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Show Results For
-
All HBS Web
(16,629)
- People (25)
- News (3,120)
- Research (11,158)
- Events (81)
- Multimedia (199)
- Faculty Publications (9,066)
- 04 May 2016
- What Do You Think?
What Does Boaty McBoatface Tell Us About Brand Control on the Internet?
control over brands is explicitly ceded to the public for marketing purposes. As I write this, the Binghamton, New York minor league professional baseball team is thought to be...
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- July 2010
- Article
Board Interlocks and the Propensity to Be Targeted in Private Equity Transactions
By: Toby E. Stuart and Soojin Yim
In this paper, we examine the propensity for U.S. public companies to become targets for private equity-backed, take-private transactions. We consider the characteristics of 483 private equity-backed deals in the 2000-2007 period relative to public companies, and find...
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Keywords:
Board Interlocks;
Board Networks;
Social Networks;
Private Equity;
Corporate Governance;
Public Ownership;
Market Transactions;
Governing and Advisory Boards;
United States
Stuart, Toby E., and Soojin Yim. "Board Interlocks and the Propensity to Be Targeted in Private Equity Transactions." Journal of Financial Economics 97, no. 1 (July 2010): 174–189.
- May 2013
- Article
From Russia with Love: The Impact of Relocated Firms on Incumbent Survival
By: Oliver Falck, Christina Guenther, Stephan Heblich and William R. Kerr
We identify the impact of local firm concentration on incumbent performance with a quasi-natural experiment. When Germany was divided after World War II, many firms in the machine tool industry fled the Soviet occupied zone to prevent expropriation. We show that the...
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Falck, Oliver, Christina Guenther, Stephan Heblich, and William R. Kerr. "From Russia with Love: The Impact of Relocated Firms on Incumbent Survival." Journal of Economic Geography 13, no. 3 (May 2013): 419–449.
- July 2010
- Case
Metabical: Positioning and Communications Strategy for a New Weight Loss Drug
By: John A. Quelch and Heather Beckham
Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara...
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Keywords:
Product Positioning;
Marketing Communications;
Product Launch;
Consumer Behavior;
Pharmaceutical Industry;
United States
Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.
- 20 Oct 2020
- Blog Post
Changing the Face of Entrepreneurship and Venture Capital at Harlem Capital
investor. The fund now has investments in 23 companies around the U.S. in 12 different industries. The Minority Renaissance in Venture Capital Like most new business ventures,...
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- Article
Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride
By: Silvia Bellezza and Anat Keinan
This research examines how core consumers of selective brands react when non-core users obtain access to the brand. Contrary to the view that non-core users and downward brand extensions pose a threat to the brand, this work investigates the conditions under which...
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Bellezza, Silvia, and Anat Keinan. "Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride." Journal of Consumer Research 41, no. 2 (August 2014): 397–417.
- January 2022 (Revised August 2022)
- Case
Hello Heart: The Next Generation of Chronic Disease Management Apps
By: Ariel D. Stern and Danielle Golan
Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions.
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Keywords:
Health;
Health Care and Treatment;
Information Technology;
Mobile and Wireless Technology;
Analysis;
Business Startups;
Transition;
Customer Focus and Relationships;
Customer Satisfaction;
Decision Making;
Demographics;
Design;
Entrepreneurship;
Venture Capital;
Technological Innovation;
Growth and Development Strategy;
Product Launch;
Product Design;
Product Development;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Customization and Personalization;
Business Growth and Maturation;
Business Model;
Strategy;
Applications and Software;
Health Industry;
Technology Industry;
Israel;
United States
Stern, Ariel D., and Danielle Golan. "Hello Heart: The Next Generation of Chronic Disease Management Apps." Harvard Business School Case 622-061, January 2022. (Revised August 2022.)
- January 2008
- Class Lecture
Billions of Entrepreneurs: The Yin and Yang of China and India (FSS)
By: Tarun Khanna
Two emerging nations, China and India, are on the move to wards economic development. They are entering the world economy on their own terms. China's model has received greater attention. India's is a diametrically different model-yin to China's yang-with different...
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Keywords:
Development Economics;
Entrepreneurship;
Growth and Development Strategy;
Emerging Markets;
Business and Government Relations;
China;
India
Khanna, Tarun. "Billions of Entrepreneurs: The Yin and Yang of China and India (FSS)." Harvard Business School Class Lecture 708-812, January 2008.
- 2020
- Working Paper
Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications...
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Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?" NBER Working Paper Series, No. 28161, December 2020.
- 01 Dec 2000
- News
Everything Old Is New Again: The History of Technological Frontiers
It was a giddy time that presaged a new frontier, when a tinkering youth would become an international monopolist, and hundreds like him, eager for the quick riches that appeared inevitable, would start new businesses based on a...
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- September 2019
- Article
The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy
By: Andre Boik, Shane Greenstein and Jeffrey Prince
In several markets, firms compete not for consumer expenditure but consumer attention. We examine user priorities over the allocation of their time, and interpret that behavior in light of salient tensions in policy discussions over universal service, data caps, and...
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Keywords:
Broadband Service;
Attention Allocation;
Consumer Behavior;
Household;
Internet and the Web;
Competition;
Policy
Boik, Andre, Shane Greenstein, and Jeffrey Prince. "The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy." Telecommunications Policy 43, no. 8 (September 2019).
- 16 Mar 2003
- Research & Ideas
At the Center of Corporate Scandal Where Do We Go From Here?
unmatched in the world. But the engine has grown so complex, and its capabilities so swift and powerful, that it has outstripped the governance mechanisms designed in a simpler...
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Keywords:
by Kim B. Clark
John T. Gourville
John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most... View Details
Fintech, Small Business & the American Dream: How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity
Fintech, Small Business & the American Dream describes the needs of small businesses for capital and demonstrates how technology—novel data sources, artificial intelligence, machine learning—will transform the small business lending market. This market... View Details
- 2011
- White Paper
Brands Are People Too! Harnessing the Power of Brand Warmth and Competence
By: Chris Malone, Jill Avery and S. T. Fiske
Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in...
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Keywords:
Brands;
Brand Management;
Customer Relationship Management;
CRM;
Brand Positioning;
Brand Equity;
Customers;
Customer Focus and Relationships;
Customer Satisfaction;
Brands and Branding;
Marketing;
Marketing Communications;
Marketing Strategy;
Consumer Products Industry
Malone, Chris, Jill Avery, and S. T. Fiske. "Brands Are People Too! Harnessing the Power of Brand Warmth and Competence." White Paper Series, Relational Capital Group, Newtowne Square, PA, 2011.
- 16 Jul 2016
- News
As our gender spectrum blurs, brands fight to keep the lines drawn
Navid Mojir
(Navid is visting MIT Sloan for the 2023-24 academic year).
Navid Mojir is an assistant professor of business administration in the Marketing Unit. He teaches Business Marketing and Sales