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Show Results For
-
All HBS Web
(933)
- People (1)
- News (119)
- Research (707)
- Events (2)
- Multimedia (1)
- Faculty Publications (648)
- 01 Jun 2011
- News
Walking the TalkTalk
Harding: Tiddlywinks and telecom. Other Newsmakers Bob Gannon (OPM 16, 1990) David Miller (MBA ’03) Allison O’Kelly (MBA ’99) Amos Schocken (MBA ’70) Mike Stone (MBA ’88) Tom Tiller (MBA ’91) Bill Wyman (MBA ’65) Ammara Yaqub (MBA ’05) Describing herself to London’s...
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- 06 Feb 2007
- First Look
First Look: February 6, 2007
with one of the top-tier telecommunications equipment vendors. Both options require some investment in order to be profitable. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807058 Tiberg Co. Harvard...
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Keywords:
Martha Lagace
- 01 Sep 2012
- News
Curb Your Smartphone Habit
PERLOW: “With projects that require creativity, teamwork, and innovation, you come to a point where working more has diminishing returns.” A self-described former “quant jock,” Leslie Perlow majored in economics at Princeton. But after studying with ethnographer John...
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- 09 Feb 2010
- News
A New Take on the News
- 24 Mar 2011
- News
Managing in Asia
- 01 Sep 2006
- News
Notebook
Name: Sasha Novakovich (MBA ’99), President & CEO Company: GetConnected, Inc. (founded 1999) Size: $20M annual revenue, 100 employees Location: Boston, MA Web: www.getconnected.com Elevator pitch: GetConnected processes voice, data, and video digital-service...
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- 02 Mar 2016
- News
The New Space Race
military telecommunications or beam the Super Bowl worldwide? Joseph Landon (MBA 2007), VP and CFO of Planetary Resources in Redmond, Washington, one of the space startups pursuing asteroid mining, estimates there are about 400 active...
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Keywords:
Robert S. Benchley
- 22 Oct 2013
- News
Pulling the Plug
Eric Giler by Francis Storrs Standing on the stage of TEDGlobal in Oxford, England, WiTricity CEO Eric Giler (MBA 1982) is nervous. It's July 2009, and he's about to show how his company's technology can beam electricity through the air to wirelessly power a...
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- September 2014
- Article
The Interrelationships Between Brand and Channel Choice
By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search...
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Keywords:
Brand Choice;
Channel Choice;
Utility Theory;
Marketing;
Decision Choices and Conditions;
Consumer Behavior;
Learning;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry
Neslin, Scott, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef, and Z. John Zhang. "The Interrelationships Between Brand and Channel Choice." Marketing Letters 25, no. 3 (September 2014): 319–330.
- Career Coach
Martha Tassinari
Martha (HBS '94) has been an executive coach and career counselor at HBS since 2007. She has helped thousands of MBA students, Alumni and Executive Education participants (GMP, PLD, OPM, New Path) identify and reach their career and professional development goals....
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- September 2023
- Supplement
Design and Evaluation of Targeted Interventions
By: Eva Ascarza
Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting...
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- October 2023 (Revised February 2024)
- Technical Note
Design and Evaluation of Targeted Interventions
By: Eva Ascarza and Ta-Wei (David) Huang
Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting...
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Keywords:
Marketing;
Customer Relationship Management;
Analysis;
Design;
Business Strategy;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry
Ascarza, Eva, and Ta-Wei (David) Huang. "Design and Evaluation of Targeted Interventions." Harvard Business School Technical Note 524-034, October 2023. (Revised February 2024.)
- 01 Jun 1996
- News
1996 Global Alumni Conference Probes "Information Revolution"
less" in his talk, "The Technology Redesign of NASA." After Goldin's presentation, Philip Quigley, chairman and CEO of Pacific Telesis, called the "packaging, bundling, and arbitraging of services" the key to the rapidly restructuring View Details
Keywords:
Daniel Penrice
- November 2017
- Teaching Note
Facebook Fake News in the Post-Truth World
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 717-473.
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and...
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Keywords:
Facebook;
Fake News;
Mark Zuckerberg;
Donald Trump;
Algorithms;
Social Networking;
Social Networks;
Partisanship;
Social Media;
App Development;
Instagram;
WhatsApp;
Smartphone;
Silicon Valley;
Office Space;
Digital Strategy;
Democracy;
Entry Barriers;
Online Platforms;
Controversy;
Tencent;
Agility;
Gaming;
Gaming Industry;
Computer Games;
Mobile Gaming;
Messaging;
Monetization Strategy;
Advertising;
Digital Marketing;
Business Ventures;
Acquisition;
Mergers and Acquisitions;
Business Growth and Maturation;
Business Headquarters;
Business Organization;
For-Profit Firms;
Trends;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
United States;
California;
Sunnyvale;
Russia
- September 2019 (Revised February 2020)
- Teaching Note
Fishbowl: Scaling Up
By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords:
Communication Technologies;
Customer Value;
Value Chain;
Interpersonal Communication;
Talent and Talent Management;
Customer Value and Value Chain;
Entrepreneurship;
Business Model;
Growth and Development Strategy;
Marketing Strategy;
Advertising;
Product Marketing;
Digital Platforms;
Consumer Behavior;
Network Effects;
Emotions;
Motivation and Incentives;
Trust;
Applications and Software;
Technology Adoption;
Digital Platforms;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Teaching Note 920-022, September 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- December 2018 (Revised February 2020)
- Case
Fishbowl: Scaling Up
By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,...
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Keywords:
Communication Technologies;
Customer Value;
Value Chain;
Interpersonal Communication;
Talent and Talent Management;
Customer Value and Value Chain;
Entrepreneurship;
Business Model;
Growth and Development Strategy;
Marketing Strategy;
Advertising;
Product Marketing;
Digital Platforms;
Consumer Behavior;
Network Effects;
Emotions;
Motivation and Incentives;
Trust;
Applications and Software;
Technology Adoption;
Social Media;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- June 2016
- Teaching Note
$19B 4 txt app WhatsApp...omg!
By: David J. Collis
Teaching note for HBS No. 715-441 on Facebook's $22 billion acquisition of WhatsApp.
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- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
Global-Local Tension: Vodafone CEO Vittorio Colao Leading with “International Values and Local Roots" (A) Vittorio Colao, CEO of telecommunication giant Vodafone, must respond to reports of disturbing accounting practices at two of...
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Keywords:
Dina Gerdeman
- 01 Apr 2001
- News
HBS Press Books in Brief
Inside Chinese Business: A Guide for Managers Worldwide reveals the social and cultural values that underpin Chinese business practices and influence day-to-day corporate decisions. Written by Ming-Jer Chen, an expert on business strategy and competition and founding...
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- Career Coach
Brent Brown
Brent (HBS '02) has experience in private equity/venture capital, investment banking, and real estate, consumer products and digital media industries and currently serves on the boards of numerous private companies. Work Experience: US Army, Goldman Sachs, Taurus...
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Keywords:
Telecommunications;
Telecommunications;
Telecommunications;
Telecommunications;
Telecommunications;
Telecommunications;
Telecommunications;
Telecommunications;
Telecommunications;
Telecommunications;
Telecommunications;
Telecommunications;
Telecommunications;
Telecommunications;
Telecommunications;
Telecommunications;
Telecommunications;
Telecommunications;
Telecommunications