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Show Results For
-
All HBS Web
(16,634)
- People (25)
- News (3,128)
- Research (11,174)
- Events (81)
- Multimedia (201)
- Faculty Publications (9,079)
- September 2014 (Revised May 2017)
- Case
Fresno's Social Impact Bond for Asthma
By: John A. Quelch and Margaret L. Rodriguez
In 2014, Social Impact Bonds (SIBs) were quickly gaining popularity as an investment vehicle which joined together private investors and nonprofits to tackle social issues. Although numerous SIB projects and proposals had cropped up across the U.S. following the launch...
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Keywords:
Social Enterprise;
Health Care;
Marketing;
Bonds;
Financing;
Asthma;
Air Pollution;
Air Quality;
Chronic Disease;
Public Health;
Health;
Health Care and Treatment;
Finance;
Health Industry;
Financial Services Industry;
United States
Quelch, John A., and Margaret L. Rodriguez. "Fresno's Social Impact Bond for Asthma." Harvard Business School Case 515-028, September 2014. (Revised May 2017.)
- November 1989
- Case
CPC International: The Shift from Corn Refining to Consumer Goods
By: Ray A. Goldberg
Keywords:
Marketing
Goldberg, Ray A. "CPC International: The Shift from Corn Refining to Consumer Goods." Harvard Business School Case 590-064, November 1989.
- 17 Feb 2015
- News
The First Five Years: Diogo Castro Freire (MBA 2012)
college. At the time, I was studying economics and found the topic fascinating, from an economic theory perspective; it was—and still is—an unprecedented market failure and...
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- 12 PM – 1 PM EST, 06 Nov 2018
- Webinars: Trending@HBS
China in the Age of Xi Jinping: Domestic Changes and Global Ambitions
China's outward push will remake the global economic and political environment, and business leaders need an understanding of China's leadership to navigate this new world. Join Associate Professor Rithmire to discuss the evolution of the business landscape in China.
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- 22 Sep 2014
- News
How to Focus Your Sales Team on the Right Effectiveness Metrics
- March 2022
- Article
Estimating the Effectiveness of Permanent Price Reductions for Competing Products Using Multivariate Bayesian Structural Time Series Models
By: Fiammetta Menchetti and Iavor Bojinov
Researchers regularly use synthetic control methods for estimating causal effects when a sub-set of units receive a single persistent treatment, and the rest are unaffected by the change. In many applications, however, units not assigned to treatment are nevertheless...
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Keywords:
Causal Inference;
Partial Interference;
Synthetic Controls;
Bayesian Structural Time Series;
Mathematical Methods
Menchetti, Fiammetta, and Iavor Bojinov. "Estimating the Effectiveness of Permanent Price Reductions for Competing Products Using Multivariate Bayesian Structural Time Series Models." Annals of Applied Statistics 16, no. 1 (March 2022): 414–435.
Gerald Zaltman
*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91
*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of...
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Keywords:
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry
- 06 Sep 2017
- What Do You Think?
Summing Up: What Are the Limits of CEO Activism?
boardrooms to be corporate statespeople,” he commented. Investors may or may not be enthusiastic about CEO activism. (In Merck’s case, it doesn’t seem to have affected its stock value much. However, the View Details
Keywords:
by James Heskett
- 06 Mar 2006
- What Do You Think?
The China Dilemma for U.S. Firms: Comply, Resist, or Leave?
market in an interconnected world served by network-based service providers? Have the services provided by these firms become so valuable to their customers that they could defy View Details
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Top Down Cognitive Processes, Primer Six
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Top Down Cognitive Processes, Primer Six." Harvard Business School Case 599-006, December 1998. (Revised April 1999.)
- November 1992 (Revised June 1994)
- Case
Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution
By: V. Kasturi Rangan and Jayne D. Kramer
Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution." Harvard Business School Case 593-061, November 1992. (Revised June 1994.)
- December 2005
- Article
Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
This paper argues that the pharmaceutical industry represents an exciting opportunity to carry out academic research. The nature of the industry allows researchers to answer new questions, develop new methodologies for answering these questions as well as to apply...
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Manchanda, Puneet, Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas J. Steenburgh, Jaap E. Wieringa, Marta Wosinska, and Ying Xie. "Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry." Marketing Letters 16, nos. 3/4 (December 2005): 293 – 308.
- February 2001 (Revised July 2001)
- Case
Competitive Dynamics in Home Video Games (G): Launching the Sega Saturn
Outlines the events leading up to the Sega's launch of its 32-bit console named Saturn.
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Coughlan, Peter J., and Deborah Freier. "Competitive Dynamics in Home Video Games (G): Launching the Sega Saturn." Harvard Business School Case 701-097, February 2001. (Revised July 2001.)
- August 1984
- Case
Competitive Positioning in the Dishwasher Industry (E): Sears' Dishwasher Dilemma
By: Joseph L. Bower
Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (E): Sears' Dishwasher Dilemma." Harvard Business School Case 385-049, August 1984.
- 29 Mar 2017
- Research & Ideas
The Story of Why Humans Are So Careless With Their Phones
Silvia Bellezza is an assistant professor of marketing at Columbia Business School. Joshua M. Ackerman is an assistant professor of psychology at University of Michigan. Francesca Gino is the...
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- January 2014
- Supplement
J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future
By: Elie Ofek, Jill Avery and Jose B. Alvarez
Rehired in April 2013, Myron E. "Mike" Ullman III was brought back to stabilize the retailer's business. Under Ron Johnson's "Fair and Square" program, sales had declined rapidly and quarterly losses and expensive capital investments had put severe pressure on cash...
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Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future." Harvard Business School Supplement 514-073, January 2014.
- 2002
- Other Unpublished Work
The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com
By: Benjamin Edelman
A new dataset collected by the author allows estimation of the effect on book sales of promotional listing on Amazon's editorial discretion pages. Following Goolsbee and Chevalier (2001), sales quantities are inferred from sales rank data freely available on Amazon's...
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Edelman, Benjamin. "The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com." 2002. (Winner of Seymour E. and Ruth B. Harris Prize for outstanding senior honors thesis in economics. Winner of Thomas T. Hoopes Prize awarded for outstanding scholarly work or research.)
- August 1984
- Case
Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co.
By: Joseph L. Bower
Bower, Joseph L. "Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co." Harvard Business School Case 385-047, August 1984.
- 14 Dec 2007
- Op-Ed
When Your Product Becomes a Commodity
availability, delivery, shipment quantities, payment terms, and all the other services that accompany the core product. Marketers must use their imagination. As View Details
Keywords:
by John Quelch
- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
to the chance to talk about why some ads work or why some fail, and how powerful or funny they can be.” More than 50 alumni and their guests attended the review, presented by Tim Calkins (MBA 1991), clinical...
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Keywords:
Margie Kelley