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- All HBS Web (1,217)
- Faculty Publications (350)
- June 1989 (Revised September 1992)
- Case
Dominion Motors & Controls Ltd.
The leading manufacturer of motors in Canada is threatened by a loss of market share in oilfield pumping motors because a major customer, having tested several competing motor brands, finds a competitor's motor to be superior. A central issue is whether to make a...
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Corey, E. R. "Dominion Motors & Controls Ltd." Harvard Business School Case 589-115, June 1989. (Revised September 1992.)
- 2021
- Working Paper
Eradicating Helicobacter Pylori Infections to Treat Ulcers: Case Histories of Significant Medical Advances
By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins
We describe how a chance discovery of bacteria that infect stomach linings completely changed how physicians treat ulcers. Specifically, we chronicle how: 1) two Australian physicians brought the bacterial infection to the world’s attention and challenged the...
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Keywords:
Health Care and Treatment;
Technological Innovation;
Innovation Strategy;
Technology Adoption;
Collaborative Innovation and Invention;
Innovation and Invention;
Governing Rules, Regulations, and Reforms
Bhidé, Amar, Srikant M. Datar, and Katherine Stebbins. "Eradicating Helicobacter Pylori Infections to Treat Ulcers: Case Histories of Significant Medical Advances." Harvard Business School Working Paper, No. 20-006, July 2019. (Revised May 2021.)
- September 2019
- Supplement
pymetrics (B)
By: John R. Wells and Benjamin Weinstock
In March 2013, pymetrics CEO Frida Polli visited Harvard Business School to listen to a section of MBA students from the class of 2013 discuss her business plan and provide feedback on the tests they had taken to identify career opportunities. Polli had developed a...
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Keywords:
BrainTech;
Hiring;
Hiring Of Employees;
Recruiting;
Personality;
Personality Traits;
Startup;
Start-up;
Startups;
Start-ups;
Employment;
Strategic Evolution;
Psychodynamics;
Psychology;
Recruitment;
Selection and Staffing;
Business Startups;
Strategy;
Personal Characteristics
Wells, John R., and Benjamin Weinstock. "pymetrics (B)." Harvard Business School Supplement 720-375, September 2019.
- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
In the late 1980s, scientists for New York City-based drug-maker Pfizer began testing what was then known as compound UK-92,480 for the treatment of angina. Although UK-92,480 seemed promising in the lab and in animal tests, the compound...
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- September 2020 (Revised July 2022)
- Exercise
Artea (C): Potential Discrimination through Algorithmic Targeting
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...
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Keywords:
Targeting;
Algorithmic Bias;
Race;
Gender;
Marketing;
Diversity;
Customer Relationship Management;
Prejudice and Bias;
Retail Industry;
Apparel and Accessories Industry;
Technology Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Artea (C): Potential Discrimination through Algorithmic Targeting." Harvard Business School Exercise 521-037, September 2020. (Revised July 2022.)
- September 2020 (Revised June 2023)
- Supplement
Spreadsheet Supplement to Artea Teaching Note
By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and...
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- September 2020 (Revised July 2022)
- Exercise
Artea (D): Discrimination through Algorithmic Bias in Targeting
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...
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Keywords:
Targeted Advertising;
Discrimination;
Algorithmic Data;
Bias;
Advertising;
Race;
Gender;
Marketing;
Diversity;
Customer Relationship Management;
Prejudice and Bias;
Analytics and Data Science;
Retail Industry;
Apparel and Accessories Industry;
Technology Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020. (Revised July 2022.)
- January 2014 (Revised June 2015)
- Case
Amgen Inc.: Pursuing Innovation and Imitation? (A)
By: Ian W. Mackenzie
Set in 2009, the (A) case explores whether Amgen, a leading innovator of biotech-based drugs, should enter the emerging business of biosimilars (BS), which are essentially 'me-too' products. There appear to be sound reasons to explore this related diversification:...
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Mackenzie, Ian W. "Amgen Inc.: Pursuing Innovation and Imitation? (A)." Harvard Business School Case 714-424, January 2014. (Revised June 2015.)
- December 2021
- Case
Green Monday
By: José B. Alvarez, Billy Chan and Dawn H. Lau
This case describes the entrepreneurial journey of David Yeung, from campaigning for plant-based diets to building Green Monday, a purpose-driven business and an ecosystem based in Hong Kong comprising a retail platform, an alternative meat brand (“OmniPork”), a...
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Keywords:
Agribusiness;
Plant-Based Agribusiness;
Social Enterprise;
Entrepreneurship;
Business Startups;
Business Model;
Mission and Purpose;
Growth and Development Strategy;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Retail Industry;
Hong Kong;
China;
Asia
Alvarez, José B., Billy Chan, and Dawn H. Lau. "Green Monday." Harvard Business School Case 522-056, December 2021.
- September 2020 (Revised July 2022)
- Exercise
Artea (B): Including Customer-level Demographic Data
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...
