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All HBS Web
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- Faculty Publications (786)
- October 2001 (Revised September 2022)
- Case
Le Petit Chef
By: Alan D. MacCormack, Sandra J. Sucher and Suraj Rangashayi
Brigitte Gagne, Le Petit Chef's director of microwave R&D, is deciding on the product development agenda for next year. She has to decide which of the available projects to fund, and evaluate the overall portfolio of projects currently under development. The recent...
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Keywords:
Production;
Product Development;
Projects;
Planning;
Research and Development;
Performance;
Problems and Challenges;
Management Teams;
Resource Allocation
MacCormack, Alan D., Sandra J. Sucher, and Suraj Rangashayi. "Le Petit Chef." Harvard Business School Case 602-080, October 2001. (Revised September 2022.)
- October 2001 (Revised August 2005)
- Case
Zipcar
By: Myra M. Hart and Wendy Carter
Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity...
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- July 2001 (Revised December 2001)
- Case
American Express Interactive
Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs...
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Keywords:
Corporate Entrepreneurship;
Partners and Partnerships;
Growth and Development Strategy;
Competitive Strategy;
Marketing Strategy;
Product Positioning;
Applications and Software;
Technological Innovation;
Global Strategy;
Expansion;
Information Technology;
Vertical Integration;
Financial Services Industry;
Travel Industry
Applegate, Lynda M. "American Express Interactive." Harvard Business School Case 802-022, July 2001. (Revised December 2001.)
- July 2001 (Revised September 2005)
- Case
USA TODAY: Pursuing the Network Strategy (A)
By: Michael L. Tushman, Michael J. Roberts and David Kiron
Describes the evolution of USA TODAY Online, the electronic version of the newspaper, within the organizational structure of the newspaper. Describes the tensions and issues that develop and the pressure from the Online division to be spun off. At the same time, CEO...
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Keywords:
Business Units;
Organizational Change and Adaptation;
Integration;
Internet and the Web;
Organizational Design;
Groups and Teams;
Newspapers;
Innovation and Invention;
Journalism and News Industry
Tushman, Michael L., Michael J. Roberts, and David Kiron. "USA TODAY: Pursuing the Network Strategy (A)." Harvard Business School Case 402-010, July 2001. (Revised September 2005.)
- June 2001
- Case
Bedrock Productions
By: Michael J. Roberts and Michael L. Tushman
Describes a young Web consulting firm going through a very rapid period of growth in late 1999 and 2000. The founder/CEO sees himself as a strategist and marketer who is less well-suited to the operational details, that are expanding as the firm grows. A president is...
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Keywords:
Leadership Development;
Management Teams;
Change Management;
Managerial Roles;
Consulting Industry
Roberts, Michael J., and Michael L. Tushman. "Bedrock Productions." Harvard Business School Case 401-045, June 2001.
- April 2001 (Revised November 2001)
- Case
AvantGo
By: Alan D. MacCormack and Kerry Herman
Richard Owen, CEO of AvantGo, is preparing for a meeting in which he will set the human resource policy for the firm going forward. It has been three months since the company's IPO, and given the tremendous cramp in hiring over the six months prior to the IPO, he knows...
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Keywords:
Initial Public Offering;
Management Teams;
Selection and Staffing;
Retention;
Growth and Development Strategy;
Performance Evaluation;
Information Technology;
Decisions;
Information Technology Industry;
Service Industry;
United States
MacCormack, Alan D., and Kerry Herman. "AvantGo." Harvard Business School Case 601-095, April 2001. (Revised November 2001.)
- April 2001 (Revised July 2001)
- Case
Verge Software (A)
By: Dorothy A. Leonard and Elizabeth Kind
Scott Rozic, CEO of start-up Verge Software, has just told his board that he is taking the company in a totally new direction, moving from enterprise knowledge management software to Internet direct marketing. This case covers the start-up of the business, and Rozic's...
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Keywords:
Venture Capital;
Investment;
Corporate Entrepreneurship;
Business or Company Management;
Business Strategy;
Technological Innovation;
Applications and Software;
Management Teams;
Governing and Advisory Boards;
Business Startups;
Decision Choices and Conditions;
Product Development;
Information Technology Industry;
United States
Leonard, Dorothy A., and Elizabeth Kind. "Verge Software (A)." Harvard Business School Case 601-065, April 2001. (Revised July 2001.)
