Show Results For
-
All HBS Web
(16,628)
- People (25)
- News (3,120)
- Research (11,162)
- Events (81)
- Multimedia (201)
- Faculty Publications (9,068)
Show Results For
-
All HBS Web
(16,628)
- People (25)
- News (3,120)
- Research (11,162)
- Events (81)
- Multimedia (201)
- Faculty Publications (9,068)
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details
- 24 Apr 2008
- Working Paper Summaries
Bank Accounting Standards in Mexico: A Layman’s Guide to Changes 10 Years after the 1995 Bank Crisis
- August 1984
- Case
Competitive Positioning in the Dishwasher Industry (C): Sears, Roebuck and Co.
- April 2011
- Teaching Note
Porcini's Pronto: "Great Italian cuisine without the wait!" (Brief Case)
Elizabeth A. Keenan
Elizabeth is visting Boston University Questrom School of Business for the 2023-24 academic year.
Elizabeth Keenan is an assistant professor of business administration in the Marketing Unit. She teaches the Purpose-Driven Marketing...
View Details
- August 2015
- Article
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making
- Web
Challenges and Opportunities in the Restaurant Industry - Course Catalog
- 01 Dec 2000
- News
Everything Old Is New Again: The History of Technological Frontiers
- Web
Business History in the Contemporary Collection | Baker Library | Bloomberg Center | Harvard Business School
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
- 21 May 2019
- Cold Call Podcast
If the Key to Business Success Is Focus, Why Does Amazon Work?
- 11 May 2016
- News
World Bank Vice President and Treasurer: Negative Rates Not the Answer
Benson P. Shapiro
Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details
- 2011
- White Paper
Brands Are People Too! Harnessing the Power of Brand Warmth and Competence
- Research Summary
Wearing a Red Hat ¨C The Impact of Activist Industrial Policy on Software Development in China
The idea that the government should steer economic development by strategically hand-picking and managing certain industries is controversial but appeals to many developing countries that are eager to upgrade their industries. In this paper, I study China's recent... View Details
- 22 Jun 2021
- Research & Ideas
The COVID-19 Mutiny: When Teams Leave and Take Their Clients
- 01 Jun 1998
- News
Long-Term Interest: Bill Crozier, a Banker Pegged to the Customer
- Article
Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride
- January 2022 (Revised August 2022)
- Case