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All HBS Web
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- Faculty Publications (1,086)
- 1993
- Chapter
The Fourth Phase of Marketing: The History of Marketing and the Business World Today
By: R. S. Tedlow
Keywords:
Marketing
Tedlow, R. S. "The Fourth Phase of Marketing: The History of Marketing and the Business World Today." In The Rise and Fall of Mass Marketing, edited by G. Jones and R. S. Tedlow. London: Routledge, 1993.
- February 1993 (Revised April 1995)
- Case
Sharp Corporation: Technology Strategy
By: David J. Collis and Tomo Noda
Teaches the evolution of the corporate strategy of Sharp Corp., Japan. Sharp Corp., a second-tier assembler of TV sets and home appliances, gradually and consistently improved performance by developing expertise in electronic device technologies such as specialized ICs...
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Keywords:
Innovation and Invention;
Leadership;
Performance Improvement;
Corporate Strategy;
Diversification;
Technology Adoption;
Electronics Industry;
Japan
Collis, David J., and Tomo Noda. "Sharp Corporation: Technology Strategy." Harvard Business School Case 793-064, February 1993. (Revised April 1995.)
- November 1992 (Revised December 1992)
- Case
Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)
By: Robert H. Hayes
The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,...
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Keywords:
Information Infrastructure;
Applications and Software;
Machinery and Machining;
Technological Innovation;
Markets;
Marketing Strategy;
Product Launch;
Outcome or Result;
Computer Industry;
Manufacturing Industry
Hayes, Robert H. "Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)." Harvard Business School Case 693-051, November 1992. (Revised December 1992.)
- September 1992 (Revised March 1998)
- Case
Japan Confronts an Interdependent World
By: George C. Lodge
Traces the evolution of Japan's economic strategy from 1972 to 1992. Describes the collapse of the Japanese stock market in the spring of 1992, raising the question: Is this the end of Japan's miraculous growth? To help students consider that question, the case...
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Keywords:
Policy;
Financial Markets;
Information Technology;
System Shocks;
Borrowing and Debt;
Financial Crisis;
Government and Politics;
Growth and Development;
Situation or Environment;
Japan;
United States
Lodge, George C. "Japan Confronts an Interdependent World." Harvard Business School Case 793-034, September 1992. (Revised March 1998.)
- March 1992 (Revised May 1992)
- Teaching Note
New Technology at World Aluminum Corp.: The Jumping Ring Circulator, Teaching Note
By: Dorothy Leonard-Barton and Alistair D. Williamson
- February 1992 (Revised April 1995)
- Case
Pfizer: Global Protection of Intellectual Property
By: Lynn S. Paine and Michael Santoro
Top officials at Pfizer are assessing their strategy for improving protection of Pfizer's patents around the world. The outcome of the Uruguay Round of the GATT negotiations is uncertain, and it is not clear whether an acceptable intellectual property protection...
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Keywords:
Patents;
Trade;
Policy;
Government and Politics;
Business Strategy;
Agreements and Arrangements;
Alliances;
Cross-Cultural and Cross-Border Issues;
Pharmaceutical Industry;
United States;
Japan;
Europe
Paine, Lynn S., and Michael Santoro. "Pfizer: Global Protection of Intellectual Property." Harvard Business School Case 392-073, February 1992. (Revised April 1995.)
- Article
Pharmaceutical Marketing Practices in the Third World
By: N. Craig Smith and John A. Quelch
Smith, N. Craig, and John A. Quelch. "Pharmaceutical Marketing Practices in the Third World." Special Issue on Quality of Life. Journal of Business Research 23, no. 1 (August 1991): 113–126.
- June 1991 (Revised October 1991)
- Case
General Electric: Reg Jones and Jack Welch
By: Francis Aguilar and Christopher A. Bartlett
When GE's retiring Reginald Jones turned the job of CEO over to Jack Welch on April 1, 1981, the Wall Street Journal reported that GE had "decided to replace a legend with a live wire." Some wondered if the young dynamo could fill the elder statesman's very large...
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Keywords:
Management Teams;
Business or Company Management;
Change Management;
Leading Change;
Restructuring;
Investment;
Strategic Planning;
Organizational Change and Adaptation;
Management Succession
Aguilar, Francis, and Christopher A. Bartlett. "General Electric: Reg Jones and Jack Welch." Harvard Business School Case 391-144, June 1991. (Revised October 1991.)
