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Show Results For
-
All HBS Web
(559)
- People (3)
- News (156)
- Research (313)
- Events (6)
- Multimedia (2)
- Faculty Publications (52)
- 25 Mar 2021
- Research & Ideas
Steer Clear of the Blind Spots That Derail Experiments
an experiment almost a decade ago in which the company allowed a randomly selected subset of employees to work from home for nine months while the rest of the team stayed in the office. As it turned out, the employees who worked from home...
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Keywords:
by Danielle Kost
- 2018
- Working Paper
Show or Tell? Improving Agent Decision Making in a Tanzanian Mobile Money Field Experiment
By: Jason Acimovic, Chris Parker, David F. Drake and Karthik Balasubramanian
When workers make operational decisions, the firm's global knowledge and the workers’ domain-specific knowledge complement each other. Oftentimes workers have the final decision-making power. Two key decisions a firm makes when designing systems to support these...
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Keywords:
Employees;
Decision Making;
Training;
Performance Improvement;
Money;
Mobile Technology;
Developing Countries and Economies;
Financial Services Industry
Acimovic, Jason, Chris Parker, David F. Drake, and Karthik Balasubramanian. "Show or Tell? Improving Agent Decision Making in a Tanzanian Mobile Money Field Experiment." Harvard Business School Working Paper, No. 18-106, May 2018.
- May 2021
- Article
Ideology and Composition Among an Online Crowd: Evidence From Wikipedians
By: Shane Greenstein, Grace Gu and Feng Zhu
Online communities bring together participants from diverse backgrounds and often face challenges in aggregating their opinions. We infer lessons from the experience of individual contributors to Wikipedia articles about U.S. politics. We identify two factors that...
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Keywords:
User Segregation;
Online Community;
Contested Knowledge;
Collective Intelligence;
Ideology;
Bias;
Wikipedia;
Knowledge Sharing;
Perspective;
Government and Politics
Greenstein, Shane, Grace Gu, and Feng Zhu. "Ideology and Composition Among an Online Crowd: Evidence From Wikipedians." Management Science 67, no. 5 (May 2021): 3067–3086.
- May–June 2019
- Article
U-Shaped Conformity in Online Social Networks
By: Monic Sun, Michael Zhang and Feng Zhu
We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption...
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Keywords:
Conformity;
Normative Social Influence;
Social Networks;
Field Experiment;
Social and Collaborative Networks;
Behavior;
Attitudes;
Social Media
Sun, Monic, Michael Zhang, and Feng Zhu. "U-Shaped Conformity in Online Social Networks." Marketing Science 38, no. 3 (May–June 2019): 461–480.
- Research Summary
Overview
Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the...
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- 13 May 2014
- News
Why Twitter Needs India
Product Management 101
Product Management 101 (PM 101) is a project-based MBA elective that uses a learning-by-doing approach to teach the basics of the high-tech product manager role. Student teams design and supervise development of a software application, and then launch...
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- January 2021 (Revised March 2021)
- Case
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...
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Keywords:
Data;
Data Analytics;
Artificial Intelligence;
AI;
AI Algorithms;
AI Creativity;
Fashion;
Retail;
Retail Analytics;
E-Commerce Strategy;
Platform;
Platforms;
Big Data;
Preference Elicitation;
Preference Prediction;
Predictive Analytics;
App Development;
"Marketing Analytics";
Advertising;
Mobile App;
Mobile Marketing;
Apparel;
Online Advertising;
Referral Rewards;
Referrals;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Analytics and Data Science;
Analysis;
Creativity;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Forecasting and Prediction;
Marketing Channels;
Digital Marketing;
Internet and the Web;
Mobile and Wireless Technology;
AI and Machine Learning;
E-commerce;
Digital Platforms;
Fashion Industry;
Retail Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
- December 2018 (Revised February 2020)
- Case
Fishbowl: Scaling Up
By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,...
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Keywords:
Communication Technologies;
Customer Value;
Value Chain;
Interpersonal Communication;
Talent and Talent Management;
Customer Value and Value Chain;
Entrepreneurship;
Business Model;
Growth and Development Strategy;
Marketing Strategy;
Advertising;
Product Marketing;
Digital Platforms;
Consumer Behavior;
Network Effects;
Emotions;
Motivation and Incentives;
Trust;
Applications and Software;
Technology Adoption;
Social Media;
Communications Industry;
Employment Industry;
Media and Broadcasting Industry;
Technology Industry;
Telecommunications Industry;
United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- February 2023
- Case
Roblox: Virtual Commerce in the Metaverse
By: Ayelet Israeli and Nicole Tempest Keller
In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work,...