- April 2001 (Revised August 2001)
- Case
Color Kinetics Incorporated (A)
By: Das Narayandas and Mary N. Caravella
Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of "retailtainment." Now in November 1999, the...
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Keywords:
Business Startups;
Growth and Development;
Management Teams;
Marketing Strategy;
Product Launch;
Market Entry and Exit;
Business Strategy;
Corporate Strategy;
Electronics Industry
Narayandas, Das, and Mary N. Caravella. "Color Kinetics Incorporated (A)." Harvard Business School Case 501-077, April 2001. (Revised August 2001.)
- March 2001 (Revised April 2001)
- Case
Sustainable Development & Socially Responsible Investing: ABB in 2000
Several investment firms and mutual funds position themselves as providers or facilitators of opportunities for socially responsible investment. This case addresses the impact of these firms on publicly traded companies. Focuses on managers at ABB, a large...
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Keywords:
Investment;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Social Enterprise;
Corporate Governance;
Business Strategy;
Capital Markets;
Management Teams;
Business and Community Relations;
Trade;
Electronics Industry;
Switzerland
Reinhardt, Forest L. "Sustainable Development & Socially Responsible Investing: ABB in 2000." Harvard Business School Case 701-082, March 2001. (Revised April 2001.)
- March 2001
- Case
Yvette Hyater-Adams and Terry Larsen at CoreStates Financial Corp.
By: David A. Thomas, Nancie Zane PHD and Emily Heaphy
Yvette Hyater-Adams, senior VP of CoreStates Bank, and CEO Terry Larsen reflect on their five-year mentor-protege relationship. They describe how building a relationship across both race and gender was challenging and ultimately highly rewarding. Their relationship...
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Keywords:
Race;
Gender;
Organizational Change and Adaptation;
Change Management;
Management Teams;
Relationships;
Banking Industry
Thomas, David A., Nancie Zane PHD, and Emily Heaphy. "Yvette Hyater-Adams and Terry Larsen at CoreStates Financial Corp." Harvard Business School Case 401-023, March 2001.
- March 2001 (Revised May 2001)
- Case
Corning 1983-1996: Transition at the Top
By: Michael J. Roberts and Michael L. Tushman
Focuses on Jamie Houghton's efforts to revitalize Corning from 1983-1996, including the development of a very strong set of values and culture. The issue centers around Roger Ackerman's rise to president, then chairman/CEO, and his drive to both change the business...
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Keywords:
Organizational Change and Adaptation;
Change Management;
Organizational Culture;
Management Teams;
Strategy
Roberts, Michael J., and Michael L. Tushman. "Corning 1983-1996: Transition at the Top." Harvard Business School Case 401-034, March 2001. (Revised May 2001.)
- February 2001 (Revised September 2005)
- Case
Howard Schultz and Starbucks Coffee Company
By: Nancy F. Koehn
Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments...
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Keywords:
Entrepreneurship;
Groups and Teams;
Brands and Branding;
Growth Management;
Employee Relationship Management;
Consumer Behavior;
Organizational Design;
Leadership Style;
Customer Relationship Management;
Competitive Advantage;
Vertical Integration;
Food and Beverage Industry
Koehn, Nancy F. "Howard Schultz and Starbucks Coffee Company." Harvard Business School Case 801-361, February 2001. (Revised September 2005.)
- January 2001
- Case
Abgenix and the XenoMouse
By: Robert J. Dolan
Abgenix has a unique method for generating antibodies useful in treating a number of diseases, including cancer. In early 2000, the company's cancer has performed very well in animal testing and is moving to early stage human testing. Abgenix must decide whether to...
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Keywords:
Product Development;
Marketing Strategy;
Health Testing and Trials;
Risk and Uncertainty;
Technological Innovation;
Innovation Strategy;
Science-Based Business;
Biotechnology Industry
Dolan, Robert J. "Abgenix and the XenoMouse." Harvard Business School Case 501-061, January 2001.
- January 2001 (Revised July 2003)
- Case
Pharmacyclics: Financing Research & Development
By: Malcolm P. Baker, Richard S. Ruback and Aldo Sesia
Pharmacyclics (NASDAQ: PCYC), a pharmaceutical company that manufactures products that will improve existing therapeutic treatments for cancer, arteriosclerosis, and retinal disease, was considering a $60 million private placement in February 2000. The company had more...
