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Show Results For
-
All HBS Web
(209)
- News (52)
- Research (138)
- Events (2)
- Multimedia (1)
- Faculty Publications (63)
- August 2022 (Revised March 2023)
- Case
Pricing at Netflix: The Sequel
By: Elie Ofek and Amy Klopfenstein
This case continues the themes discussed in "Pricing at Netflix" (Case 521-004). Following the conclusion of the original case, Netflix developed new, high-profile original content, added millions of subscribers, and introduced another price increase in January 2022....
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Keywords:
Marketing;
Advertising;
Marketing Strategy;
Entertainment;
Film Entertainment;
Television Entertainment;
Finance;
Strategy;
Competition;
Competitive Strategy;
Business Strategy;
Adaptation;
Internet and the Web;
Customers;
Customer Satisfaction;
Advertising Industry;
Advertising Industry;
North and Central America;
United States
Ofek, Elie, and Amy Klopfenstein. "Pricing at Netflix: The Sequel." Harvard Business School Case 523-015, August 2022. (Revised March 2023.)
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7 million per 30-second spot, perhaps...
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- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different...
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- October 2009 (Revised June 2010)
- Case
Hulu: An Evil Plot to Destroy the World?
By: Anita Elberse and Sunil Gupta
In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test...
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Keywords:
Advertising;
Business Model;
Television Entertainment;
Distribution Channels;
Service Operations;
Internet and the Web;
Media and Broadcasting Industry;
Motion Pictures and Video Industry
Elberse, Anita, and Sunil Gupta. "Hulu: An Evil Plot to Destroy the World?" Harvard Business School Case 510-005, October 2009. (Revised June 2010.)
- Web
The 20th Century Zeitgeist - Leadership
High 501950s19 Television sales expand dramatically Transistors used in portable radios and calculators Influence: Medium-High 601960s19 Man walks on the moon Color TV market grows Microchips expand possibilities in electronics industry...
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- Web
U.S. Business Immigration Overview - Alumni
achievement in the motion picture and television industries. This classification is obtained by demonstrating to the USCIS that the individual has sustained national or international acclaim. As this category is highly selective, it is a...
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- Web
Industry Information - Alumni
media. Hollywood Reporter Get the latest news on the entertainment industry with the Hollywood Reporter. This site covers all aspects of the entertainment sector including music, movies, television and publishing. Variety In publication...
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- Web
Business History in the Contemporary Collection | Baker Library | Bloomberg Center | Harvard Business School
ongoing digitization project that will provide access to selected international radio and television broadcasts, newspapers and periodicals, and government statements, all translated into English. The publications focus on military...
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- Web
Charts & Statistics - Leadership
computer Penicillin used extensively to treat soldiers' infections Synthetic rubberx Influence: High 501950s19 Television sales expand dramatically Transistors used in portable radios and calculators Influence: Medium-High 601960s19 Man...
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- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game...
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Keywords:
by Peter K. Jacobs
- 01 Aug 1998
- News
High Honors
an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a...
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- 05 May 2023
- News
Fail Better
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Every year, HBS selects a small handful of outstanding alums to receive its most important honor, the Alumni Achievement Award. This year's recipients work in finance, politics, biopharma, and...
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- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
overload. Using a standard cost of $25 per thousand viewers, which is generally charged by broadcast companies for a 30 second ad on primetime television in the United States (a value cheaper than Japan and more expensive than Brazil)...
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- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
million every four years just for the privilege of using The Rings in their advertising—with hundreds of millions more spent on the advertising campaigns themselves. They aren't the only ones banking on Olympic success. NBC, which paid...
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- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
Taking a Stand. Patagonia pulled its advertising from Facebook and has recently renewed its call on other firms to boycott the platform until Facebook can make sure its products do no harm. What would taking a stand look like for your...
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- 01 Feb 1997
- News
Doing It Your Way
a day to purchase goods and services (such as magazine subscriptions) advertised on Time Warner Inc.'s World Wide Web site, for example. The software leads customers through a series of screens and procedures that ends with them providing...
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- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
Greenstein adds, such as television and radio. “Online advertising is still a work in progress, with considerable effort being invested in improving its cost-effectiveness,” he says. “Those efforts—and...
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- 01 Jun 2007
- News
Uncorked
“they needed a token broad” — with Scott Paper Company, where, among other things, she made an advertising breakthrough: getting an ad for sanitary napkins on television for the first time. Recalled...
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- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
commercial radio and, after World War II, commercial television enabled marketers to drive home the benefits of their national brands and to announce quickly the launch of new products and services to a nationwide audience. The...
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- Career Coach
Jim Warner
Television Network. He joined Avenue A, a pioneering digital media start-up, in 2000 and led the company’s East coast operations through the ups and downs and ups of the decade. Avenue A acquired Razorfish and together they became the...
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