Filter Results
:
(743)
Show Results For
-
All HBS Web
(743)
- People (4)
- News (196)
- Research (438)
- Events (5)
- Multimedia (9)
- Faculty Publications (274)
Show Results For
-
All HBS Web
(743)
- People (4)
- News (196)
- Research (438)
- Events (5)
- Multimedia (9)
- Faculty Publications (274)
- 28 Jun 2013
- News
How Money Actually Buys Happiness
- January 2022 (Revised July 2022)
- Case
Leonard Bernstein: Changing the World
By: Robert Simons and Shirley Sun
This case traces the rise of Leonard Bernstein from a middle-class family in Boston to the conductor of the New York Philharmonic Orchestra. The case describes how he studied music intensely as a young man and developed mentors to open doors for him. As his fame grew,...
View Details
Keywords:
Impact;
Personal Development and Career;
Music Industry;
Entertainment and Recreation Industry
Simons, Robert, and Shirley Sun. "Leonard Bernstein: Changing the World." Harvard Business School Case 122-056, January 2022. (Revised July 2022.)
- March 2019
- Case
Wattpad
By: John Deighton and Leora Kornfeld
How to run a platform to match four million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and filmmakers and book publishers. The case describes the challenges of matching readers to stories and of helping writers...
View Details
Keywords:
Platform Businesses;
Creative Industries;
Publishing;
Data Science;
Machine Learning;
Collaborative Filtering;
Women And Leadership;
Managing Data Scientists;
Big Data;
Recommender Systems;
Digital Platforms;
Information Technology;
Intellectual Property;
Analytics and Data Science;
Publishing Industry;
Entertainment and Recreation Industry;
Canada;
United States;
Philippines;
Viet Nam;
Turkey;
Indonesia;
Brazil
Deighton, John, and Leora Kornfeld. "Wattpad." Harvard Business School Case 919-413, March 2019.
- June 2014
- Case
Going Social: Durex in China
By: Mikolaj Jan Piskorski and Aaron Smith
When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese...
View Details
Keywords:
Distribution;
Multinational Firms and Management;
Internet and the Web;
Marketing Communications;
Brands and Branding;
Consumer Products Industry;
China
Piskorski, Mikolaj Jan, and Aaron Smith. "Going Social: Durex in China." Harvard Business School Case 714-430, June 2014.
- July 2017 (Revised November 2017)
- Case
'Clarín Lies!': Bias, Post-Truth, and Populism in Argentina's Media War
By: Rafael Di Tella, Jose Liberti and Sarah McAra
In 2012, Argentine media conglomerate Grupo Clarín and President Cristina Fernández de Kirchner were embroiled in what some called “the mother of all battles.” Grupo Clarín was one of the preeminent media companies in Argentina, with leading newspapers, cable...
View Details
Keywords:
Media Regulation;
Media;
Government and Politics;
Policy;
Newspapers;
Government Legislation;
Business and Government Relations;
Risk and Uncertainty;
Monopoly;
Journalism and News Industry;
Media and Broadcasting Industry;
Argentina
Di Tella, Rafael, Jose Liberti, and Sarah McAra. "'Clarín Lies!': Bias, Post-Truth, and Populism in Argentina's Media War." Harvard Business School Case 718-008, July 2017. (Revised November 2017.)
- March 2014
- Teaching Note
The Weather Company
By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and...
View Details
- April 2002 (Revised June 2003)
- Case
News Corporation
By: Bharat N. Anand and Kate Attea
In 2001, News Corp. is the smallest of the major media and entertainment conglomerates, but it has the broadest global presence. In an effort to establish a major distribution presence in the United States, News Corp. had looked to acquire DirecTV, the largest U.S....
View Details
Keywords:
Acquisition;
Business Conglomerates;
Globalization;
Distribution;
Organizational Culture;
Family Ownership;
Competition;
Consolidation;
Corporate Strategy;
Entertainment and Recreation Industry;
Journalism and News Industry;
United States;
Australia
Anand, Bharat N., and Kate Attea. "News Corporation." Harvard Business School Case 702-425, April 2002. (Revised June 2003.)
- January 2014
- Case
The Weather Company
New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and...
View Details
Keywords:
Innovation;
Strategy;
Strategic Change;
Change Management;
Expansion;
Weather;
Growth and Development Strategy;
Innovation and Invention;
Technology Industry
Kanter, Rosabeth Moss. "The Weather Company." Harvard Business School Case 314-083, January 2014.
- June 2013 (Revised November 2013)
- Case
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter...