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Keywords:
Entertainment;
Games, Gaming, and Gambling;
Market Design;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Strategy;
Business Strategy;
Economics;
Economy;
Economic Systems;
Advertising;
Advertising Campaigns;
Digital Platforms;
Markets;
Price;
Innovation and Management;
Entertainment and Recreation Industry;
Video Game Industry;
Technology Industry;
United States;
California;
North America;
South America;
Asia;
Europe
Israeli, Ayelet, and Nicole Tempest Keller. "Roblox: Virtual Commerce in the Metaverse." Harvard Business School Case 523-028, February 2023.
- November 2002
- Case
Siemens ShareNet: Building a Knowledge Network
By: Alan D. MacCormack, Sven Volpel and Kerry Herman
Describes the development of ShareNet, an innovative knowledge management system used by a division of Siemens. ShareNet attempts to capture the knowledge and experience of Siemen's many dispersed sales and marketing units around the globe, making it available to all....
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Keywords:
Cost Management;
Investment Return;
Revenue;
Knowledge Acquisition;
Knowledge Management;
Sales
MacCormack, Alan D., Sven Volpel, and Kerry Herman. "Siemens ShareNet: Building a Knowledge Network." Harvard Business School Case 603-036, November 2002.
- September 2019 (Revised February 2020)
- Teaching Note
Fishbowl: Scaling Up
By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords:
Communication Technologies;
Customer Value;
Value Chain;
Interpersonal Communication;
Talent and Talent Management;
Customer Value and Value Chain;
Entrepreneurship;
Business Model;
Growth and Development Strategy;
Marketing Strategy;
Advertising;
Product Marketing;
Digital Platforms;
Consumer Behavior;
Network Effects;
Emotions;
Motivation and Incentives;
Trust;
Applications and Software;
Technology Adoption;
Digital Platforms;
Communications Industry;
Employment Industry;
Media and Broadcasting Industry;
Technology Industry;
Telecommunications Industry;
United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Teaching Note 920-022, September 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- 25 Mar 2016
- Video
Sharon Peyer, Co-founder, & VP Business Development, HitBliss
- 17 Aug 2015
- News
Harvard prof’s advice for product firms: keep it simple
- 30 Nov 2010
- Working Paper Summaries
Sponsored Links’ or ’Advertisements’?: Measuring Labeling Alternatives in Internet Search Engines
- 14 Mar 2016
- Working Paper Summaries
The Role of Incentive Salience in Habit Formation
- October 2020 (Revised March 2024)
- Case
Experimentation at Yelp
By: Iavor Bojinov and Karim R. Lakhani
Over the last decade, experimentation has become integral to the research and development processes of technology companies—including Yelp—for understanding customer preferences and mitigating innovation risks. The case describes Yelp's journey with experimentation,...
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Keywords:
Customer Relationship Management;
Collaborative Innovation and Invention;
Risk Management;
Advertising;
Research and Development;
Technology Industry
Bojinov, Iavor, and Karim R. Lakhani. "Experimentation at Yelp." Harvard Business School Case 621-064, October 2020. (Revised March 2024.)
- May 2021 (Revised February 2024)
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...
View Details
Keywords:
Data;
Data Analytics;
Artificial Intelligence;
AI;
AI Algorithms;
AI Creativity;
Fashion;
Retail;
Retail Analytics;
E-Commerce Strategy;
Platform;
Platforms;
Big Data;
Preference Elicitation;
Predictive Analytics;
App Development;
"Marketing Analytics";
Advertising;
Mobile App;
Mobile Marketing;
Apparel;
Online Advertising;
Referral Rewards;
Referrals;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Analytics and Data Science;
Analysis;
Creativity;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Forecasting and Prediction;
Marketing Channels;
Digital Marketing;
Internet and the Web;
Mobile and Wireless Technology;
AI and Machine Learning;
E-commerce;
Digital Platforms;
Fashion Industry;
Retail Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
- February 2020 (Revised April 2021)
- Case
StockX: The Stock Market of Things
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust...
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Keywords:
Markets;
Auctions;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Analytics and Data Science;
Market Design;
Digital Platforms;
Market Transactions;
Marketplace Matching;
Supply and Industry;
Analysis;
Price;
Product Marketing;
Product Launch;
Apparel and Accessories Industry;
Fashion Industry;
North and Central America;
United States;
Michigan;
Detroit
Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things." Harvard Business School Case 620-062, February 2020. (Revised April 2021.)
- March 2020 (Revised August 2022)
- Case
Racial Discrimination on Airbnb (A)
By: Michael Luca, Scott Stern, Devin Cook and Hyunjin Kim
Facing mounting criticism and evidence of widespread racial discrimination on the platform, apartment rental platform Airbnb needed to decide a path forward. For years, Airbnb had given hosts extensive discretion about whether to reject a guest after seeing little more...
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Keywords:
Platform Design;
Digital Platforms;
Design;
Prejudice and Bias;
Trust;
Problems and Challenges
Luca, Michael, Scott Stern, Devin Cook, and Hyunjin Kim. "Racial Discrimination on Airbnb (A)." Harvard Business School Case 920-051, March 2020. (Revised August 2022.)