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- All HBS Web (1,060)
- Faculty Publications (697)
- 01 Mar 2009
- News
Your Taxi Is Waiting
on what we said we’d deliver.” The goal is to break even by mid-2010. Analysts differ on the viability of the air-taxi business. Whether it will be an exciting, profitable new entry in the aviation business or a “dot-com with wings,” as some have called it, remains an...
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- 01 Sep 2005
- News
Flying High
tapped for its top spot, McNerney also has industry experience from his days at General Electric, where he was chief of GE’s aircraft-engine division and was involved inits commercial-aircraft leasing and financing services. Of Boeing’s...
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- June 1988
- Supplement
Boeing 767: PTQ (""Put Together Quick""), Moods in Flight, Video
By: David A. Garvin
Garvin, David A. Boeing 767: PTQ (""Put Together Quick""), Moods in Flight, Video. Harvard Business School Video Supplement 888-519, June 1988.
- April 1979 (Revised May 1993)
- Case
MASSPORT
Herzlinger, Regina E. "MASSPORT." Harvard Business School Case 179-169, April 1979. (Revised May 1993.)
- November 2016
- Supplement
United Airlines Operations
This video is a collection of clips that highlight aspects of United Airlines' operations
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Keywords:
Service;
Service Delivery;
Service Management;
Service Operations;
Service Quality;
Operating Systems;
Operational Complexity;
Operational Disruptions;
Operational Effectiveness;
Operational Efficiency;
Air Transportation;
Operations;
Air Transportation Industry
Buell, Ryan W., Willy C. Shih, and Michael W. Toffel. "United Airlines Operations." Harvard Business School Multimedia/Video Supplement 617-704, November 2016.
- January 2011 (Revised March 2011)
- Teaching Note
The Wright Brothers and their Flying Machines (TN)
By: Tom Nicholas
Teaching Note for 811-034.
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- April 2007
- Supplement
Lobbying for Love? Southwest Airlines and the Wright Amendments (CW)
Malcolm P. McLean
McLean revolutionized the centuries-old shipping industry by developing the first safe, reliable, and cost-effective approach to transporting containerized cargo. By pioneering containerized shipping, McLean...
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Keywords:
Transportation
- January 1989
- Case
Cathay Pacific Airways (A): Globalization of Airline Reservation and Distribution Systems Technology
Cash, James I., Jr. "Cathay Pacific Airways (A): Globalization of Airline Reservation and Distribution Systems Technology." Harvard Business School Case 189-144, January 1989.
- August 2009 (Revised March 2010)
- Teaching Note
Two Ways to Fly South: Lan Airlines and Southwest Airlines (TN)
By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell
Teaching Note for 707414.
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Cyrus R. Smith
Praised by his employees at American, Smith led the passenger transport revolution in the airline industry. Under Smith’s guidance, American became the first airline to use the popular DC-3 planes in 1936, allowing the carrier to turn its...
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Keywords:
Transportation
- September 1997 (Revised October 1997)
- Teaching Note
Depreciation at Delta Air Lines and Singapore Airlines (A) and (B) TN
By: William J. Bruns Jr. and Jeremy Cott
Teaching Note for (9-198-001) and (9-198-002).
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- April 2013 (Revised April 2014)
- Case
The Miracle of Japan Airlines
By: Hirotaka Takeuchi and Victor Stone
- 2002
- Other Unpublished Work
Make versus Buy in Trucking: Asset Ownership, Job Design and Information
By: George P. Baker and Thomas N. Hubbard
Baker, George P., and Thomas N. Hubbard. "Make versus Buy in Trucking: Asset Ownership, Job Design and Information." January 2002.
- September 1975 (Revised June 1984)
- Case
Southwest Airlines (D)
After 18 months of deficit operations, Southwest Airlines stands on the brink of profitability. Selective application of discount fares has contributed to a rapid growth in market share. Then, in February 1973, its major competitor halves all fares on Southwest's...
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Lovelock, Christopher H. "Southwest Airlines (D)." Harvard Business School Case 575-135, September 1975. (Revised June 1984.)
- July 1984 (Revised April 1997)
- Case
British Airways
By: John A. Quelch
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction.
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Keywords:
Air Transportation;
Globalization;
Advertising Campaigns;
Air Transportation Industry;
England
Quelch, John A. "British Airways." Harvard Business School Case 585-014, July 1984. (Revised April 1997.)
- January 2013
- Case
Austal, Ltd. (A)
By: Willy C. Shih, Margaret Pierson and Dawn H. Lau
Austal, Ltd. was an Australian builder of high-speed passenger ferries. It had translated that expertise into a foothold in the defense market on the US Navy Littoral Combat Ship (LCS) program with an Alabama assembly facility. In January 2009 it had just completed...
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Keywords:
Globalization;
Global Markets;
Economic Downturn;
Design And Manufacturing;
Preservation Of Capabilities;
Shipbuilding;
Global Footprint;
Military Contracts;
Geographic Location;
Global Strategy;
Globalized Markets and Industries;
Job Cuts and Outsourcing;
Growth and Development Strategy;
Business Strategy;
Corporate Strategy;
Ship Transportation;
Transportation Industry;
Australia;
United States;
Alabama;
Philippines
Shih, Willy C., Margaret Pierson, and Dawn H. Lau. "Austal, Ltd. (A)." Harvard Business School Case 613-025, January 2013.
- June 1991 (Revised May 1995)
- Case
Jay Gould and the Coming of Railroad Consolidation
Concerns the role of Jay Gould in causing the creation of large regional rail systems after the Civil War in the United States. In class it will be used to show the inevitability of consolidation in that industry.
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McCraw, Thomas K. "Jay Gould and the Coming of Railroad Consolidation." Harvard Business School Case 391-260, June 1991. (Revised May 1995.)
- May 1975 (Revised May 1982)
- Case
Southwest Airlines (C)
Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two...
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Lovelock, Christopher H. "Southwest Airlines (C)." Harvard Business School Case 575-118, May 1975. (Revised May 1982.)