View Details
Keywords:
Measurement and Metrics;
Data and Data Sets;
Internet;
Software;
Communication Technology;
Advertising;
Social and Collaborative Networks;
Acquisition;
Television Entertainment;
Advertising Industry;
Media and Broadcasting Industry;
United States
Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Case 513-091, June 2013. (Revised November 2013.) (request a courtesy copy.)
- October 2016 (Revised February 2020)
- Case
Dwayne 'The Rock' Johnson
By: Anita Elberse
In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television...
View Details
Keywords:
Entertainment;
Film;
Motion Picutres;
Superstar;
Innovation;
Creative Industries;
Talent;
General Management;
Celebrities;
Management;
Information Technology;
Strategy;
Talent and Talent Management;
Creativity;
Marketing;
Personal Development and Career;
Film Entertainment;
Innovation and Invention;
Digital Strategy;
Entertainment and Recreation Industry;
Motion Pictures and Video Industry
Elberse, Anita. "Dwayne 'The Rock' Johnson." Harvard Business School Case 517-059, October 2016. (Revised February 2020.)
- September–October 2020
- Article
The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
By: Lingling Zhang and Doug J. Chung
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign...
View Details
Keywords:
Multi-channel Marketing;
Ground Campaigning;
Political Campaigns;
Discrete-choice Model;
Instrumental Variables;
Political Elections;
Marketing Channels;
Advertising;
United States
Zhang, Lingling, and Doug J. Chung. "The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections." Marketing Science 39, no. 5 (September–October 2020): 872–892.
- April 2013
- Teaching Note
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and...
View Details
Sunil Gupta
Co-Chair, Driving Digital Strategy
Sunil Gupta is the Edward W. Carter Professor of Business Administration and co-chair of the executive program on Driving... View Details
- April 2018 (Revised February 2019)
- Case
Gimlet Media: A Podcasting Startup
By: John Deighton and Leora Kornfeld
When digital distribution becomes an option for an analog industry, the effects on incumbents can be devastating. Is podcasting the beginning of the end of radio? Can it do what streaming video did to television and websites did to print? Two former public radio...
View Details
Deighton, John, and Leora Kornfeld. "Gimlet Media: A Podcasting Startup." Harvard Business School Case 918-413, April 2018. (Revised February 2019.)
- December 2022
- Teaching Note
Leonard Bernstein: Changing the World
By: Robert Simons and Shirley Sun
Teaching Note for HBS Case No. 122-056. The case traces the rise of Leonard Bernstein from a middle-class family in Boston to the conductor of the New York Philharmonic Orchestra. The case describes how he studied music intensely as a young man and developed mentors to...
View Details
- August 2010 (Revised January 2020)
- Case
Rupert Murdoch: The Last Tycoon
By: Geoffrey Jones and Hari Balkrishna
The case examines the entrepreneurial career of Rupert Murdoch and the growth of News Corporation from a small Australian newspaper to a global media giant. It shows how he expanded geographically to Europe, the United States, and Asia and from newspapers to the film...
View Details
Keywords:
Family Business;
Entrepreneurship;
Media;
Globalized Firms and Management;
Business History;
Business and Government Relations;
Power and Influence;
Media and Broadcasting Industry;
Publishing Industry;
Journalism and News Industry;
Europe;
United States;
Australia
Jones, Geoffrey, and Hari Balkrishna. "Rupert Murdoch: The Last Tycoon." Harvard Business School Case 811-017, August 2010. (Revised January 2020.)
- October 1988 (Revised May 1989)
- Case
General Electric: Consumer Electronics Group
By: David J. Collis and Nancy Donohue
Highlights the General Electric takeover of RCA and the consolidation of the two companies' consumer electronic groups. Starting first with a history of the television industry in the United States, Europe, and Japan, and then a brief discussion of the main competitors...
View Details
Collis, David J., and Nancy Donohue. "General Electric: Consumer Electronics Group." Harvard Business School Case 389-048, October 1988. (Revised May 1989.)
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
transformation in the music and television industries as well. Their audiences are fragmented and people are demanding mobility, immediacy, and control over their media consumption. This makes some industries' traditional business and...
View Details
- 22 Sep 2020
- News
The minimal effects of TV debates between candidates
- April 1999
- Case
Steve Perlman and WebTV (A)
By: James K. Sebenius and Ron Fortgang
The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured...
View Details
Keywords:
Business Startups;
Entrepreneurship;
Agreements and Arrangements;
Negotiation Tactics;
Alliances;
Internet;
Communications Industry
Sebenius, James K., and Ron Fortgang. "Steve Perlman and WebTV (A)." Harvard Business School Case 899-270, April 1999.