environment;
Capital Structure;
Health Care and Treatment;
Borrowing and Debt;
Health Industry;
Tennessee
Kester, W. Carl. "Hospital Corp. of America (A)." Harvard Business School Case 283-053, January 1983. (Revised February 1988.)