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Show Results For
-
All HBS Web
(1,248)
- People (7)
- News (327)
- Research (592)
- Events (1)
- Multimedia (6)
- Faculty Publications (233)
- November 2015 (Revised November 2016)
- Case
Huaxia: Building a U.S.-Style Dairy in China
By: Tarun Khanna, Nancy Hua Dai and Juan Ma
In 2015, Charles Shao, chairman of Huaxia, considered the alternatives to ensure sustainable growth of Huaxia and rebuild the overall health of China's dairy industry. He came to China in 2004 and set up Huaxia dairy farm with the goal to build a world-class dairy farm...
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Keywords:
Entrepreneurship;
Strategy;
Corporate Social Responsibility and Impact;
Emerging Markets;
Agribusiness;
Agriculture and Agribusiness Industry;
China
Khanna, Tarun, Nancy Hua Dai, and Juan Ma. "Huaxia: Building a U.S.-Style Dairy in China." Harvard Business School Case 716-414, November 2015. (Revised November 2016.)
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
in which a supplier builds a persistent demand and designs production to perpetuate that brand's most enticing qualities. The third age, embodied by the book clubs, is that of interactive marketing, where a company uses individual...
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- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
hundreds of women, offering them free makeovers, demonstrating her products, and providing a sense of the elegance and self-definition that her cosmetics offered customers. As the brand and company grew, these qualities were translated...
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by Martha Lagace
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
A conversation with Nancy Koehn, author of Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell, HBS Press, 2001. "I am just fascinated by the power, the quirks, the determination, and the durability of...
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by Martha Lagace
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
hard selling—and a great way to do that is to spend a little brand equity on playfulness to spark conversations. The Rules Of Play Marketing—in the form of the mish-mosh of online posting, uploading, commenting, and sharing on YouTube,...
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- 01 Sep 2008
- News
Building a Better MBA
For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the...
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- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
cheeses won’t resonate with tech entrepreneurs. Enduring. Building a brand around renewable energy might not stick if oil prices fall for a sustained period or a pro-coal leader takes power, but the unique...
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- July 2018
- Case
LIXIL Group Corporation: Building a New Company in an Old Industry
By: Boris Groysberg and Akiko Kanno
In the spring of 2018, Kinya Seto, president and CEO of LIXIL Group Corporation, a major housing and building products and services company, called a meeting at the company’s head office in central Tokyo to discuss how to implement the new three-year strategic plan....
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Keywords:
Turnaround;
Leadership And Change Management;
Consolidation;
Change Management;
Leadership;
Global Strategy;
Business Model;
Consumer Products Industry;
Manufacturing Industry;
Japan
Groysberg, Boris, and Akiko Kanno. "LIXIL Group Corporation: Building a New Company in an Old Industry." Harvard Business School Case 419-009, July 2018.
- October 2016
- Case
Yili Group: Building a Global Dairy Company
By: William C. Kirby and Nancy Hua Dai
From its humble beginnings as a local Chinese dairy company, the Inner Mongolia Yili Group has become one of the largest dairy companies in the world. To achieve this, Yili has aggressively expanded its footprint overseas including building the world’s largest...
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Keywords:
Globalized Markets And Industries;
Global Supply Chain;
Competition;
Culture;
Agribusiness;
Animal-Based Agribusiness;
Business Growth and Maturation;
Food;
Global Range;
Local Range;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Globalized Firms and Management;
Nutrition;
Employee Relationship Management;
Growth and Development Strategy;
Growth Management;
Brands and Branding;
Supply Chain;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
China
Kirby, William C., and Nancy Hua Dai. "Yili Group: Building a Global Dairy Company." Harvard Business School Case 317-003, October 2016.
- 28 May 2019
- News
Case Study: Building the Base
ground. After establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says. Media companies could license the product to enable more robust user-generated discussion...
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- 17 Feb 2003
- Research & Ideas
Building Communities as Well as Companies
Despite the uncertain climate for start-ups, launching a business continues to hold irresistible appeal for aspiring entrepreneurs. For many African-Americans, entrepreneurship is seen as a means of building community as well as personal...