- May 1991
- Case
Fourth Phase of Marketing: Marketing History and the Business World Today
Keywords:
Marketing
Tedlow, Richard S. "Fourth Phase of Marketing: Marketing History and the Business World Today." Harvard Business School Case 391-249, May 1991.
- March 1991 (Revised October 1994)
- Case
Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry
Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also...
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Porter, Michael E. "Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry." Harvard Business School Case 391-179, March 1991. (Revised October 1994.)
- March 1991 (Revised May 1991)
- Case
TBIRD: The Thai Business Initiative in Rural Development
During the period of 1987 to 1990, while Thailand had one of the fastest growing economies in the world (average growth rate of 12%), the income disparity between its rural and urban population (especially Bangkok City) was growing increasingly worse. Mechai...
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Rangan, V. Kasturi. "TBIRD: The Thai Business Initiative in Rural Development." Harvard Business School Case 591-099, March 1991. (Revised May 1991.)
- 1991
- Book
Product Development Performance: Strategy, Organization, and Management in the World Auto Industry
By: K. B. Clark and T. Fujimoto
Clark, K. B., and T. Fujimoto. Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. Boston: Harvard Business School Press, 1991.
- November 1990 (Revised August 1996)
- Background Note
Sampling and Statistical Inference
An introduction to sampling and statistical inference that covers the main concepts (confidence intervals, tests of statistical significance, choice of sample size) that are needed in making inferences about a population mean or percent. Includes discussion of problems...
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Schleifer, Arthur, Jr. "Sampling and Statistical Inference." Harvard Business School Background Note 191-092, November 1990. (Revised August 1996.)
- 1990
- Book
Perestroika for America: Restructuring U.S. Business-Government Relations for Competitiveness in the World Economy
By: George C. Lodge
Keywords:
Government and Politics;
Restructuring;
Relationships;
Competition;
Economy;
Russia;
United States
Lodge, George C. Perestroika for America: Restructuring U.S. Business-Government Relations for Competitiveness in the World Economy. Boston: Harvard Business School Press, 1990.
- April 1990 (Revised August 1997)
- Case
Organizational Capabilities and U.S. War Production: The Controlled Materials Plan of World War II
By: Robert D. Cuff and Richard S. Tedlow
A vehicle for the discussion of a very important set of institutional arrangements that helped enable America to mobilize its economy for World War II.
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Keywords:
Economy;
Production;
Organizational Change and Adaptation;
Strategic Planning;
War;
United States
Cuff, Robert D., and Richard S. Tedlow. "Organizational Capabilities and U.S. War Production: The Controlled Materials Plan of World War II." Harvard Business School Case 390-166, April 1990. (Revised August 1997.)
- April 1990
- Case
Nestle Alimentana S.A. -- Infant Formula (Abridged)
By: James E. Austin
The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because...
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Keywords:
Product Marketing;
Emerging Markets;
Developing Countries and Economies;
Distribution Channels;
Marketing Strategy;
Cross-Cultural and Cross-Border Issues;
Food;
Business Subsidiaries;
Food and Beverage Industry;
United States;
Switzerland
Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
- October 1989
- Teaching Note
Hattori-Seiko and the World Watch Industry in 1980, Teaching Note
Teaching Note for (9-385-300).
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- September 1989 (Revised July 1991)
- Case
Caterpillar, Inc.: George Schaefer Takes Charge
For over half a century, Caterpillar, Inc. (CAT) had been a world leader in the manufacture of earthmoving and construction machinery. In 1982, just months after it recorded the highest sales and profits in its history, CAT experienced its greatest crisis. Demand fell...
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Keywords:
Machinery and Machining;
Crisis Management;
Labor Unions;
Demand and Consumers;
Management Teams;
Problems and Challenges;
Competitive Strategy;
Business Strategy;
Organizational Change and Adaptation;
Manufacturing Industry;
Agriculture and Agribusiness Industry;
Industrial Products Industry
Bartlett, Christopher A. "Caterpillar, Inc.: George Schaefer Takes Charge." Harvard Business School Case 390-036, September 1989. (Revised July 1991.)
- July 1989 (Revised December 1990)
- Case
CIBA-GEIGY Pharmaceuticals: Pharma International
By: John A. Quelch
Examines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of...
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Keywords:
Ethics;
Decision Choices and Conditions;
Product Launch;
Policy;
Developing Countries and Economies;
Pharmaceutical Industry;
Nigeria
Quelch, John A. "CIBA-GEIGY Pharmaceuticals: Pharma International." Harvard Business School Case 589-108, July 1989. (Revised December 1990.)