Filter Results
:
(292)
Show Results For
-
All HBS Web
(292)
- People (4)
- News (62)
- Research (195)
- Events (1)
- Multimedia (1)
- Faculty Publications (144)
Show Results For
-
All HBS Web
(292)
- People (4)
- News (62)
- Research (195)
- Events (1)
- Multimedia (1)
- Faculty Publications (144)
- August 2015 (Revised June 2019)
- Case
Shonda Rhimes' ShondaLand
By: Anita Elberse and Henry McGee
In January 2015, superstar television creator Shonda Rhimes, whose production company ShondaLand dominates American television's most competitive and lucrative night with three shows in primetime on network ABC's Thursday night, is plotting the future. One challenge...
View Details
Keywords:
Entertainment;
Television;
Broadcasting;
Creative Industries;
Television Industry;
Product Portfolio Management;
Superstar;
Talent Management;
Television Entertainment;
Media;
Creativity;
Marketing;
Talent and Talent Management;
Personal Development and Career;
Media and Broadcasting Industry;
United States
Elberse, Anita, and Henry McGee. "Shonda Rhimes' ShondaLand." Harvard Business School Case 516-026, August 2015. (Revised June 2019.)
- June 2008 (Revised October 2008)
- Background Note
Primer on the U.S. Television Industry
This case provides background on the U.S. TV industry at the end of the 20th century.
View Details
Keywords:
History;
Television Entertainment;
Telecommunications Industry;
Media and Broadcasting Industry;
United States
Wei-Skillern, Jane, and Sonia Marciano. "Primer on the U.S. Television Industry." Harvard Business School Background Note 308-128, June 2008. (Revised October 2008.)
- October 1990 (Revised July 1991)
- Case
Zenith: Marketing Research for High Definition Television (HDTV)
Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various...
View Details
Keywords:
Technological Innovation;
Research;
Marketing;
Television Entertainment;
Electronics Industry
Sultan, Fareena. "Zenith: Marketing Research for High Definition Television (HDTV)." Harvard Business School Case 591-025, October 1990. (Revised July 1991.)
- March 2011
- Teaching Note
The CW: Launching a Television Network
By: Anita Elberse
Teaching Note for 507050.
View Details
- June 1999 (Revised August 2004)
- Case
The National Hockey League's New Television Contract for 2004 and Beyond
By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
The National Hockey League (NHL) has negotiated a new television contract at record rights-fee levels for hockey. The NHL will be shifting its principal television partner from Fox to ESPN/ABC. Students are asked to analyze the current and future contracts in terms of...
View Details
Keywords:
Budgets and Budgeting;
Television Entertainment;
Contracts;
Marketing Communications;
Agreements and Arrangements;
Partners and Partnerships;
Entertainment and Recreation Industry
Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "The National Hockey League's New Television Contract for 2004 and Beyond." Harvard Business School Case 599-108, June 1999. (Revised August 2004.)
- May 2019 (Revised January 2020)
- Case
The Video-Streaming Wars in 2019: Can Disney Catch Netflix?
By: Anita Elberse and Monica Cody
Bob Iger, CEO of entertainment conglomerate Disney, thrilled investors with details about Disney’s upcoming foray into video streaming in April 2019. Disney’s move was only the latest in a series of actions taken by new and established entertainment companies in a...
View Details
Keywords:
Television;
Entertainment;
Media;
Television Entertainment;
Management;
Strategy;
Disruption;
Information Technology;
Competition;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry
Elberse, Anita, and Monica Cody. "The Video-Streaming Wars in 2019: Can Disney Catch Netflix?" Harvard Business School Case 519-094, May 2019. (Revised January 2020.)
- February 2021 (Revised February 2021)
- Case
World of Dreams Entertainment Group: Building a Resilient Business
By: Lynda M. Applegate, Sarah Endline and Michael Norris
In 2021, Ron DeShay, former American Idol producer, is launching his new business venture: World of Dreams Entertainment Group. World of Dreams rethought the existing TV production model, giving audiences more power to directly influence the creation of shows through a...
View Details
Keywords:
Television Entertainment;
Media;
Social Issues;
Sports;
Business Ventures;
Digital Platforms;
Entertainment and Recreation Industry;
United States;
California;
Los Angeles
Applegate, Lynda M., Sarah Endline, and Michael Norris. "World of Dreams Entertainment Group: Building a Resilient Business." Harvard Business School Case 821-039, February 2021. (Revised February 2021.)
- April 1993
- Teaching Note
Note on Cable Television Regulation TN
Teaching Note for (9-391-022).
View Details
- 01 Jun 1997
- News
Entertainment Moguls Ponder the Future at HBS Conference
Just as radio revolutionized the entertainment world at the turn of the century, satellite broadcasting, the Internet, VCRs, and new communications technologies are transforming the entertainment industry,...
View Details
Keywords:
Paula Maute
- September 2017 (Revised December 2017)
- Case
Hulu: Redefining the Way People Experience TV
By: Henry W. McGee and Christine Snively
In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live...
View Details
Keywords:
Television Industry;
Internet;
Television Entertainment;
Internet and the Web;
Disruptive Innovation;
Competitive Strategy;
Price;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry
McGee, Henry W., and Christine Snively. "Hulu: Redefining the Way People Experience TV." Harvard Business School Case 318-002, September 2017. (Revised December 2017.)
- 1998
- Article
Governance and Risk Taking in the U.S. Cable Television Industry
By: T. R. Eisenmann
Keywords:
Governance;
Risk and Uncertainty;
Television Entertainment;
Media and Broadcasting Industry
Eisenmann, T. R. "Governance and Risk Taking in the U.S. Cable Television Industry." Academy of Management Best Paper Proceedings (1998).
- 2016
- Chapter
Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets
By: Hillary Greene and Dennis Yao
This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely...
View Details
Keywords:
Measurement and Metrics;
Marketing Strategy;
Consumer Behavior;
Monopoly;
Television Entertainment;
Public Opinion;
Geographic Scope;
Media and Broadcasting Industry;
United States
Greene, Hillary, and Dennis Yao. "Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets." In Strategy Beyond Markets. Vol. 34, edited by John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, 367–411. Advances in Strategic Management. Emerald Group Publishing, 2016.
- Article
The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse
By: T. R. Eisenmann
Keywords:
Management Systems;
Television Entertainment;
Media and Broadcasting Industry;
United States
Eisenmann, T. R. "The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse." Business History Review 74, no. 1 (Spring 2000).
- October 2015 (Revised February 2016)
- Teaching Note
Comcast Corporation
In March 2015, Richard Plepler, the CEO of Home Box Office (HBO) announced the company's new 'over the top,' or OTT service, HBO Now, that consumers could stream online for a monthly fee of $14.99 without paying for a cable subscription. Soon, CBS followed and...
View Details
- April 2015 (Revised June 2020)
- Case
Comcast Corporation (A)
In March 2015, the U.S. television industry received a major wake-up call. HBO, a premium cable channel with over 30 million subscribers, had announced it would begin offering a standalone streaming service. This new service would allow customers to bypass the cable...
View Details
Keywords:
Cable Television;
HBO;
Industry Evolution;
Television Entertainment;
Disruption;
Business Model;
Competitive Strategy;
Media and Broadcasting Industry
Gupta, Sunil, Henry McGee, Felix Oberholzer-Gee, and Margaret L. Rodriguez. "Comcast Corporation (A)." Harvard Business School Case 715-457, April 2015. (Revised June 2020.)