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by Julia Hanna
- 09 Jun 2015
- News
Building change from the ground up
was to provide an air-conditioned environment; offer support for customers who couldn’t read or write; and get them in and out of the store in 15 minutes with working service,” Khoja said, noting, “If we treated the Afghans with respect, it would create a View Details
- 12 Sep 2016
- Research & Ideas
What Brands Can Do to Monitor Factory Conditions of Suppliers
environmental standards in the United States and overseas. “I don’t think Nike or Levi’s relishes this role, but in the context of weak government regulatory regimes, it’s these companies’ brand reputations that are on the line when...
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by Michael Blanding
- 03 Jul 2018
- News
How a Passion for Travel Built a $43 Million Fashion Brand
than Tennessee, but I felt at home,” Rawdon told Forbes online. “After that trip I set my mind to travel.” In 2002, that passion was a strong factor in Rawdon’s decision to co-found Tea Collection, a children’s clothing brand that draws...
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- 12 PM – 1 PM EDT, 30 Sep 2014
- Webinars: Trending@HBS
Building a Global Brand: Why You Aren't Buying Venezuelan Chocolate
Building a Global Brand: Why you arent buying Venezuelan chocolate
The next wave of global challengers will be firms from emergent market countries like Brazil, China, and India. Who are these companies and what are the barriers they are trying to overcome?
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- June 2017
- Case
AKB48: Going Global? (A)
By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki
After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what...
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Keywords:
Brand Building;
Brand Extension;
Culture-based Products;
Global Products;
Differentiation;
Intellectual Property;
International Business;
Local Products;
Strategy;
Value Capture;
Market Entry and Exit;
Music Entertainment;
Business Model;
Global Strategy;
Global Range;
Brands and Branding;
Value Creation;
Expansion;
Music Industry;
Japan;
China;
Indonesia;
Taiwan;
Philippines;
Thailand;
South Korea
Alcácer, Juan, Kotaro Sasamoto, Tee Chayakul, and Mayuka Yamazaki. "AKB48: Going Global? (A)." Harvard Business School Case 717-445, June 2017.
- February 2022 (Revised April 2024)
- Case
Aleph Farms: A New Culture of Meat
By: Elie Ofek and Jeff Huizinga
Aleph Farms, an Israeli food-tech start-up, was hoping to play a major role in disrupting the conventional meat sector. Compared to intensive agricultural practices, Aleph’s cultured (or lab-grown) meat solution held the promise of considerably reducing greenhouse gas...
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Keywords:
Innovation;
Disruptive Innovation;
Adoption;
Go To Market Strategy;
Industry Evolution;
Food Industry;
Environmental And Social Sustainability;
Marketing Of Innovations;
Brand Building;
Capital Expenditures-equipment;
Disruption;
Green Technology;
Environmental Sustainability;
Food;
Market Entry and Exit;
Brands and Branding;
Consumer Behavior;
Competitive Strategy;
Growth and Development Strategy;
Food and Beverage Industry
Ofek, Elie, and Jeff Huizinga. "Aleph Farms: A New Culture of Meat." Harvard Business School Case 522-071, February 2022. (Revised April 2024.)
- 21 Mar 2018
- Blog Post
Telling Your Story: How to Create a Powerful Personal Digital Brand
to amplify our personalities through digital media, the opportunities for personal branding have both grown more numerous – and more intimidating. Grinshpun draws upon her experience mentoring executives, MBA alumni, and students to offer...
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- 9 AM – 5 PM EST, 12 Feb 2022
- Virtual Programming
31st Women In Business Conference: Building a Successful Life
We are thrilled to invite you to the 31st Annual Dynamic Women in Business Conference. The conference provides an exciting opportunity to forge new connections while learning from the experiences of all our speakers and each other.
The theme of the conference is...
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- Teaching Interest
Overview
The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high...
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