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Keywords:
Valuation;
Cash Flow;
Financing and Loans;
Business Startups;
Financial Strategy;
Medical Devices and Supplies Industry;
Pharmaceutical Industry;
Health Industry
Baker, Malcolm P., Richard S. Ruback, and Aldo Sesia. "Pharmacyclics: Financing Research & Development." Harvard Business School Case 201-056, January 2001. (Revised July 2003.)
- October 2000 (Revised November 2018)
- Exercise
Web-Based Beer Game Exercise
The Web-based beer game is an exercise that demonstrates supply channel dynamics. Simulates the flow of material and information in a simplified channel of beer production and distribution, focusing on the linkages between a beer manufacturer, its distributors, a...
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- October 2000 (Revised March 2001)
- Case
eLance.com: Building a Professional Services Marketplace
By: Lynda M. Applegate and Kristin Kohler
Launched as an eBay for services, eLance promises to leverage the capabilities of the Internet to not only change the way services are bought and sold, but change the fundamental dynamics of the global economy. Building on theories posited in the HBR article by Tim...
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Keywords:
Entrepreneurship;
Technological Innovation;
Job Search;
Business or Company Management;
Growth and Development Strategy;
Business Strategy;
Competitive Strategy;
Web Sites;
Information Technology Industry;
Service Industry
Applegate, Lynda M., and Kristin Kohler. "eLance.com: Building a Professional Services Marketplace." Harvard Business School Case 801-224, October 2000. (Revised March 2001.)
- July 2000 (Revised November 2001)
- Case
Catalyst Medical Solutions
By: Amy C. Edmondson, Richard M.J. Bohmer and Naomi Atkins
Faced with a drop in the NASDAQ, four eHealth entrepreneurs must decide between two distribution strategies for their new company's technology. The team, comprised of three full-time resident physicians and an MBA, has developed software to enable electronic...
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Keywords:
Product Development;
Health Care and Treatment;
Distribution;
Strategy;
Venture Capital;
Applications and Software;
Partners and Partnerships;
Borrowing and Debt;
Information Technology Industry;
Service Industry
Edmondson, Amy C., Richard M.J. Bohmer, and Naomi Atkins. "Catalyst Medical Solutions." Harvard Business School Case 601-014, July 2000. (Revised November 2001.)
- 2000
- Other Unpublished Work
Career Concerns and Staged Investment: Evidence from the Venture Capital Industry
By: Malcolm Baker
I develop a model in which career concerns lead to inefficient reinvestment decisions. Managers have incentives to inflate interim returns by continuing bad projects and delaying write-offs. In the venture capital industry, the syndication of follow-on investments can...
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Keywords:
Performance Efficiency;
Valuation;
Venture Capital;
Investment;
Decisions;
Motivation and Incentives;
Quality
Baker, Malcolm. "Career Concerns and Staged Investment: Evidence from the Venture Capital Industry." 2000. (First draft in 2000.)
- June 2000
- Case
Rebirth of the Swiss Watch Industry, 1980-1992 (A)
By: Michael L. Tushman and Daniel Radov
The Swiss watch industry has been devastated by new entrants from Asia in the low- and mid-priced watch segments. Japanese and Hong Kong firms have used quartz technology to lower costs dramatically. Nicolas Hayek, president of a Swiss consulting firm, is asked to help...
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Keywords:
Information Technology;
Product Development;
Organizational Structure;
Change Management;
Alignment;
Product Positioning;
Brands and Branding;
Management Teams;
Apparel and Accessories Industry;
Consumer Products Industry;
Switzerland
Tushman, Michael L., and Daniel Radov. "Rebirth of the Swiss Watch Industry, 1980-1992 (A)." Harvard Business School Case 400-087, June 2000.
- May 2000 (Revised September 2000)
- Exercise
Tyrell Web Developers Inc. (A)
By: Alan D. MacCormack and Andrew P. McAfee
An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Allows instructors to establish a technical baseline for students prior to starting the team project. Students are asked to develop a personal web site which...
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MacCormack, Alan D., and Andrew P. McAfee. "Tyrell Web Developers Inc. (A)." Harvard Business School Exercise 600-025, May 2000. (Revised September 2000.)