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Keywords:
Targeting;
Algorithmic Bias;
Race;
Gender;
Marketing;
Diversity;
Customer Relationship Management;
Demographics;
Prejudice and Bias;
Retail Industry;
Apparel and Accessories Industry;
Technology Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Artea (B): Including Customer-level Demographic Data." Harvard Business School Exercise 521-022, September 2020. (Revised July 2022.)
- July 2019
- Article
Using Behavioral Science to Inform the Design of Sugary Drink Portion Limit Policies: Reply to Wilson and Stolarz-Fantino (2018)
By: Leslie John, Grant E. Donnelly and Christina A. Roberto
In their commentary, Wilson & Stolarz-Fantino argue that specific design features of our research mean that it cannot have policy implications and that researchers “need to consider profit maximization in menu design or studies are likely to suggest ill-informed...
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John, Leslie, Grant E. Donnelly, and Christina A. Roberto. "Using Behavioral Science to Inform the Design of Sugary Drink Portion Limit Policies: Reply to Wilson and Stolarz-Fantino (2018)." Psychological Science 30, no. 7 (July 2019): 1103–1105.
- April 2009 (Revised August 2009)
- Case
Backchannelmedia: Making Television 'Clickable'
By: Sunil Gupta, Kavita Shukla and Zachary Scott Clayton
Backchannelmedia (BCM), a three-year-old start-up, intended to completely disrupt the world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content...
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Keywords:
Entrepreneurship;
Investment;
Disruptive Innovation;
Technological Innovation;
Marketing Strategy;
Partners and Partnerships;
Competition
Gupta, Sunil, Kavita Shukla, and Zachary Scott Clayton. "Backchannelmedia: Making Television 'Clickable'." Harvard Business School Case 509-026, April 2009. (Revised August 2009.)
- January 2009 (Revised July 2009)
- Case
Targanta Therapeutics: Hitting a Moving Target
By: Arthur A. Daemmrich
This case explores regulatory, product testing, and business strategy at Targanta Therapeutics, a biotech company preparing its first new drug application to the FDA. In October 2007, Mark Leuchtenberger, president and CEO of Targanta—which has just held a successful...
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Keywords:
Decision Choices and Conditions;
Entrepreneurship;
Governing Rules, Regulations, and Reforms;
Health Testing and Trials;
Product Development;
Business and Government Relations;
Business Strategy;
Biotechnology Industry;
Pharmaceutical Industry
Daemmrich, Arthur A. "Targanta Therapeutics: Hitting a Moving Target." Harvard Business School Case 709-002, January 2009. (Revised July 2009.)
- 2012
- Article
Exploring Re-Identification Risks in Public Domains
By: Aditi Ramachandran, Lisa Singh, Edward Porter and Frank Nagle
While re-identification of sensitive data has been studied extensively, with the emergence of online social networks and the popularity of digital communications, the ability to use public data for re-identification has increased. This work begins by presenting two...
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- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how...
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Keywords:
by Dina Gerdeman
- August 2014 (Revised December 2015)
- Case
Showrooming at Best Buy
By: Thales Teixeira and Elizabeth Anne Watkins
Best Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics...
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Keywords:
Competition;
Price;
Consumer Behavior;
Applications and Software;
Mobile and Wireless Technology;
Retail Industry;
Electronics Industry
Teixeira, Thales, and Elizabeth Anne Watkins. "Showrooming at Best Buy." Harvard Business School Case 515-019, August 2014. (Revised December 2015.)
- 29 Jun 2009
- Sharpening Your Skills
Sharpening Your Skills: Leading Change
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered: How do I build my business in this environment? What should leaders communicate? My organization doesn't...
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Keywords:
by Staff
- June 2020 (Revised March 2024)
- Case
Deloitte's Pixel (A): Consulting with Open Talent
By: Michael L. Tushman, John Winsor and Kerry Herman
Deloitte Consulting’s General Manager Balaji Bondili, head of Pixel, considers how best to grow Deloitte Consulting’s use of open (on-demand) talent, as consulting companies and their clients face transformative change in the way client engagements and projects get...
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Keywords:
Disruption;
Talent and Talent Management;
Growth and Development Strategy;
Organizational Change and Adaptation;
Consulting Industry;
United States
Tushman, Michael L., John Winsor, and Kerry Herman. "Deloitte's Pixel (A): Consulting with Open Talent." Harvard Business School Case 420-003, June 2020. (Revised March 2024.)
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
taking risks." Click to watch. Eleven years later, that bet is more than paying off. As chief strategy and knowledge officer, Fenton is part of an executive team that has seen NLNS expand from training 13 aspiring principals in two cities...
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- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
Editor's Note: Christian Ketels wrote this paper for the World Bank's Development Debate, "What Do We Mean by Export Competitiveness and How Do Countries Achieve it in an Uncertain World?" held March 29, 2010. Ketels is Principal Associate at the Institute...
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Keywords:
by Christian Ketels